FX Network

Network profile

  • Top-tier cable network: Top 5 among key adult demos in prime time4
  • Desirable median age: 35, younger than almost all other measured adult cable networks5
  • Highly affluent audience: FX Originals outperform U.S. population and established upscale networks in homes with incomes greater than $125,0006
  • Innovative brand enhancement: Partnerships deliver engaged, attentive audiences7
  • Unprecedented critical acclaim across all FX Originals

360║ opportunities

  • Ads in conjunction with IPP pay off with top-performing brand recall and favorable brand opinion
  • fxnetwork.com relaunch: more original content and original episodes
  • FX Video on Demand available in select cable systems
  • Hulu offers ad-supported FX Originals on
    the Web

Contact

Michael Brochstein
Senior VP-Advertising Sales
mbrochstein@fxnetworks.com

FX dominates basic cable as a powerhouse performer in original series, motion pictures and brand enhancement. Celebrating its 15-year anniversary on June 1, the network is continuing a steady rise through the ranks. In recent years, FX has increased its prime-time audience 88 percent among its adult 18-to-49 target and 123 percent among adult 18-to-34 viewers to rank solidly as a Top 5 network.1

FX's original series define its unique brand, drawing new viewers with a consistent mix of quality and creativity. "Damages" scored another big year, with Glenn Close earning both an Emmy and Golden Globe award as best actress in a drama. FX laid the foundation for another long-running hit with the outstanding freshman season of "Sons of Anarchy." And the network passed a milestone with the final season of its flagship original "The Shield," which was honored by Time magazine with the No. 1 spot on its list of the Top TV Series of 2008. FX has the strongest original series development in cable and has earned more Emmy and Golden Globe recognition for its original scripted series than any other basic cable network.

Motion pictures make up FX's second major area of success. FX employs an aggressive dual strategy: increasing its purchasing commitment to movies every year and prebuying the biggest, best and most-anticipated titles to lock them up for its audience as broadcast premieres. "FX has the movies," and it pairs each movie with an original series to create a demo destination that allows its advertisers to speak directly to a desired consumer. FX prime movies have consistently delivered double-digit growth over the past five years.2

FX distinguishes itself as cable's most innovative network for brand enhancement. FX delivered both the No. 1 and No. 2 most successful sponsorships on television—and with them the year's most engaged viewers.3 A trio of new initiatives in the popular "DVD on TV" franchise—Style FX, Tech FX and Green FX—as well as the new "The Studio Lot" series all promise big returns for advertisers in FX's expanding motion picture platforms.

HIGHLIGHTS


ORIGINAL SERIES

Nip/Tuck

Two plastic surgeons grapple with their identities as doctors, partners and men in this Golden Globe winner for best drama series. Cable's No. 1 show Tuesdays in prime with both adults 18 to 49 and 18 to 34.8 (Season 6 premieres early 2010)

Rescue Me

New York firefighters use friendship and dark humor to cope with life and loss in the aftermath of 9/11. Multiple Emmy and Golden Globe nominations; a Producers Guild and AFI winner. (Season 5 premieres early 2010)

Damages

Glenn Close gives an Emmy- and Golden Globe-winning performance as a ruthless litigator struggling to survive as forces close to her conspire to bring her down. Features a stellar ensemble cast and guest stars. (Season 3 premieres early 2010)

It's Always Sunny in Philadelphia

The comic adventures of four friends who manage a bar in Philly. Danny DeVito stars. It's currently the No. 3 most popular series on Hulu. (Season 5 premieres September 2009)

Sons of Anarchy

A notorious outlaw motorcycle gang must protect its turf against drug dealers, developers and aggressive law enforcement in FX's most recent dramatic hit. (Season 2 premieres September 2009)

MOTION PICTURES

FX's ever-expanding slate draws from a dozen studios and spans every genre, including family adventure and animation, all in their broadcast premiere windows. Upcoming titles include franchise hits "Transformers 2," "Spider-Man 3," "Live Free or Die Hard," "Fantastic Four: Rise of the Silver Surfer" and "Hellboy II"; family hits "Madagascar 2" and "Madagascar 3," "Monsters vs. Aliens," "Kung Fu Panda," "Horton Hears a Who" and "Shrek 4"; Oscar nominees "There Will Be Blood," "Changeling," "The Wrestler" and "The Curious Case of Benjamin Button"; upcoming releases such as "The Taking of Pelham 1 2 3," "2012," "Iron Man 2," "Captain America," "Thor" and "The Avengers"; and dozens of blockbuster hits: "Tropic Thunder," "Forgetting Sarah Marshall," "Iron Man," "27 Dresses," "Taken," "21," "Vantage Point," "Marley & Me," "Wanted," "Eagle Eye," "Beowulf," "Superbad," "Bride Wars," "Baby Mama," "Hancock," "Step Brothers," "Pineapple Express," "Jumper," "Cloverfield," "What Happens in Vegas," "The Incredible Hulk," "You Don't Mess With the Zohan" and more.


Source: 1NMR, 1/1/01-12/31/01; 12/31/07-12/18/08. M-Su 8-11p.m., L+7. % growth b/o impressions. Rank among all ad-supported cable networks. 2NMR, FX Movies 9/29/03-9/26/04; 10/01/07-9/28/08 (Live). M-Su 6-11p.m. % growth b/o A18-34 and A18-49 impressions. 3NMR IAG 6/12/06-1/13/09, A18-49 (alcohol brands A21-49). 4NMR, 12/31/07-12/28/08. M-Su 8-11p.m., L+7. 5NMR NPower Ratings Report, 9/29/08-3/29/09.M-Su 8-11p.m. 6NMR NPower Ratings Report, 9/29/08-3/29/09.M-Su 8-l1p.m. "Damages,""Nip/Tuck,""Always Sunny." 7IAG ProgramEngagement, Recall and Opinion Metrics. Clarification available upon request. 8NMR 1/6/09-3/3/09 Tu
8-11p.m., Live.