HISTORY

Network Profile

  • First quarter 2010 ranked as the best quarter ever for HISTORY among all key demos.2
  • HISTORY ranked No. 3 in first quarter 2010 with M25-54, its best competitive quarterly rank across all key demos.4
  • "Pawn Stars" and "American Pickers" propelled HISTORY to the No. 1 cable network on Monday nights in the first quarter with A25-54 and M25-54.6
  • Among all male-targeted cable networks (60% percent-plus M18+), HISTORY has the second-highest reach among M18+ in first quarter 2010.7

Integrated Media Opportunities

HISTORY offers advertisers extended reach across all platforms, while engaging viewers with advertisers' products in the same trusted environment it provides on-air. Leveraging award-winning programming and producers, HISTORY offers its partners:

  • In-program integration
  • Branded entertainment and original productions
  • Custom-developed Web features and video
  • HISTORY SD and HD VOD in 96 percent of U.S. households
  • HISTORY mobile extensions, video, apps and SMS applications
  • Education outreach, events and consumer-products extensions

Contact

Amy Baker
Senior VP-Sales
212-210-9096

HISTORY delivers. Last year HISTORY said it would end 2009 as a top 10 network in the key adult 25-to-54 demo—and the network did.1 Now in 2010, HISTORY raised the bar by landing in the top 10 among adults 25 to 54 and adults 18 to 49.2 HISTORY did this by retaining its core audience and bringing in new, younger viewers.The strategy is simple: HISTORY provides a diverse portfolio of quality series and specials, programming that looks at history through a contemporary lens, which in turn compels viewers to keep coming back. HISTORY has solidified a trust that now allows it to push the boundaries of how people view history the genre and HISTORY the network.

Thanks to three years of steady growth,3 HISTORY is now the ninth-largest cable network,1 and its median age is four years younger than three years ago.5 Already a leader in attracting hard-to-reach male viewers, HISTORY's ambitious 2010-11 programming slate builds on that. New series include "The Kennedys," the network's first scripted miniseries, focusing on America's most fascinating family; "Top Shot," a competition to find the ultimate marksman; "Chasing Mummies," which shadows a legendary archeologist; and "Only in America With Larry the Cable Guy," an informative new approach to history that will be as memorable as it is quirky. New specials offer a fresh look at the Civil War on the 150th anniversary of its beginning and a glimpse inside "The President's Book of Secrets."

Viewer favorites "American Pickers," "Ax Men," "Ice Road Truckers" and "Pawn Stars" all return with new seasons. And the launch of History.com allows viewers to dive deeper into topics they crave. All this cements HISTORY's status as the network where "history is made every day."



HIGHLIGHTS

RETURNING SERIES

"American Pickers," "Ax Men," "Ice Road Truckers," "Modern Marvels," "Pawn Stars," "The Universe"

NEW SERIES

Top Shot
From Annie Oakley to William Tell—history is filled with legendary tales of amazing marksmanship. HISTORY is tapping into these inspiring feats of sharpshooting for its first-ever competition series where one contestant will earn the $100,000 prize and be named "Top Shot."

Chasing Mummies
Follow Dr. Zahi Hawass on a revealing, amusing, exasperating archaeological adventure through Egypt like you've never seen before.

SPECIALS

Reagan
Americans know President Reagan's politics, policies, and oratorical prowess. But in 2011, the year of his 100th birthday, the totality of the man is still eclipsed by the myth. "Reagan" is the epic story of this unforgettable man who, against all odds, rose to the pinnacle of power.

History of the World in Two Hours
From the formation of the Earth and the emergence of life, to the advance of man and the growth of civilization, this CGI-driven special provides a rapid-fire view of 14 billion years of history.

MINISERIES

The Kennedys
One of the world's most iconic families inspires HISTORY's first scripted drama, "The Kennedys," which will star Oscar-nominated, Emmy Award-winning actors Greg Kinnear as John F. Kennedy and Tom Wilkinson as Joe Kennedy Sr. This miniseries, one of the most ambitious the network has undertaken, chronicles society and class, scandal and tragedy, public greatness and private frailty during one of the most momentous decades in history.



Source: Nielsen Co.; Star Trak time period live+SD. M-Su 8 p.m.11 p.m. 1A2554 (000) 12/29/0812/27/09. 2A2554, A1849, A1834, M2554, M1849, M1834 (000) vs. all quarters back to 2Q96. 3A2554 (000) 2007 vs. 2006, 2008 vs. 2007, 2009 vs. 2008. 41Q10, all quarters back to 2Q96 among all ad-supported cable networks A2554, A1849, A1834, M2554, M1849, M1834 (000). 5Median age based on P2+, 12/28/093/21/10 vs. 12/26/0512/31/06. 6A2554 and M2554 (000) M 9 p.m.11 p.m. vs. all ad-supported cable networks excluding any network with sports programming. 7NPower 1Q10 M18+ reach (%) among all ad-supported cable nets with 60%+ M18+ in 1Q10.