Cable Guide 2010 | Advertising Age

CABLE'S NEW BOOM

2010 Coming on Strong

After a soft 2009, cable networks are seeing a big uptick in spending going into the upfront market. Add to that an explosion of original programming and an expansion of channels’ branding, and the outlook is bright

FEASTING ON NEW ORIGINALS

Basic Cable Thrives on Cutting-Edge Series

Cable TV is in the middle of an original programming explosion, producing more hours than ever. Basic networks now offer new dramas, comedies, reality series and docudramas all year round—and the trend shows no signs of stopping.

WORKING OUT ONLINE OPPS

Networks Explore New Revenue Streams

Slowly but surely cable networks are starting to offer their programming online. The question is how to best monetize this potential revenue stream without cannibalizing their TV numbers.

SOCIAL MEDIA & CABLE: 2G2BT

Networks Find New BFF: The Viewer

Is social media to good to be true? Cable networks don't think so--they're busy building their fan bases and creating new strategies to keep viewers involved.

DRIVING SPORTS TO NEW LEVELS

Avid Fans Fuel Cable Feeding Frenzy

Despite the economy, fans’ passion for their favorite athletic activities is driving a boom for sports networks, which are scrambling to give their viewers what they want on TV and online 24/7.

EXPANDING THE BRAND

Success Spurs New Strategies

The maturing cable industry, built on a strong foundation of focused channels, is reaping the benefits of networks broadening their appeal. Even niche channels focused on one subject are finding ways to move beyond their traditional target.