WE tv

Network Profile

  • 2009 was WE tv's best year ever!
  • Highest delivery against women 18 to 49 and women 25 to 54
  • Strongest numbers for original bridal programming ever
  • Double-digit growth in VOD orders and unique WEtv.com visitors
  • Unprecedented PR impressions and awareness

Source: Nielsen Media Research, Live+SD. 2009 vs. prior yrs, M-Su 6 p.m.-1 a.m. Bridal Su 8 p.m.-11 p.m. Rentrak & Omniture 2009 vs. 2008.

Integrated Media Opportunities

WE tv's commitment to entertain women with relevant original stories that showcase fascinating, real-life people is a winning strategy. WE tv provides a uniquely engaged audience, a fascinating multi-platform environment and highly effective creative marketing solutions that are tailored to meet advertisers' needs. Our strategic, award-winning custom marketing initiatives include:

  • Storyline Integration
  • Custom Vignettes
  • Original Series and Movie Wraps
  • Custom Show Marathons
  • Integrated Tune-Ins
  • Extensive Online Features and Content
  • Contests and Sweepstakes
  • Events
  • Interactive Television


Scott Collins
EVP, National Ad Sales

Women turn to WE tv for genuine stories that feature real people in real-life situations. From getting married to having children and raising a family, WE tv understands what's important to women and delivers the shows they love. WE tv content fascinates our viewers because it mirrors some of the very same situations they face at key turning points in their lives.

In 2010, WE tv is committed to enhancing our original programming strategy to include even more real stories about the experiences women share. Our viewers are intrigued by stories that show how other women live and experience life. WE tv shows them all—the emotional, funny, challenging and often times, unexpected situations that women face.

WE tv ... Simply Fascinating!

WE tv's Wedding Sunday

The destination for the best unscripted wedding shows on television! From fabulous favorites like "Bridezillas," to irresistible hit shows like "My Fair Wedding with David Tutera" and "Amazing Wedding Cakes," WE tv continues to captivate women with the real-life wedding stories they love.

WE tv's Life Re-Arranged

Tackling life's turning points continues well beyond the stage when women get married. Once family life begins, a host of situations arise proving that while life is fun, it's never simple. In fact, life is often re-arranged.



Girl Meets Gown (Sundays at 10 p.m. ET) NEW SERIES
In WE tv's new original series, Texas brides are on a quest for the perfect wedding dress! "Girl Meets Gown" takes you behind-the-scenes at Stardust, a premier bridal salon near Dallas.

Bridezillas (Returns June 6, Sundays at 9 p.m. ET)
WE tv's signature divas are back. The outrageous moments will return, but this season you'll also get to see our brides before they turn into "Bridezillas."

My Fair Wedding with David Tutera (Returns June 6, Sundays at 10 p.m. ET)
Celebrity wedding planner, David Tutera, is back for a brand new season of spectacular wedding transformations! Each week David applies his elegant taste and style turning an impending disaster into a dream wedding.


Sunset Daze (Wednesdays at 10 p.m. ET) NEW SERIES
This new original series follows the active, fun-loving social lives of so called 'senior' citizens living and playing in one of the world's largest retirement communities in Arizona. From jazzercise to happy-hour, the men and women in "Sunset Daze" prove the golden years just got more golden!

You're Wearing That?!? (Premieres August 19, Thursdays at 10 p.m. ET) NEW SERIES
The only person who comes between a mother and daughter in this new series is NY fashion stylist, Luciene Salomone. It's a makeover showdown between moms and daughters as they confront their personal styles and personality differences.

Raising Sextuplets (Returns June 24, Thursdays at 10 p.m. ET)
Jenny and Bryan Masche are back to take us through the delight, delirium and drama as they raise sextuplet toddlers. This season they move to a new city, and face obstacles without their close-knit family for support.

The Locator (Returns October 9, Saturdays at 10 p.m. ET)
Troy Dunn returns this year with his inspiring mission to reunite loved ones and re-connect lives. This powerful new season promises more compelling journeys and emotional breakthroughs with each reunion.