Fuse

Network Profile

  • Available in more than 67.6 million television homes and across multiple platforms1
  • One of the strongest concentrations of people 12 to 34 and 18 to 34 in television2
  • Web site www.fuse.tv averages more than 700,000 unique visitors per month3
  • 30.5 million video-on-demand homes and growing4
  • 600,000 New York outdoor façade impressions per day4

Integrated Media Opportunities

Using its objective-driven marketing strategies, Fuse creates innovative and credible multiplatform solutions that connect your brand to a powerful audience and influential artists.

  • Access to big audiences offers large-scale opportunities for mass reach.
  • For impactful integrations with short time lines, turnkey solutions provide instant access to fans.
  • National exposure on a local level can be achieved by activating the Fuse Festival Fan Base.
  • Unlimited ideas weave brand messaging and sensibility to Fuse's programming and talent.

Contact

David Clark
Exec VP-Advertising Sales, MSG Media
212-465-6644
david.clark@thegarden.com

Jason Miller
Senior VP-National Advertising Sales, Fuse
646-273-3702
jmiller@fuse.tv

Fuse, Madison Square Garden's national music television network, specializes in customized linear, digital and mobile solutions that align passionate music fans with brands by deepening the connection to their favorite artists.

Spanning all genres of music, including alternative, hip-hop, pop and rock, Fuse connects the 18-to-34-year-old audience—who are more passionate, more engaged and consuming more music than ever—with their favorite artists through live events and festivals, original series, documentaries and specials.

Fuse also provides artists, labels and band management with an invaluable platform to reach their fans.Whether it's an intimate setting, large arena or outdoor festival, fans can engage in the Fuse music experience on cable and online, with behind-the-scenes coverage. As part of MSG Media, Fuse has unprecedented access to performances at world renowned music venues, including New York's Beacon Theatre, the Chicago Theatre, Madison Square Garden, Radio City Music Hall,Theater at Madison Square Garden and the Wang Theatre in Boston. In addition to in-venue access, Fuse has partnerships with the Rock and Roll Hall of Fame and music festivals such as Bonnaroo Music & Arts Festival, Lollapalooza, Voodoo Experience and Warped Tour, providing a 360° destination for advertisers to connect with music lovers.

Fuse has unparalleled power to offer advertisers access to today's hottest artists and the network's influential and ever-growing fan base. Through compelling and dynamic music programming, Fuse can energize your brand with the excitement of music—creating innovative and credible multiplatform solutions that drive results.



HIGHLIGHTS

CONCERT SPECIALS

Fuse Presents: This concert series features performances by today's biggest artists such as Dave Matthews Band, JAY-Z, Kanye West and John Mayer from such prominent MSG venues as New York's Beacon Theatre, the Chicago Theatre, Madison Square Garden, Radio City Music Hall, Theater at Madison Square Garden and the Wang Theatre in Boston.

FESTIVALS AND LIVE EVENTS

Rock and Roll Hall of Fame Induction Ceremony: The live telecast of the 2010 ceremony featured the induction of ABBA, Genesis, The Hollies, Jimmy Cliff and the Stooges into the Hall of Fame.

Bonnaroo Music & Arts Festival: Coverage and concert specials from Manchester, Tenn., with such headliners for 2010 as the Dave Matthews Band, JAY-Z and Kings of Leon.

Lollapalooza: As this event invades Chicago's Grant Park again in summer 2010, Fuse puts viewers front and center with the latest news, interviews and performance highlights. Headliners include Lady Gaga, Green Day and Soundgarden.

Voodoo Experience: Fuse offers news, interviews and performance highlights from the three-day New Orleans music, art and culture festival that hosts more than 100 diverse music artists and their fans.

Warped Tour: Interviews, highlights and support programming fill every Warped Wednesday throughout the summer.

STUDIO SHOWS

Fuse Top 20 Countdown: Hosted by Allison and Juliya, this series offers a weekly dose of interviews with musicians and celebrities making the headlines and the hottest videos of the week.

Hip Hop Shop: Hosted by Touré, "Hip Hop Shop" presents a weekly jolt from the world of hip-hop, with news, interviews and celebrity guests.

On The Record with Fuse: Hosted by Touré, this one-on-one interview series with today's top artists provides revealing in-depth conversations with the biggest names in music.

The Daily Noise: Hosted by Bill Werde, Billboard's editorial director, these daily news segments provide a glance at the world of music—from music headlines and album releases to Billboard chart news.



Sources: 1Nielsen Media Research, Fuse HH universe estimate for April 2010. 2Nielsen Media Research, 2009 (12/29/08–12/27/09), Fuse P12 34% comp (P2+) and VPVHs in total day vs. ad-supported cable nets; live+SD. 3Omniture, July-December 2009 monthly average. 4Fuse internal estimate.