Network Profile

CMT, America's No. 1 country music destination:2

  • 90 million homes and on demand at, CMT Mobile and CMT VOD
  • Most-watched year ever in 2009, with growth in virtually every daypart and demo
  • Nine consecutive years of prime-time growth among key adults 18 to 49
  • Fourth-fastest growing network in total day among adults 18 to 49
  • High concentration of homeowners and families with two or more kids
  • Median age: 38.9
  • streams more than 100 million videos each year

Integrated Media Opportunities



Jeff Lucas
Exec VP, MTVN Entertainment Group Ad Sales
1515 Broadway, 49th floor
New York, N.Y. 10036

There has never been a better time to be on CMT. A new study from Leo Burnett reveals CMT and are the No. 1 most recognized and most influential country brands in the U.S.1 CMT owns the space with this intensely loyal fan base.

Fourth quarter 2009 was the channel's most watched ever among total viewers and the key P18-49 demo with more than 20 percent growth in keyA/B counties.2 With additional growth in first quarter, Mediaweek recently singled out CMT's 2010 Prime, ranking us one of the fastest-growing cable networks.

CMT has undergone a sweeping brand makeover. It began with a far-reaching brand study. The resulting creative and positioning makes CMT's purpose and tone crystal clear: Its programming demonstrates how carefully chosen CMT values manifest themselves in everything the network does.

While music keeps CMT true to its brand—whether you are tapping your foot to "CMT Crossroads" or "CMT Invitation Only" or trying to compete with contestants who sing off-key on "The Singing Bee"—CMT fans have proven to be open to programming beyond music. Its adventure shows focus on real life heroes. "Danger Coast" follows the dramatic exploits of the elite waterborne Miami Marine Operations Bureau, whose members selflessly protect lives while risking their own. "Smokejumpers" follows a band of firefighters who parachute into raging fires, and "Gator 911" follows Texans who wrangle and save 10-foot gators found in backyards and ponds. CMT's family shows, such as "World's Strictest Parents," pull on every emotion as they tackle real, everyday issues that everyone faces. Finally, research shows the CMT audience loves to watch comedy, specifically scripted comedy and sitcoms; they are the new frontier for CMT. Look for comedy on CMT in early 2011.



2010 CMT Music Awards: Stars from across the country music and entertainment worlds converge in Nashville for an unpredictable, music-filled evening at the ninth annual "CMT Music Awards." The show honors country music's best video and music achievements, and millions of fans will watch and vote to determine the winners. In 2009, the awards were the network's highest-rated show of the year. (Premieres live June 9)

CMT Crossroads: John Mayer and Keith Urban: The critically acclaimed series "CMT Crossroads" welcomes Grammy-winning musicians, singers and songwriters John Mayer and Keith Urban to the stage. The master guitar players will share the stage and trade vocals on their biggest hits. (Premieres June 18)

CMT Invitation Only: A departure from the typical concert special, "CMT Invitation Only" features country music's biggest stars performing before a small studio audience in Nashville, taking questions from fans and delivering candid answers. Previous episodes have featured Brad Paisley, Brooks & Dunn, Carrie Underwood, Darius Rucker, Keith Urban, Reba and Tim McGraw. (Returns summer 2010)


The Singing Bee: Hosted by Melissa Peterman, "The Singing Bee" tests contestants' knowledge of lyrics to well-known songs, and those who fail to sing the correct lyrics are eliminated from the competition. Establishing itself as perfect family entertainment, the series recently ended its original run on CMT and ranks as the network's highest-rated series of 2009. (Returns June 2010)

World's Strictest Parents: Each one-hour episode documents the journey of two unruly teens from different families as they are forced to adapt to the rules and regulations of very strict host parents. Living under different standards from those their families set back home, the misbehaving teens are subject to consequences for breaking rules and skipping chores while the strict parents attempt to mend the teens' ways. (Returns summer 2010)


Gator 911: "Gator 911" chronicles the adventures of Gary Saurage, conservationist and owner of the Texas-based adventure park Gator Country, as he and his team work in dangerous waters in and around backyards to rescue gators and deliver them to their new refuge. (New episodes at 9 p.m. [ET] Fridays)

Danger Coast: "Danger Coast" follows the dramatic exploits of Miami-Dade County's elite waterborne Marine Operations Bureau as members fight against overwhelming odds to selflessly protect the public while risking their own lives. (New episodes at 9:30 p.m. [ET] Fridays)

Source: 1Leo Burnett/Starcom "2009 Country Music Fan Tracking Study." 2Nielsen Co.