Discovery en Español

Network profile

  • Fully distributed Hispanic network (4 million Hispanic households) across digital tiers marketed to Hispanics on cable and satellite nationwide.
  • Programming includes the best of Discovery Networks in Spanish channel by seven distinct programming genres.
  • Fully reportable by Nielsen Hispanic (NHIH) to track performance, CPM pricing and deliver audience guarantees.
  • Viewers: Spanish-dominant and bilingual Hispanics; 68 percent are age 18 to 49, and 60 percent are male.


Source: NHIH/NTIH Jan.-Dec. 2008

Contact

Victor Parada
VP-Ad Sales
Discovery Networks Latin America/U.S. Hispanic
786-273-4694
victor_parada@discovery.com

Discovery en Español is the network that delivers the finest programming available from Discovery Communications, the world's pre-eminent non-fiction media company, and makes it available to U.S. Hispanic viewers. It creates an engaging Spanish-language experience by combining the company's strongest programming offerings into a rich and powerful content lineup. It features Discovery Channel's blockbuster hits such as "Deadliest Catch" and "Man vs.Wild," as well as hits from its sibling networks such as Animal Planet, Investigation Discovery, TLC and Military Channel. Furthermore, Discovery en Español adds its own original content to provide a unique and rich "Discovery Experience," strategically arranged into seven distinct programming genres to target specific demographic groups.

The mission of Discovery en Español is to deliver to its advertisers the best content-driven opportunities in Spanish-language TV. In its brief three-year history, Discovery en Español has proven successful in its mission by providing numerous advertisers exclusive environments to deliver their message in compelling ways.

Furthermore, advertiser investments have been highly efficient due to Discovery en Español's soaring ratings. It has posted more growth than any other Spanish-language broadcast and cable network among adults 18 to 49 for two consecutive years and ranked last year as the No. 2 Hispanic cable network among the coveted adult 18-to-49 category.1

For the 2009-10 upfront and beyond, Discovery en Español is poised to offer outstanding value at a time when advertisers need greater ROI. The new programming lineup and ratings success are a powerful and winning combination for advertisers.



Source: 1NTHI/NHHI, NTIH/NHIH (M-Su 9a-12a), Live+SD, 2007 and 2008, Jan.-Dec.

HIGHLIGHTS


INGENUITY:

En Cámara Lenta ("TimeWarp")
Mundo Futuro ("NextWorld")
Ingeniería De Lo Cotidiano ("Some Assembly Required")

ADRENALINE:

A Prueba De Todo ("Man vs.Wild")
Desafío Alaska ("Alaska Experiment")
Pesca Mortal ("Deadliest Catch")

REAL-LIFE DRAMA:

Grandes Robos ("Mega Heist")
Ovnis En La Tierra ("UFOs Over Earth")
Infiltrados ("Undercover: Living a Lie")

WILD DISCOVERY:

Naturaleza Imponente ("Nature"s Most Amazing Events")
Semana Del Tiburan ("SharkWeek")
Iditarod ("Toughest Race on Earth: Iditarod")

LIVING:

Anthony Bourdain: Sin Reservas ("Anthony Bourdain: No Reservations")
A La Deriva Con Cash Peters ("StrandedWith Cash Peters")
¡No Te Lo Pongas! ("What Not toWear")

OUR WORLD:

Misterios De La Biblia ("Biblical Mysteries Explained")
La Tumba Secreta ("Cleopatra & Anthony")
Rusia Salvaje ("Wild Russia")

GREEN:

Egipto: Imperio Calcinado ("Why Ancient Egypt Fell")
¿Que Pasa Con Las Cosas? ("Stuff Happens")
Hogares Ecolgicos ("World"s Greenest Homes")