network profile

  • BET J is "best in class" for original programming partnerships and productions targeting the black adult consumer.
  • BET J viewing audience is 47 percent male viewers and 53 percent female.
  • The BET J's target audience is African-Americans 25 to 54 and adults 25 and older

360° opportunities

  • Cost-effective branded original content targets the adult black viewer with unique applications for positioning on,, BET and BET J.
  • The BET J production arm, BET Event Productions, offers clients original content with production integration opportunities.
  • provides extensive online content, including interactive polls and discussion, photo galleries, featured interviews and exclusive video clips.
  • Targeted on-air spots promote and raise visibility to client partnerships.


Paxton Baker
Exec VP-General Manager
BET J and BET Digital Networks
President, BET Event Productions

Cybelle Brown
VP-Sales & Business Development
BET Digital Networks and BET Event Productions

Rodney Gill
Account Manager
BET Networks, Media Sales

BET J remains the leader in delivering a diverse and innovative programming menu of music and lifestyle content for the sophisticated and multicultural black viewer. Since its launch by BET Networks two years ago, BET J has established itself as the adult complement to BET and continues to be the pre-eminent digital network offering a plethora of original programming that is entertaining, educational, thought-provoking, emotionally charged and inspirational to the soul. BET J delivers fresh, cutting-edge programming to millions of viewers, 24 hours a day—programming that illustrates the unique journey of the black experience!

Boasting an exciting slate of new shows this year, BET J fills the void in the marketplace for meaningful topical and nostalgic programming for people of color in the U.S. and abroad. It is the premier destination for the mature audience, delivering ground-breaking black short films, riveting talk, concerts and festivals, as well as provocative in-depth interview shows. BET J continues to extend its connection with its audiences through the expansion of,which enables viewers to experience exclusive content through interactive discussions and polls, photo galleries and exclusive video clips.


Carmelo's Way
BET J cameras follow the fast-paced life of NBA star Carmelo Anthony, giving viewers a coveted up-close look at how this baller's life plays on and off the basketball court.
Leading Men
Some of today's dynamic male movers and shakers in the entertainment industry, such as Malik Yoba, Mario Van Peebles and BeBe Winans, are more than a little candid and open about their lives, dreams and more in this new BET J original series.
Urban Cuisine
Hosted by cooking connoisseur Marcus Samuelsson, this new BET J series offers viewers a unique twist on the "typical cooking show" by blending the perfect mix of upscale and ethnic healthy cuisine created in idyllic and exotic locations and special celebrity guest appearances that are sure to satisfy any viewer's palate.

Real Life Divas
Beautiful iconic personas such as Jill Scott, CeCe Winans, Susan Taylor and Iman are spotlighted in this star-studded returning series that grants behind-the-scenes access into their lives to share their experiences about their personal challenges to effortlessly balancing family and demanding careers.
The Best Shorts: A BET J Showcase
Hosted by multifaceted actor Hill Harper, "The Best Shorts" showcases a stellar collection of short films from today's brightest up-and-coming African-American filmmakers.
My Two Cents
If it matters to black America, it is the topic of discussion among important African-American social critics in this riveting roundtable talk show led by host Crystal McCrary Anthony and featuring guest panelists such as Wynton Marsalis, Stanley Crouch and Spike Lee to discuss exciting issues of the day from a distinct African-American perspective.

Soul Sessions Countdown
Hosted by R&B crooner Brian McKnight, "Soul Sessions Countdown" is the No. 1 place for the hottest music video countdown tracking the top 10 soul, neo-soul and classic R&B videos of the week.
This music show brings viewers an eclectic mix of musical icons and trailblazers such as Alicia Keys, LL Cool J, Mariah Carey, Queen Latifah and others featured in intimate interviews coupled with a chronological journey unveiling musical hits to create a "Timeless" musical treasure.