GSN

Network Profile

  • Multimedia competitive entertainment company
  • 75 million cable, satellite and telco households (2010)3
  • GSN Games Network attracts 20.6 million unique users per month.6

Integrated Media Opportunities

GSN offers "Oodles of Opportunity":
GSN and the GSN Games Network provide advertisers with cross-platform integrated partnerships via:

  • In-game integration
  • Partnership programming via branded entertainment
  • Brand integration in original show franchises
  • Product placement in live programs
  • Unique tent-pole sponsorship opportunities

Contact

John Zaccario
Senior VP-Advertising Sales
646-557-2975
jzaccario@gsn.com

GSN offers its audience and advertisers "The Winning Effect"—that potent combination of upbeat programming and positive emotional connection that makes people feel like winners.

In these economic times, GSN and the GSN Games Network give consumers the aspiration, the inspiration and the motivation to watch and to play. Unlike any other networks, GSN also gives them the chance to win. Real people such as Ed from Alabama and Rosemarie from Chicago, whose recent "Bingo Blitz" winnings were significant and life-changing.

Moments such as these create a unique emotional connection between GSN and its audience that is powerful and a benefit to advertisers.

GSN viewers are truly loyal to the network—95 percent of GSN viewers watch at least weekly1—and the network has seen double-digit audience growth in key dayparts and demos in 2009.2 In that same year, GSN's distribution climbed from 68.8 million homes to 72 million homes, with projected growth to 75 million homes by the end of 2010.3

GSN's audience has an openness to advertising that is unique and growing. According to research done for GSN by Frank N. Magid Associates, Inc., 53 percent (+19 percent) think it's perfectly fine for brands to sponsor game shows and to be mentioned prominently during them, while 42 percent (+52 percent) are less likely to channel surf during commercial breaks on game shows than other types of shows.4

In short, advertising just flat out works better on GSN. The positive emotional connection between GSN and its audience leads to 56 percent higher levels of purchase intent.5 That's what we call "The Winning Effect!"



HIGHLIGHTS

Baggage, a dating game show hosted by Jerry Springer, brings together three contestants and one "dater" to reveal what people will put up with in order to find love. Everyone brings baggage into a relationship—but only on "Baggage" do they bring it all to the very first date.

Bingo Blitz, a cross-platform game, invites players to log on to GSN.com every weekday to pick three sets of bingo cards and to tune into GSN every weeknight to discover if they've won.

Catch 21 combines pop culture trivia with the excitement of classic blackjack as contestants compete to win playing cards, trying to build the hand that comes closest to 21.

GSN Live offers three hours of daily live programming, giving at-home and online audiences daily opportunities to play games and win spectacular prizes. This advertiser-friendly experience organically incorporates brands into customized content.

High Stakes Poker, the premiere cash game on television, features a minimum cash buy-in of $200,000 and a lineup of renowned poker champions, cash game specialists and promising up-and-comers.

Instant Recall, a test of players' patience and memory, captures unsuspecting participants on hidden camera in unbelievable situations. Host Wink Martindale then quizzes them on their memory of the experience for cash and prizes.

The Newlywed Game, hosted by Carnie Wilson, is GSN's modern remix of the classic series. Three newly married couples of wide-ranging backgrounds face off as they answer questions about their relationships—from the first time they met to the details of their love lives.

HIGH-PROFILE ACQUISITIONS

Deal or No Deal, Who Wants to Be a Millionaire, 1 vs. 100



Sources: 12010 Frank N. Magid Associates, Inc. 2Nielsen Media Research, '09-'10 vs. '08-'09 STD. 3GSN internal projections for CY 2010. 4Frank N.Magid Associates, Inc. 2010 vs. 2008. 5Nielsen Cross-Platform Marketing Program Effectiveness Study 2010. "Audience" collectively refers to telecast viewers and digital visitors. 6comScore Media Metrix, February '10 Key Measures Report.