Oxygen

Network profile1

  • Oxygen is in 75 million homes (April 2009)
  • No. 1 fastest-growing network
  • No. 1 in brand loyalty
  • No. 1 network to efficiently target women 18 to 49
  • No. 2 network to efficiently deliver upscale women
  • First quarter 2009 saw Oxygen's:
    • Best and youngest quarter ever—median age, 38
    • 20th consecutive quarter of year-over-year growth

360║ opportunities

Oxygen has built a place that speaks to Generation O and done it with clients in mind. The network's 360║ opportunities engage and attract this valuable audience and amplify the impact of an advertising buy. Generation O lives in a multiplatform world and wants content everywhere they go.

All Oxygen's originals come with a 360║ experience. Oxygen.com features the exclusive Bonus Act video, photo galleries, blogs from the cast and contestants, a Tuesday Tweet Twitter application and fan message boards. Mobile offerings include weekly live voting, fan clubs and special mobile-only content on wap.oxygen.com. Digital-only opportunities include tools such as the MakeOverMatic gaming destination; quizOlicious, a new hormoneOscope application; and such buzzy pop culture features as Obsessed and O No They Didn't.

Contact

New York: 212-413-6468
Chicago: 312-836-5629
Los Angeles: 818-777-4483
Detroit: 248-822-0269

Oxygen is the only place to connect with Generation O—the young, valuable audience of trenders, spenders and recommenders who amplify your message and give your brand a powerful advantage.

Thanks to this loyal and engaged Generation O audience, 2008 was Oxygen's best year ever, with double-digit growth in all key demos. The momentum continues in 2009 with a record-breaking first quarter.1

AUDIENCE PROFILE

Generation O is made up of young, independent women in different stages of their lives who are ambitious, metropolitan and tech-savvy, and who make their own buying decisions. They are women in an acquisition stage of life, developing brand loyalties.

  • trenders: first to know
  • spenders first to buy
  • recommenders: first to tell their friends

HIGHLIGHTS


PROGRAMMING

Pretty Wicked

Oxygen's first reality competition series is already a hit, with the highest-rated series Premiere in Oxygen history. The search for inner beauty gets ugly as 10 beautiful girls face their biggest challenge ever—to be nice. (Hosted by "America's Next Top Model" winner CariDee English.)

Tori & Dean: Home Sweet Hollywood

Last season Tori and Dean moved back to Hollywood. In this new season, they go back to work, juggling their acting careers and a new business while raising two kids on the red carpet.

Dance Your Ass Off

In our new competition reality series, 12 women and men have to lose to win—literally. It's a sexy dish of dance, diets and divas. (Hosted by "Hairspray's" Tony Award-winning Marissa Jaret Winokur.)

Addicted to Beauty

From the producers of "Real Housewives of Orange County," Oxygen's newest docu-comedy goes behind the scenes and under the knife at one of San Diego's most upscale medi-spas, where you can get Botox with a side of drama.

Naughty Kitchen

Chef Blythe Beck's live-out-loud attitude helped her conquer the Dallas restaurant scene. Now she's turning up the heat to achieve world culinary domination. She's got big dreams and a big personality to match.

Bad Girls Club

Oxygen's most successful series among women 18 to 34, averaging more than 1 million viewers per episode,2 returns for season 4 with a new cast of bad girls, determined to put their rowdy pasts behind them.

America's Next Top Model: Obsessed

We know one of Generation O's favorite shows is "America's Next Top Model," so we created "America's Next Top Model: Obsessed." Every Sunday, season-long marathons feed their obsession and have superfans tuning in, logging on, texting and tweeting.

Big Night In

Generation O lives for movies—so we're giving them Big Night In on Saturday nights—a movie-lover's dream that gives viewers the hot stars they want to see, such as Jennifer Lopez, Renee Zellweger and Kate Hudson.



Source: 1Nielsen Media Research: fastest growing: 1Q09 (12/29/08-3/29/09) vs. 1Q08 (12/31/07-3/30/08),M-Su 8 p.m.-11 p.m.,W18-49,MC, (000). Nielsen NPOWER, 1Q09 (12/29/08-3/29/09): No. 1W18-49 and No. 2 HHI $100K+ (Upscale Women): W18-49,MC,VPVH,M-Su 8 p.m.-11 p.m., youngest quarter ever and consecutive growth: 1Q09 (12/29/08-3/29/09), total day,W18-49,MC, (000),median age: P2+ Base, 38 years of age, since 2Q06, best quarter ever (12/29/08-3/29/09) since network launch in February 2000,A/M/W18-34,A/M/W18-49 and A/M/W25-54,MC, (000)M-Su 8 p.m.-11 p.m. Brand loyalty: Experian, Simmons 2008 Spring Study,W18-49, brand loyal: far above average, any agree; all statements based on general entertainment ad-supported cable networks with 70 million-plus subscribers (excluding kids). Subject to qualifications available upon request. 2Nielsen Media Research, "Bad Girls Club 3," Tuesday 10 p.m. premiere telecasts, P2+ (000); live+7.