WE tv

Network profile

  • Fastest-growing cable network1
  • Network increased prime-time female audience in 2008 by 39 percent among women 18 to 49 and 34 percent among women 25 to 542
  • WE tv's highest-rated series, "The Locator," brought in more than 1 million total viewers during its season 2 premiere3
  • Signature series "Bridezillas" had its best season in 20084

360° opportunities

WE tv is committed to deepening its connection with viewers by engaging them with original real-life stories of ordinary women at extraordinary points in their lives. And, the more absorbed women are with WE tv content, the more robust the possibilities for advertisers' brands to engage with the desirable WE tv viewers across multiple platforms, such as:

  • Storyline integration
  • Custom vignettes
  • Custom show and movie wraps
  • Integrated tune-ins
  • Extensive on-line features and content
  • Video on demand and interactive opportunities


Scott Collins
Exec VP-National Ad Sales

WE tv is the source for progressive, confident women looking to satisfy their curiosity with fascinating original real-life stories that entertain, inform and give women something they can't help but talk about. In 2009, WE tv will continue to push the limits of imagination and the boundaries of what's expected, with the promise that even more women will find WE tv to be.... Simply Fascinating!


The network's programming block, WE Go Bridal, continues to be a huge success with the best and most unscripted wedding shows on television every Sunday night all year long. From record-breaking series like "Bridezillas," to fabulous favorites like "Platinum Weddings," to irresistible and aspirational hit shows like "Amazing Wedding Cakes" and "My Fair Wedding," WE tv continues to engage viewers with a line up of fascinating original bridal content!


Building on the success of WE Go Bridal, in 2008, the network introduced WE Reveal. This intriguing programming genre comprised of original shows reveals the lives of ordinary women at extraordinary points in their lives. From critically acclaimed series like "Secret Lives of Women," to new series like "Raising Sextuplets" and "Platinum Babies," these thought-provoking originals feature real-life stories of women whose choices have taken them down unique paths.


WE tv's new branded programming genre, WE Transform, promises to stir emotions through compelling real-life stories of personal change. From returning hit series "The Locator"—the network's most-watched series ever—to the inspiring new series "I Want to Save Your Life," these shows feature experts who guide women through transformational journeys.




(Returns June 7, Sundays at 9 p.m. ET)
They're baaa-aaack! After the most successful season to date, WE tv's signature series returns with all new episodes of jaw-dropping "bride-to-be" antics.

Amazing Wedding Cakes

(Returns June 7, Sundays at 10 p.m. ET)
This simply sweet original series returns with delectable new episodes that take us inside the high-design and high-drama world of creating the most amazingly designed wedding cakes ever imagined.


The Locator

(New episodes, Saturdays at 9 p.m. ET)
Back for another season, WE tv's most-watched show ever follows the emotional and heart-rending journeys of Troy Dunn, a real-life missing person's expert. Inspired by his mother's quest to reconnect, Troy helps reunite people with their birth mothers, long lost siblings or loved ones.

I Want to Save Your Life

(New episodes, Saturdays at 10 p.m. ET) New Series
WE tv's original series features Charles Stuart Platkin, a nutrition and public health advocate who overcame his own obesity as a child. Now, he's on a mission to "help you change the inside so that you can change the outside."


Raising Sextuplets

(Premieres June 11, Thursdays at 10 p.m. ET) New Series
After a two-year struggle to conceive, Jennifer and Bryan Masche find themselves with sextuplets. WE tv invites you to share this young family's emotional and heartwarming journey as each sextuplet develops his or her own unique personality.

Secret Lives of Women

(Returns July 7, Tuesdays at 10 p.m. ET)
WE tv's successful original series returns to take another intimate look at the lives some women lead. These first-person accounts of women's stories are sure to pique curiosity and prove you can't judge a woman by her cover.

Source: 1Nielsen Media Research, live data. 2008 vs. 2007, prime M-Su 8 p.m.-11 p.m. % (000s) growth forW2+ & P2+ among all cable nets, excluding news and nets in under 65 million HH. 2W18-49 &W25-54 (000s). Program data based on live+SD. 3"The Locator" season 2 premiere (3/21/09 9 p.m.-10 p.m.), P2+ (000). 4"Bridezillas" season 5 (6/1/08-10/26/08, Sun 9 p.m.-10 p.m.) vs. prior seasons,W18-49 &W25-54 (000s).