The Weather Channel

Network profile

  • No. 1 fully penetrated cable news network—99 million homes —and No. 2 for all cable networks2
  • Youngest audience among all cable news networks3
  • Total-day adults 25 to 54 (Monday to Sunday 6 a.m. to 6 a.m.) audience is up 51 percent since implementing a new programming schedule in November4
  • Prime-time adults 25 to 54 (Monday to Friday 7 p.m. to 10 p.m.) audience is up 49 percent since implementing a new programming schedule in November4

360° opportunities

The Weather Channel brand is unequaled in reach in the news and information category. With online and cable, we reach 127 million unique users and viewers.5 In addition, The Weather Channel Mobile is the No. 1 content site on the mobileWeb—12 million uniques access our content monthly from their mobile devices.6

Contact

Christopher Raleigh
Senior VP-General Sales Manager
212-856-5226
craleigh@weather.com

Smart investors invest with a mind toward the future. And the future of The Weather Channel has never looked brighter. Because of our new ownership and resulting partnership with NBC Universal, we are taking the weather to a whole new level. The simple fact is, we've got momentum.

We are making investments in programming that are already connecting with viewers and generating significant ratings results. We consistently offer one-of-a-kind sponsorships and other meaningful ways that allow you to get your brands more deeply involved with The Weather Channel franchise. Our unique technology allows us to extend your commercial message with customized weather content that is contextually relevant to your target.

We deliver weather information with a consistency that has earned our viewers' trust, their respect and their loyalty. Others may dip their toes into the weather game, but we own the weather.

The Weather Channel brand is also unequalled in reach in the news/information category. When you combine cable and online, we draw a monthly audience of more than 127 million unique viewers and users.1

Viewers come to The Weather Channel with a purpose—to receive vital information to plan their lives from a trusted brand on which they rely. It's no wonder that dozens of ad recall studies have consistently shown that messages on The Weather Channel have higher recall than other cable networks. Our powerful connection with consumers allows your message to resonate with viewers, generating powerful results for you.

HIGHLIGHTS


LIVE FORECAST FRANCHISES

Your Weather Today

Mornings are prime time at The Weather Channel. Coming in summer 2009, viewers will start their day with the popular meteorological team of Stephanie Abrams and Mike Bettes. (Monday to Friday, 7 a.m. to 10 a.m. ET)

Weather Center

Our weeknight franchise gets to the heart of the day's top weather stories and takes viewers beyond the forecast. (Monday to Friday, 7 p.m. to 10 p.m.)

Weekend View

The weekend morning program provides viewers with relevant weather information as well as lifestyle content, providing both a forecast as well as ideas for how to make the most out of their weekends. (Saturday and Sunday 5 a.m. to 11 a.m.)

LONG-FORM PROGRAMS

Storm Stories

Man at his best. Nature at its worst. The most-watched series on The Weather Channel, now produced by Emmy Award-winning Peacock Productions, returns with all-new episodes of compelling stories of survival and heroism. (Episodes premiere Sundays at 8 p.m.)

Cantore Stories

Hosted by renowned meteorologist and storm tracker Jim Cantore, this thrilling new program explores some of the world's most unique and extreme weather locations and introduces viewers to some of the quirky personalities who live there. (Series premieres fourth quarter 2009)

Wx Proof

A brand new series on The Weather Channel, produced by Emmy Award-winning Peacock Productions, "Wx Proof" explores the "what ifs" and "could that really happens" of extreme weather conditions. Our weather testers will expose everyday items to extraordinary conditions to see how long they can survive. (Series premieres second quarter 2010)

MONTHLY STUNTS

The Weather Channel offers week-long programming stunts each month featuring fascinating content that is compelling to viewers and uniquely relevant for advertisers. Each stunt is designed to tap into viewers' love of weather, power of weather and influence of weather on their lives.

  • Love of weather: Why I Love Winter, Why I Love Spring, Why I Love Summer, Why I Love Fall
  • Power of weather: Tornado Week, Hurricane Week, Survival Week
  • Influence of weather: Green Is Universal, Great Escapes


Source: 1Nielsen Fusion. Average monthly cable-only unduplicated viewer 2+ and online audience of June-August 2008. 2Nielsen Media Research: NPM Sample, March 2009. 3Nielsen Media Research: StarTrak, 1Q'09 QTD 12/29/08-3/8/09 total day. TWC tied with HLN for No. 1. 4Nielsen Media Research via StarTrak, post new program schedule period (11/10/08-03/08/09) vs. pre-new program schedule period (9/29/08-11/09/08). 5Nielsen Fusion. Average monthly cable-only unduplicated viewer 2+ and online audience of June-August 2008. Nielsen Mobile, January 2009 (excludes e-mail and search).