Network profile

Brand mission: BET Networks is the preeminent entertainment brand serving African-Americans and consumers of black culture globally.

Target demographic: African-Americans ages
18 to 49

Distribution: More than 91 million homes in the U.S., Canada, the Caribbean, the U.K. and sub-Saharan Africa

Location: Headquarters in Washington, D.C., with offices in Chicago, Los Angeles and New York

Integrated media opportunities

BET Networks offers its marketing partners contextually relevant, high-impact, cross-platform solutions that are woven seamlessly into its properties, including:

  • BET
  • Centric
  • BET Home Entertainment
  • BET International
  • BET Mobile


Louis Carr
President-Advertising Sales

Ray Goulbourne
Exec VP-Advertising Sales

As the No. 1 cable network in African-American households for 12 consecutive years, BET is dedicated to maintaining a leadership position on all platforms where consumers seek African-American content, communities and experiences.

This year the channel dives deeper into original programming with new seasons of "The Game," "Let's Stay Together" and "Reed Between the Lines" along with new series "Don't Sleep!" starring T.J. Holmes; "The Real House Husbands of Hollywood," starring Kevin Hart; "The Mathis Project," starring Judge Mathis; and "Second Generation Wayans," starring Craig Wayans, Damien Dante Wayans and George O. Gore II.

BET reaches more than 90 million households and can be seen in the U.S., Canada, the Caribbean, the U.K., the Middle East and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:, Centric, BET Digital Networks, BET Gospel, BET Hip Hop, BET Home Entertainment, BET Event Productions, BET Mobile and BET International, which operates BET in the U. K. and oversees the extension of BET network programming for global distribution. BET Networks is a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB).



The Game is the No. 1 sitcom in ad-supported cable TV history. Season 6 promises to deliver more hilarious twists and turns as these bold, sexy characters encounter new challenges and relationship dilemmas.

Let's Stay Together: This BET original series showcases the trials and triumphs inherent in modern relationships.

106 & Park: After celebrating 10 years and more than 2,000 episodes, the network's flagship music program remains the No. 1 music video countdown show anywhere on television.

The Real House Husbands of Hollywood: The insanely funny sketch from the 2011 BET Awards starring Kevin Hart, Nelly, Bobby Brown, Anthony Anderson and Nick Cannon is coming to prime time in this semiscripted reality TV spoof of every fill-in-the-blank wives franchise.

Second Generation Wayans: This is a hilarious new scripted family comedy. Viewers see the good, the funny and the ugly as the young trio emerges from the long shadows of their aunts and uncles to carve out their own paths to stardom.

Don't Sleep!: Award-winning journalist T.J. Holmes gives viewers a great reason to stay up with his new original late-night series, "Don't Sleep!" delivering smart, biting social commentary on significant issues important to African-Americans. The witty late-night series is keenly focused on keeping Black America engaged, awake and in the know.


BET Awards: BET Awards is the No. 1 program in cable TV history among blacks, and the No. 1 award show on TV among blacks. Now in its 12th year, the BET Awards is sure to deliver electrifying performances and moving tributes, and create the most unforgettable moments on TV.

Black Girls Rock!: The NAACP Image Award-nominated special. The show celebrates the brilliance and beauty of women of color who shape our world and lift up the next generation.

BET Honors: BET Honors presents a unique and elegant celebration of African-Americans whose lives and revolutionary work contribute to and elevate our culture.

BET Hip-Hop Awards: The No. 1 hip-hop-themed telecast on television for six consecutive years returns to pay homage to a culture that changed the world while highlighting the year's best in hip-hop music.

Rip the Runway: The No. 1-rated fashion-themed special anywhere on cable, "Rip the Runway" pulses to the rhythm of fashion.

Soul Train Awards: The hippest trip in America keeps grooving forward. The iconic brand that defined a generation returns for 2013 with its signature awards show.

Source: BET corporate market research via Nielsen Co.