CNBC

Network profile1

  • The recognized world leader in business news
  • CNBC programming is produced at CNBC World Headquarters in Englewood Cliffs, N.J., and includes reports from news bureaus worldwide.
  • Viewers have $2 million average net worth with an average $1.4 million in household investable assets.
  • 69 percent say they pay more attention when they watch CNBC vs. other networks.
  • 69 percent say CNBC is a trustworthy environment for advertising.
  • 66 percent say CNBC advertisers are leaders in their fields.
  • 64 percent watch CNBC for the ticker.
  • 54 percent watch CNBC business programs several times in a single day.

360║ opportunities

CNBC gives clients the ability to showcase their brands across multiple media platforms.

  • On-air programming (Business Day and prime time)
  • Real-time news ticker
  • CNBC.com
  • High-profile events
  • Podcasts
  • SMS messaging
  • Print and outdoor
  • Satellite radio

Contact

Robert Foothorap
VP, CNBC Global Sales Leader
212-664-5162
Robert.foothorap@nbcuni.com

Recognized as the worldwide leader in business news, CNBC reaches more than 300 million households worldwide and is regarded as the primary source for business and financial news by C-level executives, international business leaders and powerful decision makers.1 Unrivaled in business and financial programming, the network is at the forefront of the economy, empowering viewers with real-time financial market coverage and business information throughout the business day and with original, award-winning programming throughout prime time.

In addition to CNBC's global reach on-air, CNBC.com serves as the global online extension of CNBC, designed to provide users with the critical information they need to stay ahead. This information includes real-time, in-depth, global financial market data and analysis, breaking news reports, industry-specific blogs, special reports and video interviews of powerful business leaders and influencers.

CNBC has never been more relevant, and its momentum continues across all the network's platforms. In 2008, Business Day was up 30 percent in total viewers over 20072; prime time was up 16 percent in total viewers over 20072; and CNBC.com page views were up 289 percent from 2007.3

ENGAGE

Through cutting-edge, relevant editorial and innovative, custom-based solutions across all platforms, CNBC presents marketers with unparalleled opportunities to engage with a diverse and empowered audience around the world. CNBC works with clients to develop customized solutions that align with their marketing message.

HIGHLIGHTS


NOTABLE PROGRAMMING

Squawk Box

The ultimate "pre-market" morning news and talk program, where the biggest names in business news and politics bring their most important stories.

Power Lunch

Bill Griffith and Sue Herera take viewers through the heart of the business day with intelligent, lively debate on the day's biggest stories, whether they originate on Wall Street or Capitol Hill.

Closing Bell

Anything can happen between the bells of the trading day. But what happens during the last hour could be what matters most. CNBC's Maria Bartiromo guides viewers through the most important hour of the trading day.

Mad Money

Takes viewers inside the mind of Wall Street's most respected and successful money managers. Jim Cramer is the personal guide through the confusing jungle of investing, navigating through both opportunities and pitfalls with one goal in mind: to make viewers money.

CNBC Originals

"CNBC Originals" features exclusive, revealing and award-winning prime-time documentaries that provide unprecedented access to the biggest stories in business.


Source: 1Mendelsohn Media Research. CNBC's Business Day Viewer Study, September 2008. 2Nielsen, NHI Calendar 01/01/2006-12/30/2007 vs. 12/31/2007-12/28/2008. 3 Omniture 2008, bot-adjusted.