Utilísima is the hub for Latina women, empowering them to make their lives and the lives of their families more pleasant through 100 percent original entertainment. Launched in June 2010 by Fox International Channels, Utilísima is available in 4.6 million homes, including 2 million Hispanic households.
Utilísima is the first channel created for the U.S. Latina, offering women 24 hours a day of original Spanish-language content designed to help them create more rewarding lives. Primarily targeting women 18 to 49, the channel offers content both on TV and online, establishing an engaging dialogue that goes beyond the TV screen and creating relationships all year round.
Programming covers a wide array of women's interests, from parenting, home improvement and cooking to arts and crafts and health and beauty, with shows by such U.S. Hispanic talent as Aarón Sánchez, Lorena García and Martín Llorens.
Utilísima offers advertisers a diverse, vibrant consumer target in the U.S. Spanish-language community. Compared to the Hispanic broadcast viewer, Hispanic cable subscribers are 47 percent more likely to spend $700 or more on household furnishings, 35 percent more likely to have leased or bought a new car and 20 percent more likely to be medium-to-heavy users of high-end health and beauty aids. They're also 22 percent more likely to travel within the U.S. in the next 12 months and 19 percent more likely to buy tools.1
Leading national advertisers in areas such as retail, home and beauty, telecom and travel are already reaching this vibrant audience through Utilísima's multiplatform offerings.
Utilísima lifestyle entertainment includes beauty, health, cooking, home decor, fashion and reality-based programming. For example:
BEAUTY AND HEALTH
Plan Belleza: Women's beauty experts offer tips and step-by-step techniques to highlight women's figures and update their styles.
Hombres en la Cocina: Six laid-back chefs have only one goal: make their best recipes and have a good time with friends.
Hola Martín: Martín Llorens is the perfect adviser on fashion, beauty and diet subjects. This year, he'll travel all over the U.S. to present the latest trends and help Latin women feel good about themselves.
Luz en Casa: Luz Blanchet offers ideas, techniques and tools to make your house its best. "Luz en Casa" offers practical solutions to give each room a unique touch, with step-by-step tasks and a look at current decorating and design trends.
Aquilísimo: Aquiles Chávez travels around Mexico to find the best spots to eat and interact.
Cocineros al Límite: The Rausch brothers challenge each other to find out who's the best teacher and who gets the best "student." Celebrities from Utilísima and Latin chefs will be part of the panel of judges.
BRANDED SIGNATURE BLOCK
Noches Utilísima: Prime-time branded block features premieres and the network's top performers from different genres.
Sources: 12010 Doublebase GfK MRI weighted to population (000), base: Hispanic origin. 2Nielsen Co. Hispanic Sample, Market Breaks, live+SD, total day (6 a.m.-6 a.m.), 9/27/10-3/27/11, base P18+.