Ad Age Custom Programs
CABLE UPFRONT '12
The $10 Billion Milestone
Coming off two years of strong upfront selling, cable executives initially were cautious in their forecasts. But as the season gets off to a strong start, executives say this could be the year when cable upfront hits $10 billion.
SOCIAL TV SYNCING IN
Cable Expands Product Integrations
Cable networks and advertisers are exploring product integrations that extend beyond traditional programming to embrace the brave new world of digital and social media.
THE NEW POWER OF BRANDING
Back to Basics to Meet Changing Needs
Networks are getting back old-fashioned branding to position themselves as they change and expand their programming strategies to meet new marketplace demands.
REDEFINING STRATEGIES
Breaking out of the Programming Niche
For many years, cable TV programming was synonymous with audience niches. Those days are fast disappearing as some networks look to expand their reach and their image.
