Network profile

  • MSNBC is the fastest-growing network in all of cable.3
  • MSNBC is beating CNN in key prime-time hours.4
  • MSNBC viewers are young, smart decision-makers and leaders.2
  • MSNBC viewers are active news viewers who adopt new trends early and share their opinions, making them the best consumer for advertisers.2
  • MSNBC prime-time one-two punch: "Countdown With Keith Olbermann" is beating CNN by 40 percent 6 and "The Rachel Maddow Show" is beating CNN's top-rated show.7

360║ opportunities

  • "Prime time on my time": Viewers stay connected with custom show-specific video players, allowing viewers and users to access their favorite shows when it's convenient for them.
  • With seamless opportunities, MSNBC programming drives to the online destinations through custom extensions tailored for clients.
  • "Future Earth": This special four-part green series provides custom on-air and online opportunities.


Barry Margolis
VP-NBC News eastern sales

MSNBC, the place for politics, defines news for the next generation with world-class reporting and a full schedule of live news coverage, political analysis and award-winning documentary programming—24 hours a day, seven days a week. Offering advertisers simple and seamless 360░ opportunities with the No. 1 TV news Web site,,1 MSNBC is the ideal platform to engage clients' needs on-air, online and beyond.


A quality audience is the best consumer. Comprised of smart decision-makers and leaders, the MSNBC audience is an engaged news viewer. Ideal for advertisers—and the youngest among the cable news channels—this audience seeks out new trends and influences others.2

MSNBC offers its audience a mix of breaking news coverage and engaging programming. "Morning Joe" is where agenda-setters start their day every morning from6 a.m. to 9 a.m. (ET), making it the show The New York Times calls "unlike anything else on morning television." Throughout the day, viewers tune into MSNBC for extensive news coverage with top stories, breaking news and interviews. Kicking off the prime-time lineup, "Hardball With Chris Matthews" leads into "Countdown With Keith Olbermann" and ratings-winner "The Rachel Maddow Show," offering captivating perspectives and analysis as only they can.

With its incredible momentum, MSNBC continues to be the fastest-growing network in all of cable,3 beating CNN in key prime-time hours4 and making it a top 10 cable news network in fourth quarter 2008.5 With the best audience, new event programming and its personalities, MSNBC is in the unique position to customize solutions for clients. Now is the time to be a part of MSNBC—join the momentum.


Countdown With Keith Olbermann

From one of the truly unique personalities on television comes a fresh nightly news program with personality and perspective. "Countdown With Keith Olbermann" takes a fast-paced look at the top five news stories of the day, from politics to pop culture and from the mainstream to the oddball.

The Rachel Maddow Show

MSNBC's newest prime-time success, the critically acclaimed "The Rachel Maddow Show" features Ms. Maddow's take on the biggest stories of the day, political and otherwise, including lively debate with guests from all sides of the issues and stories no other shows in cable news will cover.

Hardball With Chris Matthews

Veteran journalist Chris Matthews—a former Washington bureau chief, presidential speechwriter, congressional staffer and also a bestselling author—hosts a nightly hour of political analysis and fiery debate. "Hardball With
Chris Matthews" features interviews and debates with prominent politicians, newsmakers and leaders from Washington, D.C.

Morning Joe

"Morning Joe," hosted by Joe Scarborough and Mika Brzezinski, along with Willie Geist, features interviews with top newsmakers and politicians, and in-depth analysis of the day's biggest stories.

Meet the Press

Rebroadcasting Sundays from NBC, "Meet the Press," moderated by David Gregory, is America's most-watched and No. 1 Sunday morning public affairs broadcast. Every Sunday morning for 61 years, millions of Americans have tuned in to get answers from U.S. and world leaders, and to hear analysis, discussion and review of the week's political events from noted journalists and experts.

Future Earth

Four-part documentary series focus on pertinent green issues facing us all and on solutions for a greener tomorrow.

Source: 1Nielsen Video Census. 2Cable news viewer segmentation, Lieberman Research Worldwide, November 2008. 3Nielsen Media Research, data based on live + same day viewing, A25-54 AA(000)s, 4Q08 (9/29-12/28/08), M-Su 8-11p. 4Nielsen Media Research, data based on live + same day viewing, A25-54 AA (000)s, 4Q08 (9/29-12/28/08), M-F 7-10p. 5Nielsen Media Research, data based on live + same day viewing, A25-54 AA(000)s, 4Q08 (9/29-12/28/08), M-F 8-11p. 6Nielsen Media Research, data based on live + same day viewing, A25-54 AA(000)s, 2008 (12/31/07-12/28/08) vs. 2007 (1/1-12/30/07), M-F 8-9p program-based. 7Nielsen Media Research, data based on live + same day viewing, A25-54 AA(000)s, 4Q08 (9/29-12/28/08) vs. 4Q07 (10/1-12/30/07), M-F 9-10p program-based. CNN "Larry King Live" top-rated show 4Q08 (9/29-12/28/08).