FOX Business Network

Network Profile

  • Target audience:
    • Affluent, business decision-makers, financial services professionals, small-business owners, C-suite executives, active investors
    • FOX Business Network's viewers are valuable consumers, with an average household income of $250,000 and a median net worth of $1.4 million; 41 percent have more than $1 million in all financial accounts.2
  • Subscriber growth
    • A projected 60 million-plus subscribers in 2010
    • Available on DirecTV, Dish, FIOS and U-Verse
  • Delivers unique business reporting expertise, including contributors from The Wall Street Journal, Dow Jones Newswires, SmartMoney, and Barron's
  • Extended reach with

Integrated Media Opportunities

Leveraging its valuable audience across multiple platforms to create unique opportunities for advertisers, FOX Business platforms include:


John McCann

FOX Business Network is a 24-hour financial news network delivering real-time information across all platforms that impact affluent Americans wherever they work and live. Headquartered in New York, the business capital of the world, FBN debuted in October 2007 under the leadership of FOX News Chairman-CEO Roger Ailes and is now available in more than 56 million homes in all major Owned by News Corp., the network has bureaus in Chicago, Los Angeles, Washington, D.C., and London, and utilizes all the newsgathering assets of News Corp., including the Dow Jones properties.

In the past year, FBN has launched three new weekday programs,"Imus in theMorning," hosted by radio host Don Imus; "Varney & Co.," leading off the morning business block; and "Stossel," in prime time.


FOX Business Morning: FOX Business Network gives viewers a start on the business day with a look into the foreign markets weekdays from 5 a.m. to 6 a.m. (ET) on "FOX Business Morning," hosted by Connell McShane and Jenna Lee, with Ashley Webster reporting from London.

Imus in the Morning: This morning program, hosted by Don Imus, showcases Imus' signature style through interviews and commentary on the latest business, political and popular culture news. FBN's Jenna Lee, Dagen McDowell and Connell McShane keep listeners up-to-date on the latest business headlines and pre-market activity throughout the program (6 a.m. to 9:20 a.m.).

Varney & Co.: In a fast-paced show that starts minutes before the opening of the markets (9:20 a.m. to 11:00 a.m.), Stuart Varney leads a regular group of FBN reporters, as well as market experts and guests from all sectors of the economy, analyzing the day's breaking business news and market events.

FOX Business: Anchored by Dagen McDowell and Brian Sullivan (11 a.m. to noon and 1 p.m. to 2 p.m.), Cheryl Casone (noon to 1 p.m.) and Liz Claman and David Asman (2 p.m. to 3 p.m.), "FOX Business" covers the day's most important business, financial and market-related news.

Countdown to the Closing Bell: Hosted by Liz Claman (3 p.m. to 4 p.m.), "Closing Bell" reports on the last hour of trading, focusing on the headlines and top stories of the day and gives viewers a quick snapshot of what will grab the headlines the next day.

Bulls & Bears: Anchors Liz Claman and David Asman bring viewers news breaking after the bell (4 p.m. to 5 p.m.) and explain what it means for them, their investments and the market tomorrow.

Happy Hour: Cody Willard, Rebecca Diamond and Eric Bolling debate the day's business news during "Happy Hour" (5 p.m. to 6 p.m.), set at the historic Bull & Bear bar in the Waldorf-Astoria Hotel in New York.

Cavuto: Veteran business journalist Neil Cavuto (6 p.m. to 7 p.m.) delivers one-on-one interviews and analysis of the day's financial news.

America's Nightly Scoreboard: David Asman hosts "America's Nightly Scoreboard," a fast-paced program highlighting who's in and who's out (7 p.m. to 8 p.m.).

The Dave Ramsey Show: "The Dave Ramsey Show" (8 p.m. to 9 p.m.) features advice about how Americans can beat debt and build wealth from best-selling author and popular radio personality Dave Ramsey.

Your Questions, Your Money: Hosted by Dagen McDowell, "Your Questions, Your Money" is FBN's first live regular weekend program. Viewers call in to get advice about economic crises or personal finance issues from a rotating cast of experts. The show runs on Saturdays, focusing on personal finance from 10 a.m. to 12 p.m. and on small business from 12 p.m. to 2 p.m.

Stossel: Consumer reporter and advocate John Stossel hosts this one-hour prime-time program with a panel of experts, exploring how global economic events affect individual consumers (Thursdays 8 p.m. to 9 p.m.). LIVE: Hosted by Chris Cotter and Tracy Byrnes, weekdays from noon to 1 p.m., this original, live program on covers the day's top market news and includes interviews with business luminaries.

Source: 1The Nielsen Company, Universe Estimates. 22010 FOX Business Network/Wall Street Journal Subscriber/Viewer Study. IpsosMendelsohn—CustomMedia Research, February 2010. Base: respondents who viewed FOX Business Network 1+ times per week.