BET

Network profile

BRAND MISSION

BET is dedicated to empowering its audience with the tools they need to improve their lives and those of their families—while entertaining them with the freshest content.

TARGET DEMOGRAPHIC

African-Americans ages 18 to 34

DISTRIBUTION

More than 98 million homes in the U.S., Canada, the Caribbean, the U.K. and sub-Saharan Africa

LOCATION

Headquarters in Washington, D.C., with additional offices in Chicago, Los Angeles and New York

360║ opportunities

BET Networks offers our marketing partners contextually relevant, high-impact cross-platform solutions that are woven seamlessly into our properties, including:

  • BET
  • BET.com
  • BET Mobile
  • BET International
  • BET Home Entertainment

Contact

Louis Carr
President-Broadcast Media Sales
312-819-8615
louis.carr@bet.net


Raymond Goulbourne
Exec VP-Broadcast Media Sales
212-205-3099
raymond.goulbourne@bet.net


Alvin Bowles
Senior VP-Integrated Marketing
212-205-3104
alvin.bowles@bet.net

As the no. 1 cable network among black households,1 BET is dedicated to maintaining its leadership position on all platforms where consumers seek African-American content, communities and experiences. BET reaches more than 98 million households and can be seen in the U.S., Canada, the Caribbean, the U.K. and Africa. BET.com is a leading online entertainment destination for African-Americans. BET Mobile delivers music, gaming and video content on wireless devices across virtually all service providers. In addition, BET International delivers BET content to consumers around the world. Through a partnership with Paramount Home Entertainment, BET Home Entertainment distributes BET original television programming, made-for-DVD titles and acquired content on a worldwide basis. Through its offerings on-air, online and in the communities it serves, BET is committed to providing its audience with content relevant to their lives now and how they envision their lives can be.

BET's compelling programming, the digital dominance of BET.com and BET Mobile, and its key international growth in the U.K. and Africa are just a few reasons why BET is the most effective, reliable solution for advertisers that seek to reach and engage the coveted African-American audience and consumers of black culture across multiple formats every day. BET offers a variety of media opportunities through its sales and integrated marketing divisions, with both traditional spots and customized creative executions that weave partner brands seamlessly into programming. BET is a part of BET Networks, a division of Viacom (NYSE: VIA and VIA.B).

HIGHLIGHTS


ORIGINAL SERIES

Sunday Best

Season 1 gave viewers gospel sensation Crystal Aikin. Right from the gate, season 2 smashed ratings records in its new time slot. Proving to be a franchise player, "Sunday Best" promises to sweep the nation with another big win for a third season as BET searches for the next great gospel star.

Brothers to Brutha

"Brothers to Brutha" was BET's No. 1 new series in 2008.2 Season 1 of this heart-wrenching family reality smash asked the question: Can their music heal their past? Now that the album is complete, season 2 shows us the impact fame and acclaim have on the brothers ... and the group.

106 & Park

The network's flagship music program is also the No. 1 music variety show on cable television.3 "106 & Park" continues to count down the top 10 video hits as the biggest celebrities hit the couch and the stage with hosts Terrence and Rocsi. From its eye-catching new set to interactive new segments and the liveliest audience ever, "106 & Park" wins by a landslide.

SPECIALS

BET Awards

The "BET Awards" is the most-watched awards program for African-American viewers in cable history.4 This year's show will continue the franchise tradition of jaw-dropping onstage collaborations and moving tributes for lifetime and humanitarian achievement.

The BET Honors

"The BET Honors" is what extraordinary looks like: Stellar African-American entrepreneurs, corporate citizens, educators, public servants and entertainers are lauded with moving musical tributes. Hailed by The Washington Post as an event that "favored achievement with honor over gaudy success," "The BET Honors" is the bridge between generations. In 2009, "The BET Honors" featured creative integrations with partners such as All-State, Grey Goose, Infiniti, KFC, Southwest Airlines and T-Mobile.

BET Hip Hop Awards

The "BET Hip Hop Awards" pays tribute to a culture that changed the world. With style, substance and swagger like no other, the "BET Hip Hop Awards 2008" was the No. 1 hip-hop themed telecast on television for the third consecutive year.5 In support of the 2008 show, BET secured unique marketing partnerships with Alltel Wireless, Comcast, Fox Searchlight, MySpace Music, Nike and Toyota.



Source: BET Corporate Market Research via Nielsen Media Research average audience estimates. 112/29/08-03/29/09 (Marketbreaks Live +7 day data); total U.S. black HH impressions cable network M-Su total day ranker; BET total day calculation (M-Sa 9a-4a & Su 9a-11p); all other cable nets' total programming day (M-Su 6a-6a). 212/31/07-12/28/08 (StarTrak Live Data); coverage HH Ratings for BET new original series by premiere time-slot. 312/29/08-04/15/09 (NPower Live Data); total U.S. HH impressions M-Su cable programs comparing "106 & Park" to programs within the "music variety" program type. 4January 1996-03/29/09 (Marketbreaks Live +7 day data); Total U.S. black HH impressions M-Su cable program trackage ranker. 512/26/05-12/28/08 (NPower Live Data); total U.S. HH telecast ratings ranker report. Further qualifications upon request.