USA Network

Network Profile

  • USA was No. 1 in first quarter 2010, marking 15 consecutive quarterly wins among ad-supported entertainment cable networks in all key demos, the longest winning streak ever. USA also won the total day crown, delivering more people 25 to 54 and 18 to 49 than any other cable network.
  • USA has been home to the No. 1 new scripted series on cable for the past four years with "Psych," "Burn Notice," "In Plain Sight," "Royal Pains" and "White Collar."
  • First quarter 2010 marked's best quarter ever in all key metrics, including 81.2 million page views per month.

Integrated Media Opportunities

USA continues to build interactive experiences for loyal fans and advertisers.

  • Award-winning entertainment destination for viewers looking to get closer to their favorite series.
  • USA Mobile: Fan Club members have access to insider messages, games, prizes, wallpapers and WAP destinations for each show.

Character Rewind: Full episodes stream in a proprietary video window, allowing a branded canvas for advertisers.

Character Arcade: Award-winning casual gaming site with best-of-breed social and affinity functionality and more than 75 games.


Mark Miller
Senior VP-Cable Entertainment Sales

USA Network, the No. 1 network in cable for four years running, will serve up its hottest summer ever in 2010, with all-new episodes of seven original series, the launch of its newest character-driven show and, for the first time, a powerful weekday block of originals. This summertime programming celebration marks the five-year anniversary of USA's "Characters Welcome" brand platform, a consistent vision which has enabled the network to deliver on its promise as the top destination in cable ... one quality show at a time.

USA kicked off the summer early with "Law & Order: Criminal Intent" featuring the arrivals of Saffron Burrows as Detective Serena Stevens and Mary Elizabeth Mastrantonio as Captain Zoe Callas, who joined Jeff Goldblum as Detective Zach Nichols. Season three of "In Plain Sight" welcomed veteran showrunner JohnMcNamara,who elevated the series to a new level.

Following on the heels of "In Plain Sight" and "Law & Order: CI," this June USA brings back its Thursday night block of originals with "Royal Pains," the No. 1 new cable series of 2009, and "Burn Notice," the No. 1 cable show of 2009 and the No. 1 series on cable in first quarter 2010.

In July, USA will premiere its first-ever block of original programming on a Tuesday, beginning with "White Collar," USA's most recent critically acclaimed hit series starring Matt Bomer and Tim DeKay. "White Collar" offers the perfect platform to launch USA's much-anticipated new original series, "Covert Affairs," starring Piper Perabo as Annie Walker, a CIA trainee who finds herself thrust into the inner sanctum of the CIA after being unexpectedly promoted to field operative. Christopher Gorham, Peter Gallagher and Sendhil Ramamurthy also star. Rounding out the hot summer lineup on Wednesdays is the premiere of the fifth season of "Psych," the No. 1 original series in its debut year.



Law & Order: Criminal Intent: The acclaimed procedural series is back for its ninth season with a new detective, Serena Stevens (Saffron Burrows), who joins the Major Case Squad's new lead detective, Zach Nichols (Jeff Goldblum). Mary Elizabeth Mastrantonio also stars.

In Plain Sight: Currently in her third season as a U.S. Marshal in the Federal Witness Protection Program, Mary Shannon helps relocate and protect witnesses who all share one thing in common: someone wants them dead. Mary McCormack and Fred Weller star.

Burn Notice: The heat is still on as one of USA Network's hottest originals returns for an all-new season. Now that Michael knows who was responsible for the crimes he was originally burned for, perhaps he can finally get his life back. Gabrielle Anwar, Bruce Campbell, Jeffrey Donovan and Sharon Gless star.

Royal Pains: 2009's No. 1 new cable series returns this June for a second season. True to form, Dr. Hank (Mark Feuerstein) is back helping not only the wealthy denizens of the Hamptons with his medical MacGyver skills, but the locals as well. Co-starring are Paulo Costanzo, Jill Flint and Reshma Shetty with Christine Ebersole, Campbell Scott and Henry Winkler.

White Collar: TV's hottest ex-con returns in the second season of "White Collar." Matt Bomer and Tim DeKay star as TV's unlikeliest new pair, who together help the Feds track down white-collar criminals. Tiffani Thiessen and Willie Garson also star.

Covert Affairs: USA is proud to introduce its newest original series, "Covert Affairs." Annie Walker (Piper Perabo) is fluent in six languages, has traveled the world and is the best CIA trainee around—which is why the CIA has recruited her. Or is it? Christopher Gorham, Anne Dudek, Peter Gallagher, Kari Matchett and Sendhil Ramamurthy also star.

Psych: Returning for its fifth season, "Psych" stars James Roday as Shawn Spencer, a fake psychic who, along with his reluctant partner and best friend, Gus (Dulé Hill), solves crimes for the police using his acute powers of observation. Corbin Bernsen, Timothy Omundson, Maggie Lawson and Kirsten Nelson also star.

WWE Monday Night Raw: Still the most-watched regularly scheduled year-round program on basic cable, "WWE Monday Night Raw" is back with infamous superstars and sassy and sexy divas. Live every Monday night, 52 weeks a year.

Source: Nielsen Media Research and Omniture. Additional information available upon request.