Outside Television

Network Profile

  • Top Nielsen-rated network in Outside Television resort markets
  • 84 percent of audience comes from the top 50 DMAs
  • 72 percent of audience views Outside Television on Channel 16 or lower
  • Male/female: 56 percent/44 percent
  • Median age: 41.7
  • Median household income: $86,267

Integrated Media

Contact

Carmine Parisi

Senior VP-sales

212-922-2885

cparisi@outsidetv.com

Outside Television is a new, active-lifestyle network in partnership with Outside magazine, serving more than 100 premiere resort destinations throughout the country.

Bringing the magazine's award-winning content to life, Outside Television aims to inspire participation in the world outside through compelling coverage of the sports; people; places; adventures; discoveries; environmental issues; health and fitness; gear and apparel; trends; and events that define the active lifestyle.

Outside TV's program lineup features new shows, including "Outside Film Festival," "Outside Today," "Primal Quest," "Ride Guide" and "Untracked."

Outside Television's media-messaging opportunity reaches across all platforms, including television, print, online, events, social and mobile. In turn, advertisers can target audiences through multimedia packages for maximum brand awareness.

Outside currently reaches 61 million unique visitors annually and is working with broad-based distribution partners to expand the network to the top U.S. DMAs.

HIGHLIGHTS

"The Outside Buzz": A fast-paced, half-hour, magazine-style show focusing on the stories and trends of the active lifestyle.

"Outside Film Festival": Get the best in adventure filmmaking seven nights a week.

"Outside Today": Adventure-lifestyle tips, compelling special features, current local weather and the latest gear make "Outside Today" appointment television at its best.

"Primal Quest": A 10-day, nonstop expedition-style adventure race tests the endurance and leadership of competitors.

"Ride Guide": Reveals some of the world's best freeriding, free-surfing and free-skiing destinations and takes viewers on unforgettable, breathtaking and sometimes dangerous adventures.

"Untracked": Showcasing the world's top bikers, kayakers, skiers and snowboarders, "Untracked" travels to amazing remote locations around the world.



Source: Nielsen Media Research