Network Profile

  • No. 1 in viewer loyalty
  • Double-digit growth year over year
    • Prime: up 12 percent
    • Total day: up 21 percent
  • No. 2 in working women 18 to 49 VPVH

Source: The Nielsen Co., sources available on request

360° opportunities

  • Sponsorable programming stunts and fan events
  • Original programming brand integrations
  • Interstitial content with brand integrations, including the "Get the Look" series
  • Customized promos
  • Digital sponsorships and original webisodes


Heidi Lobel
Senior VP-ABC Daytime and SOAPnet sales
ABC Television Network

Gerry O'Malley
VP-SOAPnet sales
ABC Television Network

From daytime and prime-time dramas to reality shows and movies, SOAPnet owns the world of character-driven drama. The network features same-day episodes of such popular daytime series as "All My Children," "Days of our Lives," "One Life to Live," "General Hospital" and "The Young and the Restless"; favorite prime-time dramas "The O.C.," "Gilmore Girls," "One Tree Hill" and "Beverly Hills 90210"; and original programs including "Being Erica" and "Southern Belles: Louisville." Wrapped in a 24-hour environment, SOAPnet is the one destination for stories focused on real emotions and revealing truths about intriguing, yet flawed, characters.


Southern Belles: Louisville

Southern tradition meets modern ambition in this new original reality series following the lives and loves of five young Louisville women determined to make their own way.

Being Erica

What happens when life just doesn't turn out the way you expected? What if you could alter those life-defining moments? Welcome to the life of 30-something Erica Strange, where the classic fantasy of revisiting the past offers her a chance to reshape her present.

Julia's Tango

Julia's got it all, but on an impromptu trip to her hometown of Buenos Aires, she leaves the comforts of her old life behind to help turn her family home into a bed-and-breakfast. With the help of her girlfriends, Julia embarks on an unpredictable detour she didn't know she needed.


  • Beverly Hills 90210
  • Gilmore Girls
  • One Tree Hill
  • The O.C.


  • All My Children
  • One Life to Live
  • General Hospital
  • Days of our Lives
  • The Young and the Restless