FX

Network Profile

  • Top-tier cable network: Top 5 among adults 18 to 49 in prime3
  • Desirable median age: 37, younger than almost all other measured adult cable networks4
  • Highly affluent audience: FX Originals outperform U.S. population and established upscale networks in homes with incomes greater than $125,0005
  • Innovative brand enhancement: Partnerships deliver engaged, attentive audiences6

Integrated Media Opportunities

  • 360 partnership marketing with complementary, cross-platform activation including cable, online, off-net, on-site extensions
  • Custom-produced co-branded content within FX blockbuster movies and Original series
  • Product integration into award-winning, critically acclaimed FX Original series
  • Social media (Facebook, Twitter), VOD, fxnetworks.com and fxhasthemovies.com

Contact

Michael Brochstein
Senior VP-Advertising Sales
212-822-7057
michael.brochstein@fxnetworks.com

FX dominates in movies, Original series and integrated marketing. This Top 5 network strengthened its competitive position again, advancing to No. 3 in reach and No. 5 in impressions in its adults 18 to 49 core and adults 18 to 34. The only network in its set to post both five-year and year-over-year gains in adults 18 to 34, FX is a true youth-centric destination.1

FX Originals define the network's brand, drawing new viewers with its trademark mix of bold vision and exceptional quality. Upping its commitment to appointment television, FX is launching more new Originals than ever this season: "Lights Out," "Justified," "Louie" and "Terriers." This slate offers FX advertising partners new opportunities by extending the core FX identity into new realms, appealing to a wider variety of advertiser tastes. The recent purchase of "Two and a Half Men" also grows the network's broad appeal.

FX remains cable's motion picture destination, acquiring the biggest and best movies, often in preemptive buys: FX has spent more than $600 million on theatricals released in 2008 and 2009, with 11 of the Top 20 titles locked up including "Avatar." Movies on FX span every genre and deliver a more effective adults 18 to 49 reach than movies on TBS, TNT and USA.2

FX's programming pays big dividends to its advertising partners through its integrated and emerging media initiatives. FX offers unparalleled branding and product immersion in its movie lineup within DVD on TV, Tech ConneXion and FX Fashion Alerts. Sponsorship of "The Studio Lot" offers premium association with the magic of filmmaking. FX's success with targeted, customized integrations is drawing new advertisers like Cheerios, Hershey, Lowe's, Svedka and Yellowbook to a network that continues to move straight up.



HIGHLIGHTS

ORIGINAL SERIES

Sons of Anarchy: The No. 1 series with adults 18 to 49 on basic cable.7

Justified: Its premiere was No. 1 among all cable programs in adults 18 to 49, drawing 4.1 million viewers; FX's highest-rated series debut since "The Shield"; a critical sensation.8

It's Always Sunny in Philadelphia: Mega-hit comedy about the most freedom-loving bar in America (season six Sept 2010).

The League: Members of a fantasy football league compete on all fronts.

Archer: Outrageous animated comedy about spies and double agents.

Louie: Award-winning comic Louis C.K. headlines a comedy about his life as a divorced father raising two young daughters in New York.

Terriers: Comic drama about two PIs who dig their way out of big crimes. Created by Ted Griffin, screenwriter of "Ocean's Eleven," and executive produced by Shawn Ryan, creator of "The Shield."

Lights Out: Gritty look at a pro boxer taking the hits but holding his life together (premieres first quarter 2011).

MOTION PICTURES

FX pushes its profile even higher with the biggest roster of hit movies to date, offering a broad spectrum of entertainment genres to reach the largest possible audience in households, adults 18 to 49 and adults 18 to 34. Upcoming titles include "Avatar," the highest-grossing movie of all time; franchise blockbusters "Transformers 2," the "Twilight" series, "Spider-Man 3," "Live Free or Die Hard," "Fantastic Four: Rise of the Silver Surfer" and "Hellboy II: The Golden Army"; family hits "Ice Age 3," "Night at the Museum 2," "How to Train Your Dragon," "Madagascar 2," "Madagascar 3," "Monsters vs. Aliens," "Kung Fu Panda," "Kung Fu Panda 2," "Tooth Fairy," "Shrek 4" and "Megamind"; Oscar pedigrees "Slumdog Millionaire," "The Hurt Locker," "District 9," "There Will Be Blood," "Changeling," "The Wrestler" and "The Curious Case of Benjamin Button"; upcoming releases "The A-Team," "Captain America," "Thor" and "The Avengers"; and dozens of hit films such as "The Taking of Pelham 1 2 3," "2012," "Iron Man," "Iron Man 2," "The Soloist," "Tropic Thunder," "27 Dresses," "Taken," "21," "Vantage Point," "Marley & Me," "Wanted," "Eagle Eye," "Beowulf," "Superbad," "Bride Wars," "Baby Mama," "Hancock," "Step Brothers," "Pineapple Express," "Jumper," "Cloverfield," "What Happens in Vegas," "The Incredible Hulk," "You Don't Mess With the Zohan" and more.



Source: 1Impressions: NMR/Explorer. Live data. M-Su 8 p.m.-11 p.m. CY 2005 (12/27/04-12/25/05) & CY 2009 (12/29/08-12/27/09); Reach (000): NMR/Npower/R&F Report. Live data. M-Su 8 p.m.-11 p.m. CY 2009. Quarterly Average. 6 min qualifier; A18-34. Competitive Set: CMDY,MTV, SPIKE, TBS,VH1. Rankings based on all cable networks. 2NMR Npower R&F Report, CY 2009 (live data) quarterly avg. M-Su 8 p.m.-11 p.m., 6 min. qualifier. Filtered by "Feature Film" program type. 3NMR ACM+3 Day 000s, CY 2009. M-Su 8 p.m.-11 p.m. Rank based on 000s. 4NMR NPower Ratings Report, CY 2009. M-Su 8 p.m.-11 p.m. 5NMR NPower Ratings Report, CY 2009. M-Su 8 p.m.-11 p.m. Program live. Rank based on 000s. 6IAG program enhancement, recall and opinion metrics. Clarification available upon request. 7NMR, ACM+3. Sons of Anarchy=09/08/09-12/01/09, Tu 10 p.m.- 11 p.m. vs. M-Su 8 p.m.-11 p.m. program name averages. 8NTI Live+Same Day Coverage Area Time Period Rating/000s as dated. Ranked among 76 basic cable nets.