Network Profile

  • msnbc beat CNN in prime-time hours for the entire 2008-09 season.3
  • msnbc viewers are young, smart, decision-makers and leaders.1
  • msnbc viewers are active news viewers who adopt new trends early and share their opinions, making them the best consumer for advertisers.1
  • msnbc's prime-time one-two punch: Keith Olbermann is beating CNN by 42 percent4 and Rachel Maddow is beating CNN's Larry King.5

Integrated Media Opportunities

  • With seamless opportunities, msnbc programming drives to the online destinations through custom extensions like "Morning Joe Brewed By Starbucks" and Cisco TelePresence on "The Rachel Maddow Show," tailored for clients.
  • White House Correspondents Dinner Package: A comprehensive offering with on-cable, online and on-site exposure to DC's biggest event of the year, featuring custom segments in marquee programming.


Barry Margolis
VP-NBC News Eastern Sales

Msnbc defines news for the next generation with passionate conversation, world-class reporting and a full schedule of live news coverage, political analysis and award-winning documentary programming—24 hours a day, seven days a week. Offering advertisers simple and seamless 360 opportunities with, msnbc is the ideal platform to engage clients' needs on-air, online and beyond.

Viewership A quality audience is the best consumer. Comprised of smart, aware and informed decision-makers,1 the msnbc audience is an engaged news viewer. Ideal for advertisers, and the youngest among the cable news channels,2 this audience seeks out new trends and influences others.1

msnbc offers its audience compelling programming and smart conversation led by personalities offering various perspectives on the issues that matter most to Americans. "Morning Joe" is where agenda-setters start their days every morning from 6 a.m. to 9 a.m., making it the show The New York Times calls "unlike anything else on morning television." Throughout the day, viewers tune into msnbc for extensive news coverage of top stories, breaking news and interviews. Kicking off the prime-time lineup, "Hardball With Chris Matthews" leads into the "Countdown With Keith Olbermann" and the ratings-winning "Rachel Maddow Show," offering captivating perspectives and analysis like only they can.

Building on a momentous 2007-08 season, msnbc beat CNN in prime time3 for the entire 2008-09 season for the first time ever. With the best consumer target in cable news, new event programming and passionate personalities, msnbc is in the unique position to customize solutions for clients. Find your brand's solution on msnbc.


Countdown with Keith Olbermann
From one of the truly unique personalities on television comes a nightly news program with personality and perspective. Veteran television journalist, sportscaster, columnist, author and radio host Keith Olbermann delivers a compelling hour of news every night that is designed for the modern viewer. "Countdown With Keith Olbermann" takes a fast-paced look at the Top Five news stories of the day, from politics to pop culture and from the mainstream to the oddball.

The Rachel Maddow Show
Msnbc's newest prime-time success, the critically acclaimed "The Rachel Maddow Show" features Ms. Maddow's progressive approach as she takes on the biggest stories of the day, political and otherwise, including lively debate with guests from all sides of the issues and stories that no other shows in cable news will cover.

Hardball With Chris Matthews
Veteran journalist Chris Matthews—a former Washington bureau chief, presidential speechwriter, congressional staffer and a best-selling author—hosts a nightly hour of political analysis, fearless questioning and fiery debate. "Hardball With Chris Matthews" features interviews and debates with prominent politicians, newsmakers and leaders from Washington.

The Ed Show
Veteran talk radio personality Ed Schultz hosts "The Ed Show," which brings Ed's hard-hitting style to this msnbc show, discussing the hottest news topics of the day.

Morning Joe
"Morning Joe," hosted by Joe Scarborough and Mika Brzezinski along with Willie Geist, features interviews and dynamic discussions with top newsmakers and politicians as well as in-depth analyses of the day's biggest stories.

Source: 1Cable news viewer segmentation, Lieberman Research Worldwide, November 2008. 2Nielsen Media Research, "L+SD" viewing, M-Su 7 p.m.-2 a.m., 1Q10 to date (12/28/09-3/28/10) excludes Olympic programming. 3Galaxy Explorer (12/29/08-12/20/2009), M-F 8 p.m.-11 p.m., P25-54, Live+SD Proj(000) vs. CNN, FXNC and HLN. 4Nielsen Media Research, "L+SD" viewing, A25-54 AA(000)s, 1Q10 to date (12/28/09-3/14/10), M-F 8-9 p.m. program based. 5Nielsen Media Research, "L+SD" viewing, A25-54 AA(000)s, 1Q10 to date (12/28/09-3/14/10), M-F 9-10 p.m. program based. CNN Larry King Live top rated show 1Q10 to date (12/28/09-3/14/10), M-F 7 p.m.-10 p.m.