Network Profile

  • Viewership up 14 percent among women 18 to 49 and 13 percent among women 25 to 541
  • No. 1 in viewer loyalty2
  • No. 1 cable network among women 25 to 54 VPVH3
  • Top 5-ranked cable network among working women 18 to 49 and working women 25 to 54 VPVH3
  • SOAPnet is in 75 million homes4

Integrated Media Opportunities

  • Customized promos and sweepstakes
  • Digital sponsorships and original webisodes
  • Interstitial content with brand integrations, including the "Get the Look" series
  • Multiplatform sponsorships
  • Sponsorable programming stunts and fan events


Heidi Lobel
Senior VP
ABC Daytime and SOAPnet Sales
ABC Television Network

Gerry O'Malley
SOAPnet Sales
ABC Television Network

From daytime and prime-time dramas to reality shows and movies, SOAPnet owns the world of character-driven drama. The network features same-day episodes of popular daytime series, including "All My Children," "Days of our Lives," "General Hospital," "One Life to Live" and "The Young and the Restless"; favorite prime-time dramas "Beverly Hills 90210," "Gilmore Girls," "The O.C." and "One Tree Hill"; and original programs such as "Being Erica." Wrapped in a 24-hour environment, SOAPnet is the one destination for stories focused on real emotions and revealing truths about intriguing, yet flawed, characters.



Beverly Hills 90210
Gilmore Girls
The O.C.
One Tree Hill


All My Children
One Life to Live
General Hospital
Days of our Lives
The Young and the Restless

Sources:Nielsen Co. 1NTI, based on C3 000s growth, 9/28/093/7/10 vs. 9/29/083/8/09 (M-Su 6 a.m.6 a.m.). 2NPower, March 2010; based on average minutes viewed among W18-49 (M-Su, 7 p.m.-midnight). 3NTI, C3 VPVHs, 09/28/093/7/10 (M-Su, 7 p.m.-midnight). 4Nielsen UE estimates, April 2010.