Network profile

According to the 2008 Board-trac Studies (Surf, Skate, and Snow) www.board-trac.net/:

  • The majority of action sports participants are watching FUEL TV.
  • 87.5 percent of surfers in the national survey are aware of FUEL TV.
  • 71.6 percent of those aware of FUEL TV also watch FUEL TV.
  • Skateboarding showed similar results, with 86.3 percent aware of FUEL TV and 63 percent of them watching the network.
  • 85.4 percent of all snowboarding participants were aware of FUEL TV and 59 percent are viewing the channel.

360║ opportunities

FUEL.tv is home to one of the largest libraries of action sports videos on the Web, chock full of show clips, news, interviews, action sports event highlights, comedy, musical performances, behind-the-scenes action and specials. FUEL TV has partnered with leading online video providers to bring FUEL TV programming across the Web, including iTunes (where consumers can purchase episodes of FUEL TV shows to watch on their iPods), MySpace, Hulu, Facebook or through their cable or telco provider's Web site.


Peter Vesey
VP-Advertising Sales, FUEL TV
1211 Avenue of the Americas, 31st floor
New York, N.Y. 10036
Office: 212-822-8663
Mobile: 201-575-3014

FUEL TV is the only 24/7action sports cable and satellite network in the U.S. FUEL TV's programming covers the lifestyle and culture of skateboarding, snowboarding, surfing, BMX, motocross and wakeboarding. Through its original and commissioned series and specials, short-form content, films and prestigious event coverage, the channel features action sports athletes—in motion and in exclusive interviews—emerging musicians, celebrities and breaking news.

FUEL TV is available on DirecTV and major cable operators, including AT&T, Cable One, Cablevision, Charter, Comcast, Cox, Time Warner Cable and Verizon FiOS. A sampling of FUEL TV's programs is also available for viewing on www.fuel.tv, iTunes, Hulu and select mobile phone providers.

A unit of Fox Cable Networks, FUEL TV debuted on July 1, 2003, and is seen in more than 33 million U.S. homes. FUEL TV has 24/7 networks up and running in Australia and Portugal, and its content is viewed in 54 countries around the world on a syndicated basis or via branded blocks.

For 2009 and 2010, FUEL TV will continue to offer some of the most exciting action sport series and event specials in the world. Returning series include "Built to Shred," "Firsthand," "The Adventures of Danny & the Dingo" and "Drive Thru Australia." In addition, look for such event specials as the King of Wake wakeboarding contest series, the ASP Women's World Tour of surfing, the Dew Underground and more incredible musical performances on "Check 1, 2."



Built to Shred

"Built to Shred" is the world's first build-and-ride sports show featuring top skateboarders, BMXers, FMXers and surfers. Each episode will feature host Jeff King working closely with the pros to design, build and shred the coolest obstacles ever. (June 28: Sunday, 8 p.m. ET, season 2)



"Firsthand" provides a unique and exclusive perspective on the biggest action sports personalities of this generation as they comb the globe for the perfect wave, a fresh pool or untracked powder. Experience their favorite local haunts and discover how they live off-board or off-bike. (Sept. 27: Sunday, 8 p.m., season 11)

The Adventures of Danny & the Dingo

"The Adventures of Danny & the Dingo" is a new series that takes a look into pro snowboarders' lives. The show follows two-time Olympic medalist and snow icon Danny Kass, zero-time Olympic medalist and snow personality the Dingo and the rest of the Grenade team, striking back at the stale conformity that has plagued the snowboard industry for far too long. (Sept. 27: Sunday, 8:30 p.m., season 2)

Drive Thru Australia

The "Drive Thru" series takes you on a journey with six surfers as they travel the globe over a two-week period in search of the best surf around. This season, "Drive Thru: Australia" follows three-time world champion Andy Irons, plus regulars Donavon Frankenreiter, Benji Weatherley, Pat O'Connell, Shane Dorian and 1999 World Champ Australian Mark "Occy" Occhilupo in search of perfect waves on two coasts of Australia. (Nov. 15: Sunday, 8:30 p.m., season 6)

The Standard Snowboard Show

"The Standard Snowboard Show" features some of the most progressive snowboarding ever seen. Check out special segments such as "Slam Extravaganza" which breaks down the best snowboard crashes and wrecks caught by Standard Films, and "Stoney Moments," a montage of unique snowboard and nature images mixed with the essence of the sport. (Nov. 17: Tuesday, 8 p.m., season 5)

Winter 2009-10

FUEL TV Presents Camp Woodward

Camp Woodward is the most prestigious action sports camp in the world—a young kid's dream summer trip. Each season, FUEL TV follows three campers on their camp experiences, witnessing the highs and lows of camp life. With sessions in all of Woodward's amazing skate parks, this camp experience will be the best remembered. (Dec. 27: Sunday, 8 p.m., season 3)

The Captain and Casey Show

"The Captain and Casey Show" features a world-famous pro skateboard guest list, new tricks and always lovely drink girls. On every show, the Captain and Casey take it up a notch by interviewing such heavy hitters as Paul Rodriguez, Brian Anderson, Rob Welsh and Stefan Janoski. (Jan. 1, 2010: Friday, 8 p.m., season 7)