Lifetime Networks

Network profile

  • In 2008, Lifetime was the highest-rated women's network in all basic cable both in total day and prime time across key female demos: women 18 to 34, 18 to 49, 25 to 54, and 18 and older, as well as households.1
  • In 2008, Lifetime was the top-rated basic cable network for movies among women. 5
  • Lifetime ranked as the top-rated "must have" cable network among women 18 to 49. 6
  • In 2008, Lifetime Movie Network was up 15 percent in women 18-to-49 ratings. 7

360║ opportunities

Lifetime Networks is proud to offer an array of custom and compelling media and marketing partnerships, including sponsorships, brand integrations, promotions and sweepstakes, custom content, gaming, digital, VOD, HD, mobile, advocacy and cause marketing. Our partnerships are grounded in consumer insights and developed to meet your brand objectives and business goals.


Debbie Richman
Exec VP-Ad Sales

David DeSocio
Senior VP-Partnerships

The leading destination for women's entertainment,1 Lifetime Networks celebrates, entertains and supports women through its on-air and online content—all designed to provide viewers with an engaging, entertaining escape. Lifetime's contemporary programming, linear channels, expanding digital platforms and award-winning advocacy efforts provide advertisers with avenues that directly reach the women 18-to-49 demographic.

The most trusted cable channel among women, Lifetime is also the highest-rated women's network. 1 Additionally, Lifetime Movie Network has remained the No. 2 women's channel for six years and is in 70 million homes2—making it the industry's fastest-growing cable channel. 3

Lifetime's 2009-10 schedule features a slate of unscripted series, dramas, comedies and movies/miniseries representing the most powerful lineup of programming in its history. Headlining the schedule is the return of cable's hottest unscripted competition series "Project Runway" and its all-new companion show, "Models of the Runway," both premiering Aug. 20.

Other upcoming Lifetime programming includes "Army Wives," cable's No. 1 drama among women 18 to 494; the new comedic drama "Drop Dead Diva"; scripted comedy "Rita Rocks"; and unscripted series "Cook Yourself Thin" and "DietTribe." Lifetime original movies for 2009 include films starring such top talent as Joan Allen, Jeremy Irons, Rob Lowe, Julia Ormond, Gina Gershon and Sarah Chalke.

In the digital landscape, Lifetime has aggressively expanded its footprint, beginning with the company's flagship site,, which delivers an unrivaled experience for women. serves as the ultimate destination for women who want to immerse themselves in fashion games; and and also complement Lifetime's linear platforms.



The No. 1 original drama on cable television with women 18 to 49 is back for season 3. America has fallen in love with the five women whose lives would never have intersected if they weren't army wives. The series has become the cornerstone of what Lifetime is all about: Celebrating, entertaining and supporting America's women.

Project Runway

Lifetime is the new home for cable's No. 1 reality competition show. Heidi Klum and Tim Gunn return for season 6, along with fan favorites Michael Kors and Nina Garcia. Watch the drama unfold as 16 hot new designers compete for a shot at their dream.

Models of the Runway

Those "Project Runway" models. Who are they and how far will they go to make sure their designer/partner survives until the very end? For the first time, see the other side of the runway with this "show within the show." Experience how the models are selected, how they strategize with their designer partners and just how far their competitive instincts will take them. You've seen them walk the walk, but you've never seen them like this.


Lifetime and Unilever have teamed up to turn Gigi Levangie Grazer's New York Times No. 1 best-selling satiric novel "Maneater" into a two-part miniseries summer event. "Scrubs" alum Sarah Chalke stars in this intelligent, irresistible and deliciously entertaining human comedy about courtship, marriage, love, family and other Hollywood fantasies.

Drop Dead Diva

The Academy Award-winning producers of the Broadway hit musical "Chicago," Craig Zadan and Neil Meron, bring you "Drop Dead Diva," a delightfully entertaining new drama series. Produced by James Hayman ("Ugly Betty," "Joan of Arcadia" and "Judging Amy") and written by Josh Berman ("CSI").

Source: 1Nielsen Media Research, (12/31/07-12/28/08), L+7D, cov AA%, W18-34, W18-49, W25-54, W18+, HH, total day, prime (M-Su 8 p.m.-11 p.m.) vs. All women's basic ad-supported cable (LIFE, LMN,WE, OXY). Subject to qualifications available upon request. 2Based on internal distribution. 3Nielsen Media Research, April '09 vs. April '08 household cable universes, only includes networks with at least 30 million households. 4Nielsen Media Research (12/31/07-12/28/08) vs. ad-supported cable original dramas, live+SD, cov AA%. 5Nielsen Media Research, (12/31/07-12/28/08), L+SD, cov AA%,W18+, movies M-Su 6 a.m.-6 a.m., vs. ad-supported cable, all telecast averages. Subject to qualifications available upon request. 6SRG's "Women and Digital Life Study", fielded December 2008 among 2000 women age 12+. 7Nielsen Media Research (12/31/07-12/28/08) vs. (01/01/07-12/30/07), live+7 blended with live+SD from 12/08/08-12/28/08, cov AA%,W18-49, total day. Subject to qualifications available upon request.