Since its launch in May 2003, Tennis Channel has offered the most concentrated single-sport coverage in television, with telecast rights to the world's top tournaments 52 weeks a year, original series, documentaries, instructionals and access to players who are celebrities in their own right. The network is home to the sport's four Grand Slam tournaments, with ground-breaking coverage at Wimbledon, the U.S. Open, French Open and Australian Open. On Tennis Channel these events are more than just hours of on-court matches, as viewers feel what it is like to take in the experience that encompasses these majestic competitions, their histories and host cities.
This is in addition to an almost 80-tournament lineup that provides more live tennis matches in high definition than ever before on TV. Tennis Channel's year-round schedule includes the Olympus U.S. Open Series, ATP World Tour Masters Series (with the BNP Paribas Open), top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup, Fed Cup and Hopman Cup.
Tennis Channel features more than 1,000 hours of high-definition programming overall. Original shows like "Tennis Channel Academy," "Destination Tennis," "Celebrity Tennis," "Best of 5" and "Signature Series" look beyond the court with lifestyle, travel and instructional programming and groundbreaking special features.
Beyond tournaments, series and documentaries, Tennis Channel short-form programming puts sponsor and partner brands in front of the network's coveted, upscale audience. Sellable on-air and online content places products within integrated, contextually relevant environments that educate viewers and reinforce partner brands. These minute-long programs focus on a wide variety of both tennis- and non-tennis-themed content, and include the network's "Court Report" daily news desk.
Tennis Channel's Web site provides online content that cannot be found anywhere else. The 24-hour hub offers everything from live and archived videos to columns, blogs, podcasts, online polls, message boards, comment boxes, sweepstakes information and the network's exclusive Racquet Bracket tournament prediction game, which awards major prizes throughout the year.
2010 Programming Highlights:
The French Open
"Road to Roland Garros"
"Best of Five"
U.S. Open Series
Tennis Masters Cup
WTA Tour Championships
"Tennis Channel Academy"
Sources: 1Tennis Channel prototype of Simmons NCS, Fall 2007. 2Mendelsohn Survey of Affluent Households, 2009. 3Simmons custom survey of TC HHs, 2007. 4OTX, November 2008. 5Nielsen N-Power, U.S. Open viewing (CBS/USA), 2007. Qualifications available upon request.