A&E

Network Profile

  • First quarter 2010 was A&E's most-watched quarter ever among adults 18 to 34, 18 to 49 and 25 to 54.4
  • In first quarter 2010, A&E was a Top 5 network among adults 18 to 49 and 25 to 54.5
  • A&E has more original programming (more than 50 percent) during prime time than other premium cable entertainment networks.6
  • March 2010 was the best March on record for aetv.com, averaging 8.2 million video views (up 102 percent vs. March '09).7

Integrated Media Opportunities

A&E viewers' thirst for deeper experiences has driven more original cross-platform content, providing more convergent opportunities for its advertising partners. aetv.com's extended scenes, follow-up video features, full episodes, games, mobile extensions and video on demand keep viewers immersed in the A&E experience.

  • www.aetv.com show sites
  • Custom-developed Web features and video
  • Video on demand in 96 percent of U.S. VOD households
  • A&E mobile experiences, extensions, video and apps

Contact

Peter Olsen
Senior VP-Advertising Sales

A&E is television you can't turn away from, the premiere destination for unscripted programs that are dramatic and scripted dramas that are authentic. In a crowded landscape, A&E stands out by delivering viewers a diverse mix of high-quality entertainment, from original scripted series, to signature nonfiction franchises to the most successful justice shows on cable. With six consecutive years of growth,1 A&E garnered the best annual audience delivery in network history in 2009,2 and in the first quarter, ranked in the Top 5 among adults 25 to 54 for the fourth year in a row.3

A&E's new original drama series, a character-driven police procedural called "The Glades," premieres this summer. Matt Passmore stars as Jim Longworth, an attractive, brilliant, yet hard-to-get-along-with homicide detective from Chicago who relocates to a sleepy small resort town in Florida, where life is not as beautiful as it may seem. With a slate of new projects in development, expect more original drama in 2011 and beyond.

A&E's nonfiction slate continues to dominate with new and returning series that focus on the passions and lives of real people, approached from several thematic perspectives, including celebrity real life, big characters on the job, working class comedy, paranormal, justice and hope and redemption. Twelve returning franchise hits—including the 2009 Emmy Award winner for outstanding reality program "Intervention," "Gene Simmons Family Jewels" and "The First 48"—continue to grow loyal fan bases season over season. This fall, A&E launches the new unscripted series "Strange Days With Bob Saget," the untitled David Hasselhoff project, "The Peacemaker," "Heavy," "Growing Up Twisted" and "Teach: Tony Danza" with more projects in development, covering the breadth of the real-life spectrum.



Highlights


NEW ORIGINAL DRAMA

The Glades: "The Glades" stars Matt Passmore as Jim Longworth, an attractive, brilliant, yet hard-to-get-along-with homicide detective from Chicago who relocates to a sleepy small resort town in the middle of Florida, where the sunshine and golf are plentiful and crime is seemingly at a minimum. Yet life in the Glades is not as beautiful as it may seem.

RETURNING NONFICTION FRANCHISES

Billy the Exterminator, Criss Angel Mindfreak, Dog the Bounty Hunter, The First 48, Gene Simmons Family Jewels, Hoarders, Intervention, Manhunters, Obsessed, Parking Wars, Paranormal State, Psychic Kids

NEW UNSCRIPTED SERIES

Strange Days With Bob Saget: Bob Saget takes us along as he travels and immerses himself in an unusual, often humorous way in various subcultures, practices and occupations. Viewers will get an understanding of what makes individuals tick in these alternative lifestyles and daring situations.

Untitled David Hasselhoff project: A behind-the-scenes look into the life of "The Hoff" as a single dad raising two teenage daughters on his own. His girls are ready and eager to enter "the biz," and David is ready to open some doors to get them started.

Heavy (working title): This new series follows the journey of dangerously overweight patients as they transform their lives through a special program that helps them overcome behavioral problems and food addictions to achieve a true life change.

The Peacemaker: "The Peacemaker" will provide a never-seen look at gang life through the eyes of Malik Spellman, a man whose mission is to stop gang violence. Viewers meet Malik as he's called in to help, get some background on the conflict then join him for tense but hopeful moments of mediation.

ACQUIRED DRAMAS

Criminal Minds, CSI: Miami, The Sopranos



Source: 1Nielsen Co./Star Trak. Live+SD. Prime: M-Su 8 p.m.-11 p.m. 2A25-54 (000). Calendar year 2003 thru 2009; all data based on L+SD (000) except data prior to 12/26/05 which is live (000). 3A25-54 (000) rank among ad-supported cable nets (that run programming in 50%+ hours of prime) in 1Q07 (1/1/07-4/1/07), 1Q08 (12/31/07-3/30/08), 1Q09 (12/29/08-3/29/09) and 1Q10 (12/28/09-3/28/10). 4A18-34, 18-49 and 25-54 (000). All quarterly averages, 1Q94 to 1Q10 (12/27/93-3/28/10). 5A18-49 and A25-54 (000) rank among ad-supported cable nets (that run programming in 50%+ hours of prime) in 1Q10 (12/28/09-3/28/10). 6%Original vs. acquired programs (% of total prime-time duration). 2Q09-1Q10 (03/30/09-03/28/10). A&E % original programs vs. FX, TBS,TNT and USA. 7Brightcove, March '10, video views (000).