Network profile

  • CNBC reaches more of the affluent marketplace than all other business media.2
  • $1.2 million average net worth2
  • No. 1 television network in overall reach among investment professionals.3
  • Of all news networks, CNBC was ranked highest for the overall quality of business coverage.4

Integrated media opportunities

  • Cable programming (Business Day and Prime Time)
  • Real-time news ticker
  • Mobile products for iPhone, iPad and Android
  • High-profile events
  • Podcasts and SMS messaging
  • Print and outdoor


Robert Foothorap
Senior VP-CNBC TV Network Sales

Lou Tosto
Senior VP-CNBC Digital
Media & Mobile Ad Sales

CNBC is the business news destination for C-level executives, international leaders and business decision-makers, reaching 390 million households globally.1

During the Business Day, CNBC empowers its influential viewers with 16 hours daily of live, original cable programming and real-time, actionable financial market coverage and analysis. In fact, CNBC is the top-ranked business news network for program hosts, trustworthy information, market data and guests as well as top-rated for coverage of business and financial topics, analysis and stories about business and innovation.4

CNBC Smart is the new prime-time destination for intelligent entertainment. For viewers who have a passion for business, CNBC smart programming delivers access to the companies, people and industries that have shaped global business.

CNBC's cable, digital and mobile products provide global intelligence to the global market. CNBC works with clients to develop innovative, customized solutions that align with their marketing messages, presenting opportunities to engage with powerful C-suite executives; engaged, active investors; and affluent consumers anytime, anywhere.



Global business news coverage in real time—16 hours of live, original weekday programming

Squawk Box: The ultimate premarket morning news and talk programs, where the biggest names in business news and politics bring their most important stories.

Closing Bell: Anything can happen between the bells of the trading day, but what happens during the last hour could be what matters most. CNBC's Maria Bartiromo guides viewers through that important hour.

Mad Money: Jim Cramer is your personal guide through the confusing jungle of investing, navigating through with one goal in mind: to help you make money.


Profiles: "CNBC Titans," "How I Made My Millions"

Investigations: "60 Minutes," "American Greed," "Mob, Inc."

Industries: CNBC Original documentaries

CNBC DIGITAL and CNBC real-time mobile products provide in-depth global financial market data and analysis, breaking news reports, industry-specific blogs, special reports and video interviews of the world's business leaders and influencers. Introducing new channels covering more personal pursuits: High Net Worth, Technology and Personal Finance.

Source: 1(through June 2011) CNBC Asia-Pacific network distribution, CNBC Europe network distribution, Class Editori, CNBC-e , CNBC Arabiya, CNBC Africa network distribution, TVN, Nielsen U.S. Peoplemeter, NBCU internal database estimate for Canada, Puerto Rico and U.S. Virgin Islands. 22011 Mendelsohn Affluent Survey (Adults w/HHI $100K+). Based on average audience weighted by hours. 3Erdos & Morgan Professional Investment Community 2009-2010. 42012 Mendelsohn Affluent CNBC Custom Re-Contact Study (Adults w/HHI $100K+). Business news networks: CNBC, Fox Business, Bloomberg. News Networks: CNBC, Fox Business, Bloomberg, CNN, HLN, msnbc, Fox News. CNBC Business Day viewers: Viewed any CNBC Business Day in the last five days.