Scripps Networks

Network Profile

Measured against 80 broadcast and cable networks and 51 companion Web sites. Scripps led the industry in inspiring product purchase.1

"This Network Inspires Me to Buy New Products."

  • Fine Living Network No. 1
  • Food Network No. 2 No. 2
  • HGTV No. 3
  • DIY Network No. 6
  • Great American Country No. 10

Online results:

  • No. 2
  • No. 4
  • No. 1
  • No. 5

360║ opportunities

  • Sweepstakes
  • Custom short form
  • Convergent events
  • Reciprocal promotions
  • On-site visibility
  • Retail partnerships
  • Talent endorsements


Donna Stephens
Senior VP-Advertising Sales
HGTV/DIY Network

Karen Grinthal
Senior VP-Advertising Sales
Food Network/FLN

Bob Calandruccio
VP-Advertising Sales
DIY Network

Jonathan LaConti
VP-Advertising Sales

Susan Leigh
VP-Advertising Sales
Great American Country

Jeff Meyer
Senior VP-Advertising Sales
SN Digital

Quality, stability, relevance, value, trust. Those terms have come to mean a lot recently—and they're the foundation of Scripps Networks' success. Consumers need to make smart choices these days, and they need a family-friendly viewing environment to help them forget the headlines and return to what's important. Scripps Networks deliver both, offering practical advice in engaging formats, featuring experts our audience can trust.

A solid, lasting relationship with our consumers and media partners: It's what makes us Brands for Life.



HGTV helps viewers fulfill their dreams, from purchasing a first home to bringing a decorating vision to life.

  • "The Unsellables," "Real Estate Intervention," "Curb Appeal" and "Property Virgins" guide home buyers and sellers through the most nerve-wracking decisions of their lives. And "Property Shop" profiles realtor Tatiana Londono's struggle to balance family and business.
  • "Pure Design" looks at eco-friendly spaces. "Designer's Challenge" follows homeowners as they choose from three renovation plans, and the popular Kim Myles returns with more creative home innovations.
  • "Dear Genevieve" and "Rate My Space" help on-air and online viewers fall in love again with their homes.
  • "HGTV Showdown," "Dream Home," "Green Home" and "Design Star" return, along with the new "HGTV $250,000 Challenge" and "Urban Oasis Giveaway."

Food Network

Food Network wants viewers to experience the power and joy of food.

  • All our viewer favorites are back, with Paula Deen, Rachael Ray, Ina Garten, Sandra Lee and the Neelys leading the pack. Quick solutions for working moms arrive in "5 Ingredient Fix," and Daisy Martinez taps into the Hispanic market in "Viva, Daisy!"
  • "Diners, Drive-Ins & Dives," "Throwdown," "Chopped," "Iron Chef America" and "Ace of Cakes" return. Jeff Corwin travels for "Extreme Cuisine," Adam Gertler tackles outlandish food jobs in "Will Work for Food," and top chefs race the clock in "Chef vs. City."
  • "The Next Iron Chef," "Ultimate Recipe Showdown" and "The Next Food Network Star" deliver more nail-biting competition and are joined in the new season by "Worst Cooks in America."

DIY Network

With adult 25-to-54 ratings that have virtually doubled in two years, DIY Network has become a proven partner with advertisers.2

  • "BATHtastic!" transforms bathrooms with a little elbow grease and imagination. "Garage Mahal" takes garage remodeling to a new level, and "Kitchen Impossible" turns kitchen chaos into sparkling spaces.
  • New this year, "10 Grand in Your Hand" helps homeowners cut $10,000 from their remodeling project, and "King of Dirt" Gino Panaro creates exquisite landscapes from the ground up.
  • Viewership for "Celebrity Man Caves" increases thanks to appearances by Snoop Dog and others. "America's Most Desperate Landscape" takes families from worst yard to first yard, and "Sweat Equity Challenge" and "Blog Cabin" extend a sponsor's message across multiple platforms.


FLN is Entertainment You Can Use, with hits like "Biggest Loser" and "Emeril Live" to draw viewers in, and original series to keep them watching.

  • Alexis Stewart dishes on her domestic diva mom in our breakout hit "Whatever Martha!" and Karen Duffy sends unsung heros on well-deserved vacations in "Pack Your Toothbrush."
  • Lloyd Boston's "Closet Cases" dresses you up with the right look, and "Wingman" Michael Somerville hooks you up with the right partner.
  • Happy hour gets happier on "Bartender Wars." Then it's speed-dating on wheels for two strangers in the backseat of "Love Taxi."

Great American Country

Celebrating music's hottest stars has made Great American Country one of the Top 10 cable networks for commercial retention.3

  • "Top 20 Countdown" and the "GAC Concert Series" are destination viewing for fans who want to see big names perform their biggest hits.
  • GAC goes behind the glitz with "Origins" and the premiere of "Backstory," an intimate profile of a star's pathway to fame. "On the Streets" reveals the latest hits and concert tours, and "Headline Country" delivers need-to-know music news.
  • GAC's exclusive coverage of the CMA Music Festival comes wrapped in a FANtastic Week of events offering extraordinary on-site visibility. "Top 20 Songs of Summer" launches a quarterly programming event featuring A-list artists performing songs based on special themes.

Source : 1Simmons Multi-Media Engagement Study; W5-8 (4Q07-3Q08). Past 7 day viewing; Top 2 Box Data.W25-54 HHI $75K+ on air and online. 2Nielsen Media Research, Prime (M-Su 7-11 p.m.) A25-54 ratings. 4Q08 (9/29-12/28/08) vs 4Q06 (9/25-12/31/06). 3Nielsen Media Research National Average Commercial Minute MIT. ACM vs Live Program data, all commercial duration weighted. 67 networks ranked (excluding kids nets). Total day. A25-54. 12/08.