Bloomberg Television

Network profile

Cable's wealthiest audience (according to both MRI and Mendelsohn Media Research); C-suite executives, business leaders and other influentials

High index in the areas that matter most:2

  • Job title, C-suite: 274
  • Individual income $250,000-plus: 503
  • Household income $250,000-plus: 301

Reaches 72 million U.S. households and more than 310 million households worldwide1

U.S. audience profile:3

  • 71 percent men/29 percent women
  • Average age: 51
  • Average household income: $242,234

Integrated media opportunities

  • Bloomberg Businessweek
  • Bloomberg Markets
  • Bloomberg.com
  • Bloomberg Radio WBBR-AM, Sirius XM Channel 113
  • Bloomberg Mobile
  • Bloomberg Link events
  • Custom commercial development
  • Custom data boards

Contact

Mark Miller
212-617-3042
mmills@bloomberg.net

Influential thought leaders, business executives and affluent professionals rely on Bloomberg Television for the global, market-moving news they need to make smart decisions. Telecast to 72 million U.S. homes and more than 310 million households worldwide,1 Bloomberg Television delivers immediate perspective on breaking news as it happens from where it happens.

Bloomberg Television's 24-hour programming schedule is set according to the business day, with industry and market snapshots in the morning, continuous news and analysis during the day, and timely, insightful stories in the evening. Bloomberg Television is an attractive primetime destination, with shows such as "Charlie Rose" and the frequent introduction of original programs like "Bloomberg Game Changers," a series showcasing some of today's most iconic business leaders, and "Sportfolio," an inside look at the big business of sports.

Dedicated technology programming provides indepth insight on the news, trends and players transforming the global economy. "Bloomberg West," broadcast daily from Bloomberg's San Francisco studio, focuses on technology and the future of business, spotlighting the most innovative companies and groundbreaking ideas.

HIGHLIGHTS


24-HOUR PROGRAMMING

Adventures: Trish Regan goes on location to capture influential business players as they pursue their passions, uncovering how their personal quests—from whale diving to dinosaur hunting—inform their work and what future adventures are in store.

Titans at the Table: Betty Liu gets up close and personal with powerful leaders in business and finance, gathering them around the dinner table for an enlightening discussion on critical industry topics.

Bloomberg Game Changers: "Game Changers" showcases the visionaries who transform the way we experience the world, revealing key new insights into the ideas and careers of some of today's most iconic figures.

Bloomberg West: Hosted by Emily Chang and Cory Johnson from Bloomberg's San Francisco studios, "Bloomberg West" focuses on technology, showcasing the personalities, companies and trends transforming the global economy and driving change from San Francisco, the Silicon Valley and Los Angeles.

Sportfolio: Host Rick Horrow goes deep inside the $750 billion business of sports, focusing on the biggest stories of the day and interviewing the leading players, managers and owners.

Bloomberg Innovators: The world is swirling with ideas on how to make money, but true innovation changes the way we live. "Bloomberg Innovators" focuses on the individuals whose innovations are changing the world.

Bloomberg the Mentor: Bloomberg follows independent-minded business owners as they wrestle with the challenges of developing and growing their companies.

Surveillance: Tom Keene and team take a first look at the markets during this fast-paced program featuring in-depth interviews with the economists and strategists only Keene can attract.


AWARD-WINNING iPAD APP

Bloomberg TV+: Business news travels fast with Bloomberg TV+, a unique mobile TV experience curated to present the most important business and finance stories of the moment.

  • Featuring live programming and on-demand video, exclusive interviews, deeper data and more ways to save and share information
  • Winner of MacWorld's 2011 App Gem Award for Top News App; 2012 Webby Award Nominee



Source: 1Bloomberg TV Distribution, April 2012. 2MRI Doublebase 2011. 32011 Mendelsohn Affluent Survey.