Tennis Channel

Network Profile

Tennis Channel is one of television's most affluent networks, with an average household income of $83,000 and close to 40 percent of its viewers earning more than $100,000 annually.1 A recent Mendelsohn study further revealed that Tennis Channel's $100K+ audience base has the highest household income of any in cable, and is in the top five in personal income, home value and household net worth.2 On top of this, Tennis Channel's audience is unique in televised sports programming-—women comprise close to half of its viewers and two-thirds are ages 25 to 54.1 Three-quarters of viewers are regular tennis players,3 and more likely to respond to advertiser brands and messages.4

Tennis Channel overdelivers against television's most elusive group: its upscale light viewers. This affluent and highly desired segment contains the network's most loyal, consistent and committed viewers. Tennis Channel offers sponsors the ideal platform to engage with this discriminating yet very lucrative audience.5

Integrated Media Opportunities






Gary Herman
Senior VP-Ad Sales, New York

Doug Martz
Senior VP-Ad Sales, Los Angeles

Since its launch in May 2003, Tennis Channel has offered the most concentrated single-sport coverage in television, with telecast rights to the world's top tournaments 52 weeks a year, original series, documentaries, instructionals and access to players who are celebrities in their own right. The network is home to the sport's four Grand Slam tournaments, with ground-breaking coverage at Wimbledon, the U.S. Open, French Open and Australian Open. On Tennis Channel these events are more than just hours of on-court matches, as viewers feel what it is like to take in the experience that encompasses these majestic competitions, their histories and host cities.

This is in addition to an almost 80-tournament lineup that provides more live tennis matches in high definition than ever before on TV. Tennis Channel's year-round schedule includes the Olympus U.S. Open Series, ATP World Tour Masters Series (with the BNP Paribas Open), top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup, Fed Cup and Hopman Cup.

Tennis Channel features more than 1,000 hours of high-definition programming overall. Original shows like "Tennis Channel Academy," "Destination Tennis," "Celebrity Tennis," "Best of 5" and "Signature Series" look beyond the court with lifestyle, travel and instructional programming and groundbreaking special features.

Beyond tournaments, series and documentaries, Tennis Channel short-form programming puts sponsor and partner brands in front of the network's coveted, upscale audience. Sellable on-air and online content places products within integrated, contextually relevant environments that educate viewers and reinforce partner brands. These minute-long programs focus on a wide variety of both tennis- and non-tennis-themed content, and include the network's "Court Report" daily news desk.

Tennis Channel's Web site provides online content that cannot be found anywhere else. The 24-hour hub offers everything from live and archived videos to columns, blogs, podcasts, online polls, message boards, comment boxes, sweepstakes information and the network's exclusive Racquet Bracket tournament prediction game, which awards major prizes throughout the year.


2010 Programming Highlights:

The French Open
"Road to Roland Garros"
NCAA Championships
"Best of Five"

U.S. Open Series
Fed Cup
U.S. Open

Davis Cup
Tennis Masters Cup
WTA Tour Championships
"Tennis Channel Academy"

Sources: 1Tennis Channel prototype of Simmons NCS, Fall 2007. 2Mendelsohn Survey of Affluent Households, 2009. 3Simmons custom survey of TC HHs, 2007. 4OTX, November 2008. 5Nielsen N-Power, U.S. Open viewing (CBS/USA), 2007. Qualifications available upon request.