AMC

Network profile

  • Launch date: 1984
  • Broadcast day: 6 a.m. to 6 a.m. (ET) Monday through Sunday
  • Current household universe: 95 million1
  • Adults 25 to 54: 103.8 million1
  • Men 25 to 54: 50.8 million1
1Nielsen Media Research, April 2009

360║ opportunities

  • AMCTV.com
  • AMC iPhone and iPod Touch app
  • AMC HD
  • AMC VOD

Contact

AMC National Ad Sales
Bill Rosolie
Exec VP-Ad Sales
646-273-3504
brosolie@rainbow-media.com

Whether honoring favorite films or creating acclaimed original productions, AMC is an uncompromising celebration of great stories. These stories have led the network to win multiple Emmy Awards and set the stage for "Mad Men" to become the first basic cable series to win an Emmy for Outstanding Drama and the only one to win back-to-back Golden Globes for Best Television Series-Drama. Now, AMC introduces "Story Matters Here," a new ethos and tagline that will inform and unify all aspects of the network across all platforms.

BRANDED STORYTELLING

AMC's Branded Storytelling opportunities creatively integrate advertisers into the AMC environment, enabling them to better tell their brand's story. This concept builds on AMC's Audience Identity Metric (AIM), which allows marketers to superserve audiences by using psychographic behavioral targeting to reach viewers most likely to watch a particular mix of AMC movies. Branded Storytelling opportunities include Takeovers, in which advertisers can exclusively sponsor an AMC movie, an episode of an AMC original series or an entire day on the network; Matching Moments, where AMC breaks the action with a sponsored pod that directly follows relevant content; and Matching Attributes, in which brand messages are connected to key movie story lines using custom creative that runs specifically within a film.

DESTINATION PROGRAMMING

AMC is relaunching its weekly prime-time schedule by creating themed, hosted nights for its programming, so that each night appeals to a different, specific target audience. For example, Mondays will include movies and other programming targeting women; Wednesdays will target young men; and Sundays will remain reserved to showcase AMC's original productions.

BREAKOUT ORIGINALS

In 2007, "Mad Men" debuted to overwhelming critical and industry acclaim. From creator, writer and executive producer Matthew Weiner, season 3 of "Mad Men" premieres this summer. In January 2008, AMC launched "Breaking Bad" from creator, writer and executive producer Vince Gilligan. Season 3 returns in spring 2010. New for fourth quarter 2009 is the AMC original miniseries event "The Prisoner," a reimagining of the 1960s cult classic, starring Sir Ian McKellen and Jim Caviezel.

TENT POLES: QUARTERLY/SEASONAL EVENTS

Each February, AMC's Long Live Awards programming stunt celebrates Oscar nominees and winners, and includes coverage of star-studded events and film premieres. May is Heroes month, honoring films that feature gutsy roles, culminating in a Memorial Day Movie Marathon. Summer brings AMC All-Star Summer, a movie event highlighting the biggest summer blockbusters. October is dedicated to Fearfest, one of AMC's most popular franchises, which reaches the coveted 18-49 fan base and reflects a broad selection of films from the thriller and horror genre. Holiday in December focuses on the biggest releases planned for the season.

STORY MATTERS HERE: MOVIES

Iconic films and their larger-than-life stars are deeply woven into popular culture. With its core franchises, AMC gets to the heart of what viewers love about film. AMC Hollywood Icon is a monthly celebration of the biggest stars in the industry, while AMC Celebrates showcases hits on their anniversaries, infused with exclusive cast interviews and director commentary. With Premiere Events, the network presents a first-time airing of a film with an unexpected, yet insightful, host.

HIGHLIGHTS


Mad Men

"Mad Men" reigns as the only basic cable series to garner back-to-back Golden Globes for Best Television Series—Drama and the first basic cable series to win an Emmy award for Outstanding Drama. The series is a true cultural phenomenon, having been spoofed on "The Simpsons" and featured as a category on "Jeopardy!"

Breaking Bad

Recently recognized with a Peabody Award, "Breaking Bad" also took home multiple Emmys including one for lead actor Bryan Cranston's portrayal of Walter White. Author Stephen King hailed "Breaking Bad" in Entertainment Weekly, calling it "the best scripted show on TV."

The Prisoner

When "The Prisoner" premiered on British television in 1967, it was widely regarded as one of the most intriguing cult TV series ever created. AMC's reimagining reflects 21st century concerns and anxieties, addressing the larger issue of what it really means to be free. The series stars Sir Ian McKellen and Jim Caviezel.

AMC Storymakers

Hosted by entertainment industry veterans Peter Bart and Peter Guber, "AMC Storymakers" features an intimate gathering of A-list actors in a roundtable discussion about current entertainment headlines.

AMC News

Hosted by Jacob Soboroff, "AMC News" covers entertainment news, including film premieres, major film festivals and industry events.