Michael Brochstein
Senior VP-Advertising Sales

network profile

  • Top-tier cable network: Top 5 among A18-49 in prime time1
  • Desirable median age: 37, younger than almost all other measured adult cable networks4
  • Highly engaged viewers: FX Originals deliver a PE score of 81 percent, outperforming USA, TNT and TBS originals. "It's Always Sunny in Philadelphia" ranks as cable's most engaging sitcom among A18-49.5
  • Innovative brand enhancement marketing: Partnerships deliver engaged, attentive audiences.6

integrated media opportunities

  • 360° partnership marketing; complementary cross-platform activation, including cable, online, off-net and on-site extensions
  • Custom, co-branded content in blockbuster movies targeting specific audience segments for maximum impact
  • Ultimate ownership of tent-pole motion picture events through FX Premiere Ticket
  • Social media (Facebook, Twitter), VOD, fxnetworks.com and fxhasthemovies.com

FX is having its best year ever. With the biggest audience delivery in network history, FX is ranked No. 3 in adult 18-49 impressions and No. 2 in reach against its target adult 18-34, 18-49 and 25-54 audiences.1 Firmly established in cable's top tier, FX is a youth-centric powerhouse known for groundbreaking Originals, TV's best motion picture lineup and breakout brand enhancement marketing.

FX's iconic Originals are the foundation of the network brand and continue to solidify FX as destination television. Defined by its trademark mix of bold vision and superior quality, FX's long history of award-winning, water-cooler hits continues with 11 Originals on its upcoming schedule.

The undisputed king of the blockbusters, FX dominates the motion picture field with an aggressive acquisition strategy that continues to pay off. Recent premieres delivered impressive numbers: more than 14 million total viewers for "Iron Man" and more than 11 million each for "Hancock" and "Step Brothers." FX grows its family audience with successes like "Kung Fu Panda," at almost 11 million viewers.2

FX's skill in acquiring branded product extends to off-net series as well. "Two and a Half Men" is the No. 1 acquired comedy on cable and a huge hit for the network, reaching more than 33 million adults 18 to 49 in its most recent quarter.3 The addition of "How I Met Your Mother" in September will create cable's most powerful comedy block and continue to grow the network's broad appeal.

FX consistently creates top-ranking brand enhancement marketing and remains one of today's most innovative and accomplished partners. FX's new Premiere Ticket franchise, DVD on TV, Tech ConneXion and FX Fashion Alerts offer unparalleled branding and product showcases in FX's movie lineup. The Studio Lot offers premium association with the magic of filmmaking. FX's targeted, customized integrations have drawn Kellogg, Petco, Progressive, Kay Jewelers, Hershey, Lowe's, Samsung, Chrysler and others to a growing list of product sectors and advertising partners.



Sons of Anarchy: Cable prime's No. 1 program across all key male and adult demos. FX's highest-rated original series ever.7

Justified: Top 5 hit in cable prime across all key adult and male demos. A record season two premiere; double-digt growth.8

It's Always Sunny in Philadelphia: No. 1 original comedy in cable prime with men, young adults; six seasons of growth.7

The League: Fantasy football inspires the No. 2 original comedy in cable prime with males and young adults.7

Archer: Personal intrigues outmaneuver international espionage in this animated half-hour comedy hit.

Louie: Award-winning comedian Louis C.K. brings home a unique take on raising a family in New York.

Wilfred: Elijah Wood stars as a young man whose life is turned around by his neighbor's dog, Wilfred, a normal canine that he alone sees as a man in a cheap dog suit. Based on a hit Australian series.

American Horror Story: From Ryan Murphy, creator of "Nip/Tuck" and "Glee."

Powers: Cops battle evil in a world where superpowers are common. From the graphic novel and creators of "The Walking Dead."

Outlaw Country: Crime thriller/family drama about Nashville royalty and organized crime. Oscar nominee John Hawkes and Oscar winner Mary Steenburgen star, with Luke Grimes and Haley Bennett.


FX owns the tent-pole motion picture events again this year with more than 40 percent of the season's $100 million-plus box office releases, nearly double the closest competition. Movies on FX target specific audience segments: upcoming all-audience blockbusters in the Premiere Ticket franchise include "Avatar," the highest-grossing movie of all time, "Twilight: New Moon," "2012," "The Proposal," "Star Trek" and "Transformers: Revenge of the Fallen." Additional blockbusters include "Iron Man 2," "Night at the Museum: Battle of the Smithsonian," "The Karate Kid" and "The Social Network"; movies for men include "The Taking of Pelham 1 2 3," "X-Men Origins: Wolverine," "District 9," "Legion," "Predators," "Takers," "Zombieland," "Old Dogs," "The Other Guys," "Surrogates" and best picture Oscar winner "The Hurt Locker"; movies for women include the full three-picture "Twilight" saga, "Date Night," "Bride Wars," "The Curious Case of Benjamin Button," "Easy A," "Dear John," "Salt" and "The Bounty Hunter"; movies for families include "How to Train Your Dragon," "Monsters vs. Aliens," "Ice Age: Dawn of the Dinosaurs," "Alvin and the Chipmunks: The Squeakquel," "Tooth Fairy" and "Shrek Forever After."

Source: 1NMR, 4Q10-1Q11 NHI (excludes sports), M-Su 6 p.m.-11 p.m., A18-49, Imps C3/Reach PL+7, 6-min qual. 2NMR, 4Q10-1Q11 NHI, 6TC gross (000), P2+.C3. 3NMR, all acq. sitcoms 12/27/10-3/6/11, M-Su 6 p.m.- 11 p.m., A18-49, C3 (000); reach: NMR, 11/29/10-2/27/11, M-Su 6 a.m.-6 a.m., PL+7, 6-min qual. 4NMR, 4Q10-1Q11 NHI, M-Su 6 a.m.-6 a.m., C3. 5NMR IAG, 9/27/10-4/10/11. 6NMR IAG Hybrids, General Recall in Feature Films, CY 2010. 7NMR, CY10, M-Su 8 p.m.-11 p.m., C3,min TC= 6+, prior season data available upon request. 8NMR, 12/27/10-03/06/11, M-Su 8 p.m.-11 p.m., C3, min TC= 3+, prior season data available upon request.