FEARnet

Network profile

  • FEARnet's cable channel viewers are mass consumers of all movie genres.
  • The median age for FEARnet's cable channel viewers is 38; the median age for FEARnet On Demand is 37; the median age for FEARnet.com is 31.
  • Both FEARnet's cable channel and FEARnet On Demand have an even gender split: 49 percent male, 51 percent female. For FEARnet.com, 46 percent of its audience is female, making it the most gender-balanced website in the genre.
  • FEARnet.com has had the longest duration per visit of any thriller/suspense/horror genre site for more than two years in a row.

Integrated media opportunities

Web:FEARnet.com: More than 5 million unique views in 2011
Facebook: facebook.com/FEARnet: more than 85,000 fans
Twitter: @FEARnet: more than 27,000 followers

Contact

Paul Brennan
Senior VP-Ad Sales
Sony Pictures Television
212-833-4135


Chris Kiriakatis
Senior VP-Digital Ad Sales
Sony Pictures Television
212-833-7836

For fans of thriller, suspense and horror, FEARnet is the ultimate multiplatform destination, featuring movie releases from all of Hollywood's top studios and indies. With more than 300 titles telecast a year, FEARnet includes regularly scheduled world television, broadcast and cable network premieres and is available on Comcast, Verizon FiOS, AT&T U-verse, Cox and Time Warner. With continued rollouts throughout this year, FEARnet is on track to be available in more than 10 million homes by the end of 2012.

In addition to showcasing movies, FEARnet has produced its first original series, "Holliston," a riotous and offbeat buddy comedy about two horror movie hosts. It recently premiered and is set to return for a second season in Summer 2013 as part of the network's Twisted Comedy block, which also features fan favorite "Todd & The Book of Pure Evil." Original interstitial content complements the network's programming slate.

With the overall reach of FEARnet's cable channel continuing to expand, the network delivers content to even more subscribers, approximately 28 million, via FEARnet On Demand. At the end of 2011, FEARnet On Demand delivered 9 million total views a month and was the No. 1 free VOD service. Since its debut in October 2006, FEARnet On Demand has received more than 625 million views.

Additional short-and long-form content is also available to viewers via FEARnet.com, the No. 1 website in unique visitors and time spent of any in the genre, receiving 339,000 unique visitors in January 2012. In 2011, FEARnet. com grew year-over-year both in terms of total visits and number of unique visitors.

HIGHLIGHTS


Original Series

Holliston: FEARnet's first original series from the warped mind of Adam Green. Also starring Joe Lynch, Corri English, Laura Ortiz, Oderus Urungus and Dee Snider. Guest stars include John Landis, Tony Todd and Seth Green.

Todd & The Book of Pure Evil (Season 2): One teenager stands between "The Book of Pure Evil" and the end of the world, whether he likes it or not.

Bite Me: Machinima's YouTube sensation about gamers-turned-zombie hunters comes to FEARnet in an exclusive presentation with extended episodes and sneak previews.


Franchises

Movies With More Brains: A unique movie-viewing experience with hosted wraparounds from genre insiders and talent

Sinister Sundays: World television, broadcast and cable network movie premieres

Twisted Comedy programming block: Featuring "Holliston," "Todd & The Book of Pure Evil" and "Bite Me"

FEARful First 5: A special preview of the first five minutes of all the network's movies can be found on FEARnet.com


Movies

From current releases to classics, FEARnet features more than 300 of the genre's top movies each year.

2012 world television premieres: "Splice" (Adrien Brody), "Carriers" (Chris Pine), "Dolan's Cadillac" (Christian Slater)

2012 broadcast premieres: "Following" (directed by Christopher Nolan), "The Killer Inside Me" (Kate Hudson, Jessica Alba), "Let Me In" (Chloe Moretz), "Killer Movie" (Kaley Cuoco)

2012 network premieres: "Saw" (Cary Elwes), "Stephen King's Riding the Bullet," "When a Stranger Calls" (Camilla Belle)


Stunt Programming

Special events throughout the year and theme days on the cable channel showcase content and iconic genre talent, supported by VOD and online cross-platform promotions. Events for 2012 include a Stephen King tribute, a horror-comedy stunt, a weekend morning block, a "Trick 'r Treat" Halloween marathon, a Comic-Con tie-in and the hugely popular FEARtober tentpole.



Source: Magid, comScore, Omniture, Rentrak. Data available upon request.