Basic Cable Thrives on Cutting-Edge Series
Cable TV is in the middle of an original programming explosion, producing more hours than ever. Basic networks now offer new dramas, comedies, reality series and docudramas all year round—and the trend shows no signs of stopping.
Success Spurs New Strategies
The maturing cable industry, built on a strong foundation of focused channels, is reaping the benefits of networks broadening their appeal. Even niche channels focused on one subject are finding ways to move beyond their traditional target.