Network Profile

  • Now available in more than 79 million homes in North America1
  • "The All-Star Race" and "The Duels at Daytona" rank No. 1 in cable during their time periods among key men demos.1
  • "NASCAR RaceDay" and "Camping World Trucks" series delivered their largest household audiences in network history for the 2009 season.1
  • SPEED viewers are more likely to pay attention to commercials, purchase products advertised on the network and have higher ad recall than the cable average.2

Integrated Media Opportunities

Facebook: www.facebook.com/speed

Twitter: twitter.com/speed


David Safran

New York

Lauren Halpern
VP-Ad Sales


Mike Neri
VP-Ad Sales


Tom Berry
VP-Ad Sales


David B. Miller
VP-Ad Sales

Bobby Akin
VP-SPEED Integrated Marketing

SPEED is the television home of NASCAR every day of the year—an auto enthusiast cable network that delivers world-class racing excitement. Whether on TV, online or mobile, SPEED delivers unparalleled access to the races, drivers, cars, bikes and lifestyles our viewers are passionate about. SPEED stands for:

  • Complete, wall-to-wall NASCAR coverage
  • Passion for all things racing
  • Obsession with cars, trucks and bikes of all types
  • Insider knowledge and access
  • Original programs a thrill-seeking, car-loving audience can relate to
  • Deep engagement with fans wherever they are—TV, online, mobile, live
  • Collaborative marketing partnerships that embrace brand integration

SPEED has dramatically enhanced its online and mobile offerings to deliver a truly integrated, multiplatform racing and auto enthusiast marketing opportunity. New developments include:

  • A redesigned home page and articles
  • Fantasy racing and statistical support
  • Enhanced standings, results and race schedules

In 2009, SPEED launched the SPEED Dream Ride, a fully integrated holiday consumer promotion event. The campaign includes Dream Ride programming marathons that run every weekend from Thanksgiving through New Year's Day, featuring exciting original programming and a national consumer sweepstakes that gives viewers the chance to win a VIP experience only SPEED can provide. SPEED delivers.


NASCAR ON SPEED (new shows)

The Race Hub: With the same SPEED style seen at the track, "The Race Hub" is set in a garage playroom where viewers hang out until SPEED heads to the track for another race. Special guests will appear nightly to talk about on- and off-the-track topics.

Sounds of NASCAR: SPEED captures conversations with drivers, crews and officials during practice or qualifying sessions as well as the intensity of the racing conversations and the behind-the-scenes activities fans never have a chance to experience otherwise.

Racing Chef: The "Racing Chef" Nicky Morse will explore local eateries and highlight the culinary expertise of race fans who take enormous pride in their campground feasts.


Barrett-Jackson: SPEED is the exclusive cable partner of the world's premiere auction for auto collectors. Four times a year SPEED produces marquee Barrett-Jackson specials.

  • January: Scottsdale, Ariz.
  • April: Palm Beach, Fla.
  • June: Orange County, California
  • October: Las Vegas

Pinks All Out: This hit grassroots drag-racing show features a competition among hundreds of drag racers and their cars from all around the country.

Intersections: Human existence is comprised of countless tiny moments that are critical to the outcome of any driving event. "Intersections" deconstructs such moments to give viewers an understanding of why certain things happen.

Dangerous Drives: This series puts viewers in the passenger seat, riding shotgun on some of the most dangerous drives in the world. From prison guards who transfer dangerous criminals to truck drivers who tackle the most dangerous mountain passes, these drivers put it on the line every day.


SPEED is the exclusive network for the most popular auto and motorcycle racing series around the globe. World-class racing series on SPEED include:
24 Hours of Le Mans, AMA Pro Motocross, AMA Pro Racing, AMA Supercross, American Le Mans Series, Formula 1, MotoGP, Rolex Grand Am

Sources: 1Nielsen Media Research. 2Simmons Multi-Media Engagement Study Spring 2009, Nielsen IAG.