Fuse

Network profile

Fuse is defining the next generation of multimedia music content and entertainment:

  • Available in more than 65 million television homes and across multiple platforms1
  • One of the strongest concentrations of people 12 to 34, adults 18 to 34 in all of television2
  • Averages more than 500,000 unique visitors per month on www.fuse.tv3
  • 24.5 million video on demand homes and growing4
  • New York outdoor facade impressions of 500,000 per day5

Launch date: 2003
Primary audience: Today's savvy influential, trendsetting, multimedia user with a passion for music.
Key demographic: People 18 to 34

360║ opportunities

Fuse provides marketing solutions that engage music lovers by collaborating with trusted brands to create meaningful partnerships. Using multiple platforms, venues and celebrity talent, Fuse provides partners the opportunity to:

  • Ignite your brand with Fuse studio-based programming.
  • Put your brand in the front row with major tours and events.
  • Break through with custom branded entertainment programs.

Contact

Allan Infeld
Senior VP-Advertising Sales, Fuse
646-273-3701
ainfeld@fuse.tv


Jason Miller
Senior VP-National Advertising Sales, Fuse
646-273-3702
jmiller@fuse.tv

Fuse, the only national music network, specializes in connecting music content to brand awareness. Music is an essential part of any marketing plan, and no one occupies the music space like Fuse. Through exclusive live events and festivals, documentaries and specials, Fuse gets viewers up close and personal with their favorite artists. Fuse content is interconnected across multiple platforms—including on-air, online at fuse.tv and on-site at the biggest music events—providing advertisers with multiple opportunities to connect with music lovers.

Fuse viewers are savvy trendsetters who are passionate about music. Fuse engages this demographic of 18-to-34-year-olds with a commitment to music-centric programming that spans genres. Online, fuse.tv is meeting the demand for increased interactivity with more downloads, polls, quizzes, videos, photo galleries and user-generated content than ever before. Fuse's mobile partners allow the network's content to reach its audience anywhere at any time. As a part of MSG Media, Fuse has extraordinary access to some of the greatest music venues, including Madison Square Garden, the Beacon Theatre, Radio City Music Hall, Wang Center and the Chicago Theatre. And Fuse's partnerships with the biggest music festivals and tours, including Bonnaroo Music & Arts Festival, Lollapalooza, Voodoo Music Experience and Van's Warped Tour, give viewers a front-row seat and backstage look at the hottest acts in music today—all from the comfort of their living room, computer or mobile device.

HIGHLIGHTS


CONCERT SPECIALS

Fall Out Boy: Live From the Chicago Theatre

An intimate, hour-long concert special taped in the band's hometown at the historic Chicago Theatre.

STUDIO SHOWS

The Weekly Music Review (working title)

Entertainment show for music junkies featuring in-depth artist and celebrity interviews; live performances; on-site reporting from concerts, tours and events; and the top videos on Fuse.

No. 1 Countdown

The best videos in rock, pop, alternative and hip-hop as well as a viewer's choice countdown. Each of five weekly countdowns is hosted by a different Fuse personality, including Steven Smith, Jared Cotter, Dee Vazquez, Juliya Chernetsky and Matt Rubano of the popular band Taking Back Sunday. In addition to the week's best videos, they sit down for exclusive interviews with the most buzzworthy artists and celebrities.

The Chronicles

Explore the history of music's hottest artists through their music videos.

FESTIVALS, TOURS AND LIVE EVENTS

Rock and Roll Hall of Fame Induction Ceremony

A live telecast of the 2009 induction ceremony featuring the induction of Metallica and Run-D.M.C. into the Hall of Fame.

Bonnaroo Music and Arts Festival

Live coverage and concert specials as well as on-site presence at the Fuse barn, allowing festival-goers to interact directly with the Fuse brand and its sponsors.

Lollapalooza

Live news coverage from the festival in Chicago, as well as support programming and sponsorship opportunities on-site and online.

Voodoo Music Experience

Live news coverage from the festival grounds in New Orleans, as well as on-site presence at the Fuse dome, where music lovers can partake in sponsored activities such as games and autograph sessions.

Van's Warped Tour

Interviews, highlights and support programming every "Warped" Wednesday throughout the summer from the 15th edition of the traveling punk rock festival.

DOCUMENTARIES

Metallica: In Their Own Words

A Fuse original documentary featuring all-new interviews with the band discussing its 26-year history and the significance of being inducted into the Rock and Roll Hall of Fame.


Source: 1Nielsen Media Research, cable network coverage area HH universe estimate for April 2009. 2Nielsen Media Research, cable network coverage area P12-34 % comp (P2+) and VPVHs in total day; 09/29/08-03/29/09 vs. ad-supported cable nets. Live data stream. 3Omniture, 2008 monthly average. 4Fuse internal estimate. 5Fuse internal estimate.