Lifetime Networks

Network Profile

  • Lifetime was the highest-rated women's network in all basic cable in total day in 2009 across key demographics.
  • Lifetime was the No. 1-rated and most-watched network for original movie premieres in 2009 among women 25 to 54, women 18-plus, adults 25 to 54 and adults 18-plus (based on networks with at least two original movie premieres in 2009).
  • 2009 was the most watched year in Lifetime Movie Network's history in both total day and prime time across theses demos: households, women 18 to 49, women 25 to 54, adults 18 to 34, adults 18 to 49, adults 25 to 54, people 2-plus, women 18-plus and adults 18-plus.
  • LMN finished 2009 as a top 10 basic cable network in total day in these demos: women 25 to 54 (No. 10), women 18-plus (No. 8) and adults 18-plus (No. 10). (Live+7 blended)

Integrated Media Opportunities

Lifetime Networks is proud to offer an array of custom and compelling media and marketing partnerships, including advocacy, brand integrations, cause marketing, custom content, digital, gaming, HD, mobile, promotions, sponsorships, sweepstakes and video on demand. Its partnerships are grounded in consumer insights and developed to meet your brand objectives and business goals.

Contact

David DeSocio
Senior VP-Partnerships
212-424-7385
david.desocio@aetn.com

Lifetime Networks offers the highest quality contemporary, critically acclaimed and award-winning content to women 18 to 49 through multiple platforms, including Lifetime Television, Lifetime Movie Network, Lifetime Real Women and a thriving digital business.

A leading force in the entertainment industry and the most trusted network for women, Lifetime is the highest-rated women's network. Lifetime's schedule of original hit series includes "Project Runway," this year's No. 1-rated and most-watched competitive reality program on ad-supported cable among women; the fourth season of "Army Wives," the highest-rated original drama on ad-supported cable among women 18 to 49; the critical darling "Drop Dead Diva," returning for season two June 6; and films that will continue to make Lifetime the top-rated, most-watched network for original movie premieres.

On the heels of enjoying its best year ever in 2009, Lifetime Movie Network recently wrapped up its most-watched quarter in its 12-year history, during which it broke network records with "Amish Grace," the channel's highest-rated and most-watched original movie ever, and "Sins of the Mother," its top-rated and most-watched original movie premiere ever among African-Americans.

As entertainment and technology further converge, Lifetime continues to expand its brand in the digital space. Coming off a record-setting 2009, Lifetime Digital has maintained its success in 2010 with the best first quarter in its history. The company operates a host of sites for women, including its flagship myLifetime.com; the hit game destinations Roiworld.com and DressUpChallenge.com; the community site MothersClick.com; and LifetimeMoms.com, which brings a premier group of mom bloggers under the Lifetime umbrella to inspire honest, real and thought-provoking conversations by moms, for moms.



HIGHLIGHTS

Drop Dead Diva
The Academy Award-winning producers of "Chicago," Craig Zadan and Neil Meron, bring you "Drop Dead Diva," a delightfully entertaining new drama series created and executive produced by Josh Berman ("CSI").

Project Runway
Lifetime is the new home for cable's No. 1 reality competition show. Heidi Klum and Tim Gunn return for season eight, along with fan favorites Michael Kors and Nina Garcia. Watch the drama unfold as 16 hot new designers compete for a shot at their dream.

Army Wives
The No. 1 original drama on cable television with women 18 to 49 is back for season four. America has fallen in love with the five women whose lives would never have intersected if they weren't Army wives. The series has become the cornerstone of what Lifetime is all about: celebrating, entertaining and supporting America's women.

The Client List
Jennifer Love Hewitt ("Ghost Whisperer") stars in and executive produces this movie about a former Texas homecoming queen who, after she and her husband lose their jobs, finds herself in the middle of a prostitution ring after she unknowingly accepts a position at a massage parlor. Cybill Shepherd ("Cybill") portrays her outspoken mother. Inspired by a true story.

Double Wedding
Tia ("The Game" and "Sister, Sister") and Tamera Mowry ("Roommates" and "Sister, Sister") star in this movie as identical twin sisters who are looking for love and ready to settle down. But their lives become more complicated when they accidentally begin dating the same man who believes that they are one and the same person.



Sources: ICR, Nielsen Co., comScore. Subject to qualification upon request.