Network Profile

BRAND MISSION: BET is dedicated to empowering its audience with the tools they need to improve their lives and those of their families while entertaining them with the freshest content available.

TARGET DEMOGRAPHIC: African-Americans ages 18 to 49

DISTRIBUTION: More than 90 million homes in the U.S., Canada, the Caribbean, the U.K. and sub-Saharan Africa

LOCATION: Headquarters in Washington, D.C., with additional offices in Chicago, Los Angeles and New York

Integrated Media Opportunities

BET Networks offers its marketing partners contextually relevant, high-impact, cross-platform solutions that are weaved seamlessly into its properties, including:

  • BET
  • BET Home Entertainment
  • BET International
  • BET Mobile


Louis Carr
President, Advertising Sales
[email protected]

Janet Rollé
Exec VP-Chief Marketing Officer
[email protected]

As the No. 1 cable network among black households, BET is dedicated to maintaining its leadership position on all platforms where consumers seek African-American content, communities and experiences. BET reaches more than 90 million households and can be seen in the U.S., Canada, the Caribbean, the U.K. and sub-Saharan Africa.

BET is the dominant African-American consumer brand with a diverse group of business extensions:, a leading Internet destination for black entertainment, music, culture and news; CENTRIC, a 24-hour entertainment network targeting the 25-to-54-year-old African-American audience; BET Digital Networks, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment, including DVDs and video on demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the U.K. and oversees the extension of BET network programming for global distribution.

Through its offerings on cable, online and in the communities it serves, BET is committed to providing its audience with content relevant to their lives now and how they envision their lives can be.

BET offers a variety of media opportunities through its sales and integrated marketing divisions, with both traditional spots and customized creative executions that weave partner brands seamlessly into programming. BET is a part of BET Networks, a division of Viacom Inc. (NYSE:VIA and VIA.B).



The Game: After enjoying record ratings in syndication, new episodes of "The Game" will be produced by and shown exclusively on BET. Created by Mara Brock Akil and executive produced by Kelsey Grammer and Salim Akil, the show follows the lives of the fictitious San Diego Sabers—and the women who love them.

The Mo'Nique Show: "The Mo'Nique Show" remains the No. 1 late-night variety show on television in black households. The award-winning host returns to BET for another incredible season of comedy, celebrity interviews and musical guests you won't see anywhere else.

The Family Crews: America's favorite sitcom dad Terry Crews ("Everybody Hates Chris") has his hands full with his real-world family of seven. "The Family Crews" is growing up and getting bigger. Let's see how this action hero handles it all in the second season.

The Kennedys: BET drops viewers into the world of superstar skateboarder Terry Kennedy as he leverages his fortune and fame for both his extended family and his community.

106 & Park: After 10 years, the network's flagship music program remains the No. 1 music variety series on cable with appearances by A-list music, film, television and sports celebrities.


The BET Awards: "The BET Awards" is the most-watched program among African-American viewers in cable history, and in 2009 was the No. 1 cable awards show. This year's program will celebrate the show's 10th anniversary with unforgettable moments, tributes and performances.

BET Hip Hop Awards: The "BET Hip Hop Awards" remains the No. 1 hip-hop-themed telecast on television. With style, substance and swagger like no other, the "BET Hip Hop Awards" pays tribute to a culture that changed the world.

Black Girls Rock: A Celebration of Black Women: BET will celebrate the African-American women who are leading in the White House and Fortune 500, dominating professional sports, driving political discourse and winning Hollywood's top awards.

BET 30: 30 Moments, 30 Years: BET celebrates 30 years of black entertainment with a look back at 30 moments that shaped the channel and shook the world.

Top 10 Rappers of the 21st Century: BET ranks the "Top 10 Rappers of the 21st Century" with the help of your favorite cultural commentators, videos and media highlights.

A Very BET Christmas: For the first time ever, BET brings together a stellar lineup of the year's hottest talent to celebrate the season with a New York charity concert and surprise guests. "A Very BET Christmas" will both express gratitude and renew faith.

Source: BET corporate market research via Nielsen Co.