Sportsman Channel

Network Profile1

  • Now in more than 25 million households; topping 30 million before year-end
  • Primary audience demographic: Men 25 to 54
  • Audience mix: 80 percent male/20 percent female; 80 percent of viewers are married
  • 69 percent of viewers have a household income greater than $75,000; 87 percent of viewers own their own home.
  • Majority of viewers watch hunting/shooting/fishing-related programming more than a third of the time they spend viewing television.

Integrated Media Opportunities

Sportsman Channel, along with parent company InterMedia Outdoors, offers clients a wide array of marketing and integration opportunities including:

  • :15 and :45 interstitial programming opportunities
  • In-show product integration
  • Prime-time branded block sponsorships
  • TV-print-digital campaigns leveraging 15 national magazines with more than 25 million readers and 20 Web sites with more than 2 million monthly unique visitors

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Graig Hale
Director of Business Development
262-432-9100 ext. 135

Eighty million Americans make hunting, shooting and fishing an integral part of their lives, and Sportsman Channel is the only network focused exclusively on fulfilling their information and entertainment needs. You may not be familiar with the lifestyle, but sportsmen make their presence felt in every corner of the country, comprising 15 percent to 30 percent of every television market in the U.S. (Simmons 2008).

Sportsman Channel understands the American sportsman audience better than anyone, engaging its viewers with visually powerful, entertaining and informative programming built around adventure, instructional how-tos, conservation management, new equipment reviews and destination "where-tos."

Sportsman Channel has grown by leaps and bounds, skyrocketing 178 percent (16 million households) over the past 18 months, reaching more than 25 million households and establishing the channel as a rapidly growing, emerging television network. Sportsman Channel is readily available across all major multichannel providers and recently celebrated the debut of Sportsman HD on Dish Network.

Sportsman Channel, combined with the assets of its parent company InterMedia Outdoors, produces hundreds of hours of original television programming, more than 13,000 pages of print editorial coverage in 15 market-leading magazines and thousands of digital online content pages—an immersive sportsman media experience like no other.

Sportsman Channel provides an unique opportunity for its advertising partners to reach a massive yet elusive audience, one that is both fiercely passionate about their lifestyle and firmly committed to the brands that help to deliver it.



Drake's Migration Nation: A dynamic new show featuring top waterfowl hunting destinations, exceptional dog work, expert advice on tactics, and tips on how to create hunting experiences that will last a lifetime.

Top returning hunting series: "Arrow Affliction," "Back Country Quest," "Bowhunter TV," "Family Traditions With Haley Heath," "Heartland Bowhunter," "Hunting University," "Maximum Archery World Tour," "Modern Rifle Adventures," "North American Whitetail," "Petersen's Hunting Adventures" and "Pig Man: The Series."


Guns & Ammo TV: The most recognized and respected media brand in the shooting category, now in its eighth season, "Guns & Ammo TV" covers the entire shooting sports category, bringing viewers exclusive first looks at a variety of new firearms, ammunition and optics, and delivering unmatched expertise on a wide variety of shooting-related skills and tactics.

Top returning shooting series: "American Airgunner," "Davidson's Gallery of Guns," "Handguns," "Personal Defense" and "Tactical Arms."


Breaking the Surface: This groundbreaking, exclusive series showcases two of the finest female anglers on the planet. One wields fly tackle, the other more traditional gear; together they wade into some of the toughest and most spectacular fishing waters in the Western Hemisphere.

Top returning series: "Addictive Fishing," "Fishing 411 With Mark Romanack," "Florida Sportsman," "FlatsClass," "Fly Fisherman," "G3 Sportsman," "Hooked on Adventure," "Hooked on the Fly," "In-Fisherman," "Shallow Water Angler," "Trout Unlimited: On the Rise" and "Ultimate Catch."

Source: 1MRI-Sportsman Channel 2010 Television Viewership Study