Nick at Nite

Network profile

  • Nick at Nite is the No. 1 cable network in the 2008-09 season to date among adults 18 to 49 and women 18 to 492:
    • No. 1 cable net for adults 18 to 49 one-plus years in a row
    • No. 1 cable net for women 18 to 49 five-plus years in a row
  • Ratings momentum continues2:
    • Adults 18 to 49: up 14 percent vs. first quarter 2008
    • Women 18 to 49: up 18 percent vs. first quarter 2008
  • No. 1 in commercial retention year over year. 3

360║ opportunities

As part of the Nickelodeon Kids and Family group, Nick at Nite offers clients numerous marketing and integration opportunities across its portfolio of adult-targeted TV, digital and print assets. The network's latest branded entertainment opportunity, "Home Court," organically integrates client products into relatable story lines. Custom games and sponsorships on and complement Nick at Nite's already robust marketing initiatives.


Nickelodeon Kids and Family group

Jim Perry
Exec VP-360 Brand Sales

Jim Tricarico
Senior VP-National TV Sales

Nelson Boyce
Senior VP-Digital Sales

Viewers are coming home to cable's No.1 adult network now more than ever. Nick at Nite's fan base has increased 25 percent season to date and is poised for continued growth. Its lineup of family-friendly hits, such as "George Lopez" and "Home Improvement," will expand to feature even more irreverent yet heartwarming shows like "Everybody Hates Chris" and "The Nanny."

This summer Nick at Nite joins forces with Michael Eisner for the premiere of an original comedy series, "Glenn Martin, DDS." This stop-motion animation program will serve as the centerpiece of the Nick at Nite experience.

Entertaining adults and families is what Nick at Nite is all about. A recent study found that 80 percent of families say watching TV is their favorite way to spend quality time together.1 Yet, in today's fragmented television landscape, there are limited choices that both adults and kids can find entertaining and relatable.

Nick at Nite is on the case armed with a groundbreaking blend of successful contemporary sitcoms plus an original new series. This unparalleled co-viewing experience speaks to every member of the family and breaks through the clutter with outstanding programming for everyone to enjoy ... together.

For the past 30 years, Nickelodeon has held up a mirror to modern families, bringing them together to kick back and relax at the end of a long day. And, in these uncertain times, you can rely on Nick at Nite to offer laugh-out-loud, family-centric programming that gives advertising partners access to their target consumers.



Everybody Hates Chris

From the brilliant mind of Chris Rock, this coming-of-age story highlights the trials and tribulations of a teenager trying to find his place between strict, hard-working parents and rambunctious siblings while also dealing with the everyday challenges of junior high. This resilient adolescent brings a distinct, funny spin to growing up in Brooklyn in this critically acclaimed comedy.

George Lopez

Stand-up comedian George Lopez stars as George, a newly promoted manufacturing plant manager juggling the demands of a new job, a strong but demanding marriage, a larger-than-life mother, two rebellious children and a newly divorced father-in-law. Life never gets dull and is often hilarious in this family comedy loosely based on George Lopez's life experiences.

Glenn Martin, DDS

Families will finally look forward to dentist appointments when Nick at Nite's newest original series, "Glenn Martin, DDS," airs this summer. Giving the American family a whole new look, the series buckles up with the Martins in their toothbrush-topped dental mobile as they leave suburbia behind in the rear-view mirror and embark on a cross-country adventure.

Home Improvement

The award-winning series stars Tim Allen as the accident-prone host of a small do-it-yourself cable show and centers on his boisterous family life including his independent wife, Jill, and their trio of growing boys. The show gently pokes fun at manly men through patriarch Tim "The Tool Man" Taylor, whose grunts for "more power" were typically followed with calls to the Detroit Fire Department.

The Nanny

Fran Drescher stars as Fran Fine, a flashy girl from Queens who gets a job as a nanny for an affluent Park Avenue family, in this blue-collar-meets-blue-blood comedy. With her signature laugh, nasal voice and untraditional style, Fran infuses life into the Sheffield home and quickly becomes a member of the family.

Source: 1Nickelodeon Research-OTX International Family Study, October 2008. 2The Nielsen Co. All claims from comparison of all ad-supported cable networks based on each network's total day. NAN's total day Su-Th 9 p.m.-6 a.m.; F-Sa 10 p.m.-6 a.m.; M-F 6 a.m.-6:30 a.m. 09/22/08-04/05/09; 12/29/03-12/28/08, yearly average; 12/31/07-3/30/08 vs. 12/29/08-03/29/09, live AA (000). 3Commercial retention based on analysis of NPOWER data. 02/23/09-03/29/09 vs. 02/25/08-03/30/08, comparison of all ad-supported cable networks, excluding kids networks. Rank based on A18-49 live weighted NCCM Index. Subject to qualifications.