USA Network

Network profile

  • USA's first quarter 2009 was the best quarter in cable history for any ad-supported cable entertainment network among people 25 to 54 and total viewers, and the first time in television history that an ad-supported basic cable entertainment network averaged more than 1.5 million in people 25 to 54 and 3 million total viewers in prime time in a quarter.
  • USA has been the home to No. 1 new scripted series on cable for the past three years ("Psych," in 2006; "Burn Notice," in 2007; and "In Plain Sight," in 2008).
  • usanetwork.com set digital records in first quarter 2009, delivering its best quarter ever in uniques, visits and page views.

360° opportunities

At USA characters are everywhere. 2009 will bring new and engaging ways for audiences to interact with fans and advertiser brands.

  • usanetwork.com: one-of-a-kind microsites for all USA shows
  • USA Mobile: fan clubs, WAP, SMS and weekly text-to-win sweepstakes
  • Character Rewind: the best place to watch full episodes of USA Network shows
  • Character Arcade: online gaming destination with more than 50 casual games

contact

Mark Miller
Senior VP-Cable Entertainment Sales
212-664-2208
mark.miller@nbcuni.com

USA Network has boldly "characterized" its brand with phenomenal success, averaging 3.2 million primetime viewers in the first three months of 2009, more than any other cable network in history and biting the heels of its broadcast brethren by besting the CW, according to Nielsen Media Research.

The No. 1 cable network for three years in a row, USA continues its hot streak with new seasons of its five hit original series and the debut of a sixth, "Royal Pains."

The spring season began with the No. 1 new original series of 2008, "In Plain Sight," starring Tony Award-nominee Mary McCormack as Mary Shannon, a U.S. Marshal working in the secretive branch of the witness protection program. To form a powerful Sunday night block, the show is paired with "Law & Order: Criminal Intent," starring Vincent D'Onofrio and newest cast member, Academy Award- and Emmy-nominee Jeff Goldblum as Detective Zack Nichols, a native New Yorker returning to the Major Case Squad after an eight-year hiatus.

Already this year, "Burn Notice" had a record-breaking season two finale, with an audience of more than 7 million. Claiming Thursday nights, season three will launch in June along with the series premiere of "Royal Pains," starring Mark Feuerstein as Hank Lawson, the newest on-call doctor for the rich, famous and infamous.

Rounding out USA's summer will be Friday night ratings powerhouses "Monk" and" Psych."After seven phobia-filled seasons, "Monk" will say goodbye with its final season beginning in August. "Psych's" comedic duo, Shawn and Gus, will continue to solve crimes in the unique way that only a faux psychic and reluctant sidekick can.

HIGHLIGHTS

Royal Pains

USA Network's newest original series is "Royal Pains." When Dr. Hank Lawson (Mark Feuerstein) loses his job and his fiancée, he inadvertently stumbles into the world of private medical service for the elite denizens of the Hamptons. Co-starring Paulo Costanzo, Reshma Shetty and Jill Flint, with special appearances by Campbell Scott and Christine Ebersole.

In Plain Sight

2008's No. 1 new cable series returns for its second season. U.S. Marshal Mary Shannon (Mary McCormack) works in the highly secretive branch of the witness protection program, WITSEC, relocating federal witnesses while attempting to manage her own dysfunctional family. Co-starring Frederick Weller, Lesley Ann Warren, Paul Ben-Victor, Nichole Hiltz, Cristián de la Fuente and Todd Williams.

Law & Order: Criminal Intent

The acclaimed procedural series "Law & Order: Criminal Intent" returns for its eighth season with a new lead detective, Zack Nichols, played by Jeff Goldblum. Also starring Vincent D'Onofrio, Kathryn Erbe, Julianne Nicholson and Eric Bogosian.

Burn Notice

The No. 1 series on cable, "Burn Notice" is back for an all-new season. Now that Michael Westen (Jeffrey Donovan), Miami's coolest spy, has rejected the protection of the agency that burned him in favor of his independence, he must fend for himself. Also starring Gabrielle Anwar, Bruce Campbell and Sharon Gless.

Monk

In its eighth and final season, "Monk" stars Emmy, Golden Globe and SAG Award winner Tony Shalhoub as Adrian Monk, a quirky private eye with the most off-the-wall hang-ups. With the help of his savvy assistant and faithful friend, Natalie (Traylor Howard), Monk finally learns the truth about his wife's death. Also starring Ted Levine, Jason Gray-Stanford, Hector Elizondo and Emmy Clarke.

Psych

Returning for its fourth season, "Psych" stars James Roday as Shawn Spencer, a fake psychic who, along with his reluctant partner and best friend, Gus (Dulé Hill), solves crimes for the police using his acute powers of observation. Corbin Bernsen, Timothy Omundson, Maggie Lawson and Kirsten Nelson also star.

WWE Monday Night Raw

Still the most-watched regularly scheduled year-round program on basic cable television, "WWE Monday Night Raw" is back with superstars John Cena, Randy Orton, Triple H, Batista, Big Show and the sassy and sexy Divas, Mickie James, Kelly Kelly and the "Glamazon," Beth Phoenix. Live every Monday night, 52 weeks a year.



Source: Nielsen Media Research and Omniture. Additional information available upon request.