Tennis Channel

Network profile

Tennis Channel is one of television's most affluent networks, with an average household income of $83,000 and almost 40 percent of its viewers earning more than $100,000 annually. In addition, Tennis Channel has a unique audience of televised sports programming, marked by women comprising about half of its viewers and 67 percent in the 25-to-54 age range. Beyond a sports fan demographic, this base consists of senior management professionals, international travelers and active families who are passionate about the fitness, entertainment and health aspects of the year-round tennis lifestyle. On top of this, more than 75 percent of Tennis Channel audience members are regular tennis players—a participation rate unmatched on any cable sports network. This engaged audience is more likely than other television viewers to respond to advertiser brands and messages.1

Contact

Gary Herman
Senior VP-Ad Sales
646-253-9689

A brand like no other, tennis channel is the only multimedia destination dedicated to the sport of tennis. The network is a hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, a combination that reaches an audience balanced equally between women and men and unlike any other in televised sports. Tennis Channel boasts a tournament lineup that's second to none, complemented by destination and personal-attention fare that speaks to the unique everyday life of this passionate audience of fans who also play the game year-round.

Since its launch in May 2003,Tennis Channel has offered the most concentrated single-sport coverage in television, with telecast rights to the world's top tournaments 52 weeks a year, original series, documentaries, instructionals and access to players who are celebrities in their own right. In 2009 the network becomes home to all the sport's four Grand Slam tournaments, adding the U.S. Open to the groundbreaking coverage it has already established with Wimbledon, the French Open and the Australian Open. On Tennis Channel, these events are more than just hours of on-court matches, as viewers feel what it is like to take in the experience that encompasses these majestic competitions, their histories and host cities.

This is in addition to a tournament lineup that provides more live tennis matches in high definition than ever before on TV. Tennis Channel's year-round schedule includes the U.S. Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup, Fed Cup and Hopman Cup.

Tennis Channel's original programming looks beyond the court, with lifestyle, travel and instructional series as well as groundbreaking special features. "Tennis Channel Academy" offers on-court lessons from the best coaches in the game, while "Destination Tennis" shows viewers how to pack their racquets and travel the world's best tennis vacation cities. Each episode of "Only at the Open" focuses on one of the elite men and women who have become icons at the U.S. Open. "Best of 5" counts tennis' five greatest chokes, upsets, one-slam wonders and temper tantrums, and "Signature Series" documentaries profile the monumental figures in tennis history.

Beyond tournaments, series and documentaries, Tennis Channel short-form programming puts sponsor and partner brands in front of the network's coveted, upscale audience. Sellable on-air and online content places products within integrated, contextually relevant environments that educate viewers and reinforce partner brands. These half-minute and minute-long programs focus on a wide variety of both tennis and non-tennis-themed content.

Additionally, the network is in the process of developing a fully sponsorable tennis news desk.

Tennis Channel's Web site provides online content that cannot be found anywhere else. The 24-hour hub offers tennis fans everything from live and archived videos to columns, blogs, podcasts, online polls, message boards, comment, e-greeting cards and the network's exclusive Racquet Bracket tournament prediction game, which awards major prizes throughout the year.

HIGHLIGHTS


APRIL-JUNE

French Open
Road to Roland Garros
NCAA Championships
Best of 5

JULY-SEPTEMBER

Wimbledon
U.S. Open Series
Fed Cup
U.S. Open

OCTOBER-DECEMBER

Davis Cup
Tennis Masters Cup
WTA Tour Championships
Tennis Channel Academy



Source: 1Nielsen Media Research