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Oxygen is the only place to connect with Generation O—the young, valuable audience of trenders, spenders and recommenders who amplify your message and give your brand a powerful advantage.
Thanks to this loyal and engaged Generation O audience, 2008 was Oxygen's best year ever, with double-digit growth in all key demos. The momentum continues in 2009 with a record-breaking first quarter.1
AUDIENCE PROFILE
Generation O is made up of young, independent women in different stages of their lives who are ambitious, metropolitan and tech-savvy, and who make their own buying decisions. They are women in an acquisition stage of life, developing brand loyalties.
- trenders: first to know
- spenders first to buy
- recommenders: first to tell their friends
HIGHLIGHTS
PROGRAMMING
Pretty Wicked
Oxygen's first reality competition series is already a hit, with the highest-rated series Premiere in Oxygen history. The search for inner beauty gets ugly as 10 beautiful girls face their biggest challenge ever—to be nice. (Hosted by "America's Next Top Model" winner CariDee English.)
Tori & Dean: Home Sweet Hollywood
Last season Tori and Dean moved back to Hollywood. In this new season, they go back to work, juggling their acting careers and a new business while raising two kids on the red carpet.
Dance Your Ass Off
In our new competition reality series, 12 women and men have to lose to win—literally. It's a sexy dish of dance, diets and divas. (Hosted by "Hairspray's" Tony Award-winning Marissa Jaret Winokur.)
Addicted to Beauty
From the producers of "Real Housewives of Orange County," Oxygen's newest docu-comedy goes behind the scenes and under the knife at one of San Diego's most upscale medi-spas, where you can get Botox with a side of drama.
Naughty Kitchen
Chef Blythe Beck's live-out-loud attitude helped her conquer the Dallas restaurant scene. Now she's turning up the heat to achieve world culinary domination. She's got big dreams and a big personality to match.
Bad Girls Club
Oxygen's most successful series among women 18 to 34, averaging more than 1 million viewers per episode,2 returns for season 4 with a new cast of bad girls, determined to put their rowdy pasts behind them.
America's Next Top Model: Obsessed
We know one of Generation O's favorite shows is "America's Next Top Model," so we created "America's Next Top Model: Obsessed." Every Sunday, season-long marathons feed their obsession and have superfans tuning in, logging on, texting and tweeting.
Big Night In
Generation O lives for movies—so we're giving them Big Night In on Saturday nights—a movie-lover's dream that gives viewers the hot stars they want to see, such as Jennifer Lopez, Renee Zellweger and Kate Hudson.
Source: 1Nielsen Media Research: fastest growing: 1Q09 (12/29/08-3/29/09) vs. 1Q08 (12/31/07-3/30/08),M-Su 8 p.m.-11 p.m.,W18-49,MC, (000). Nielsen NPOWER, 1Q09 (12/29/08-3/29/09): No. 1W18-49 and No. 2 HHI $100K+ (Upscale Women): W18-49,MC,VPVH,M-Su 8 p.m.-11 p.m., youngest quarter ever and consecutive growth: 1Q09 (12/29/08-3/29/09), total day,W18-49,MC, (000),median age: P2+ Base, 38 years of age, since 2Q06, best quarter ever (12/29/08-3/29/09) since network launch in February 2000,A/M/W18-34,A/M/W18-49 and A/M/W25-54,MC, (000)M-Su 8 p.m.-11 p.m. Brand loyalty: Experian, Simmons 2008 Spring Study,W18-49, brand loyal: far above average, any agree; all statements based on general entertainment ad-supported cable networks with 70 million-plus subscribers (excluding kids). Subject to qualifications available upon request. 2Nielsen Media Research, "Bad Girls Club 3," Tuesday 10 p.m. premiere telecasts, P2+ (000); live+7.