A&E

network profile

  • First quarter 2009 was the best first quarter for A&E ever among adults 18 to 49 and 25 to 54.4
  • For the third year in a row, A&E ranked No. 4 among adults 25 to 54.5
  • More audience growth than all the Top 10 cable networks6
  • All A&E originals rank Top 10 in their time period vs. cable competition.7
  • March 2009 was the second best month ever for video views on aetv.com.8

360° opportunities

A&E aetv.com

Our viewers' thirst for deeper experiences has driven more original cross-platform content, providing more convergent opportunities for our advertising partners. Extended scenes, follow-up video features, full episodes, games, mobile extensions and video on demand keep our viewers immersed in the A&E experience.

  • aetv.com show sites
  • Custom-developed Web features and video
  • SD and HD video-on-demand in 92 percent of U.S. VOD households
  • A&E Mobile experiences, extensions, video
    and apps

contact

Peter Olsen
Senior VP-Advertising Sales
212-210-1400

A&E is television you can't turn away from, the premiere destination for unscripted programs that are dramatic and scripted dramas that are authentic.

In an increasingly crowded landscape, A&E stands out by delivering viewers a diverse mix of high-quality entertainment from the network's original scripted series to signature nonfiction franchises and the most successful justice shows on cable. With five consecutive years of growth,1 A&E garnered the best annual audience delivery in network history in 20082 and is currently the No. 4 network in cable among adults 25 to 54.3

A&E signature drama series include "The Cleaner," starring Benjamin Bratt, returning with an all-new season this summer, and "The Beast," starring Patrick Swayze, with more projects currently in development for 2009 and beyond.

The nonfiction slate continues to dominate with new and returning series that focus on the passions and lives of real people. Nine returning franchise hits including the Emmy-nominated "Intervention," "Gene Simmons Family Jewels," "Dog the Bounty Hunter," "Paranormal State" and "The First 48" continue to grow loyal fan bases season over season. Building off these hit shows, the network launched "Crime 360" and "Manhunters" in 2008, both to high ratings and critical acclaim. This summer A&E launches the new unscripted "Hammertime," "Tattoo Highway," "Keyshawn Johnson: Tackling Design," "Obsessed" and "Steven Seagal: Lawman," as well as the television premiere of the A&E IndieFilms documentary on Anna Wintour and Vogue, "The September Issue," coming this winter.

aetv.com satiates our viewers' appetite for more original online content and provides more convergent opportunities for our advertising partners. Extensive video, episode guides and live event coverage keep our viewers continually immersed in the A&E experience.


Source: Nielsen Media Research/Star Trak, Live+SD. Prime: Mon.-Sun. 8 p.m.-11 p.m. 1P25-54 (000), 2003-08. 2P25-54 (000), 1996-2008. 3P25-54 (000), 12/29/08-3/29/09, ad-supported cable networks. 4P18-49 and P25-54 (000), comparison of 1st quarters (1Q94-1Q09). 5P25-54 (000) rank among ad-supported cable in 1Q07 (1/1/07-4/1/07), 1Q08 (12/31/07-3/30/08) and 1Q09 (12/29/08-3/29/09). 6P18-49 and P25-54 (000), 1Q09 vs. 1Q06 (12/26/05-3/26/06) among top 10 ad-supported cable networks. 7P18-49 and P25-54, time period (000) in premiere daypart vs. competing ad-supported cable network averages. 8Brightcove, March '09, video views (000)s. Behind January 2008.

HIGHLIGHTS


RETURNING ORIGINAL DRAMA

The Cleaner

Inspired by a true story, "The Cleaner" stars Benjamin Bratt as William Banks, a recovering addict who must balance his unwavering dedication to helping others get clean with an increasingly rocky personal life and the ghosts of his addictions. Banks and his eclectic team employ an unconventional—often by-any-means-necessary—approach to getting addicts into recovery.

RETURNING NONFICTION ORIGINAL FRANCHISES

"Intervention," "Gene Simmons Family Jewels," "Dog the Bounty Hunter," "Paranormal State," "The First 48," "Crime 360," "Criss Angel" and "Manhunters."

NEW UNSCRIPTED SERIES

Hammertime

"Hammertime" takes a peek inside the life of Stanley Burrell, better known as iconic rapper MC Hammer, as he and his wife of more than 23 years juggle six kids and Hammer's various music, dance and entrepreneurial commitments.

Keyshawn Johnson: Tackling Design

This 6-foot-4 all-pro wide receiver is going to play on a different field altogether. Each episode will reveal the before and after as Keyshawn transforms a new space.

Obsessed

This new original series delves into the world of people with extreme anxiety disorders and their struggle to overcome them.

Steven Seagal: Lawman

For more than two decades, Steven Seagal has been working as a fully commissioned deputy sheriff in Jefferson Parish, La. Catch the action hero-turned-real-life-sheriff in "Steven Seagal: Lawman."

ACQUIRED DRAMAS

"CSI: Miami," "The Sopranos" and "Criminal Minds"