LOOKING ON THE BRIGHT SIDE

Despite the economy, cable networks are optimistic

With viewership up, news brands growing and their original series hotter than ever, cable networks have a lot going for them in upfront 2009. Plus, Americans are spending more time than ever watching TV.

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DESIGNING A CUSTOM FIT

Cable offering more integrated, multiplatform deals

As advertisers look for maximum returns on their media investments, cable networks are offering an increasing number of creative, customized and multiplatform ways to partner with marketer brands

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MAKING A DRAMATIC DIFFERENCE

Original scripted dramas usher in a new era for TV programming

Leaving behind the days of broadcast reruns and old movies, cable increasingly is the home of some of the best programming on TV, thanks to the growing number of quality drama series.

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CABLE—EVERYWHERE

Mobile, online: Cable looks to fill all video screens

As technology makes video content available on more devices and in more places, cable networks are scrambling to satisfy consumers' hunger for video not only on the TV screen but far beyond it.

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CABLE'S BOOM IN NEWS

News networks see continued growth in first quarter

Coming off the 2008 election year, cable's share of news viewing continues to surge. For the first quarter of 2009, cable networks accounted for 61 percent of total consumer news viewing.

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WATER-COOLER BUZZ

Some shows just grab viewers' interest—and time

What turns TV into something much bigger and more personal for millions of viewers? This year, it's been supercharged car maniacs, superb competition, superstar athletes trying a new sport—and supersized families.

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