FOX Business Network

Network profile

Target audience: Affluent business decision-makers, small-business owners, C-suite executives and active investors.

  • FBN delivers viewers with the highest net worth of any cable network, $681,800.

FBN is growing:

  • More than 60 million subscribers as of April 2012, up 122 percent since launch and 15 percent year to year.
  • FBN viewership is up 38 percent in total business day and 20 percent in prime time with adults 25 to 54.
  • Key programs are up double digits, including "Imus in the Morning," "Varney & Company," "Closing Bell" and "Lou Dobbs Tonight."
  • Also available on DirecTV, Dish, FIOS and U-Verse.

Integrated media opportunities

Leveraging our valuable audience across multiple platforms to create unique opportunities for advertisers

Platforms include:


John McCann
VP-Sales, Fox Business Network

FOX Business Network is a 24-hour financial news channel delivering real-time information across all platforms that affect Main Street and Wall Street. Headquartered in New York—the business capital of the world—FBN debuted in October 2007 under the leadership of FOX News Chairman-CEO Roger Ailes and is now available in more than 60 million homes in major markets across the U.S.

In 2011, the FOX Business Network delivered its highest- rated year ever across key sales demographics in total business day and prime time.

FBN has grown its subscriber base by 15 percent this year and has started to take a larger share of the business day market from CNBC. Similarly, "Lou Dobbs Tonight" at 7 p.m. (ET) has exhibited triple-digit growth vs. last year and is beginning to close the gap with CNBC. Owned by News Corp., the FOX Business Network has bureaus in Chicago, Los Angeles, Washington, D.C., and London.


Imus in the Morning: This morning program showcases Don Imus' signature style through interviews and commentary on the latest business, political and popular culture news. FBN's Dagen McDowell and Connell McShane keep viewers up-to-date on the latest headlines and premarket activity throughout the program
(6 a.m. to 9:15 a.m. ET).

Varney & Co.: In a fast-paced show that starts minutes before the opening of the markets (9:15 a.m. to 11 a.m.), Stuart Varney leads a regular group of FBN reporters as well as market experts and guests from all sectors of the economy, analyzing the day's breaking business news and market events.

Markets Now: Covering the day's most important business, financial and market-related news through seamless, uninterrupted blocks of business programming from 11 a.m. to 3 p.m., the show will feature regular panelists and contributors offering expert market commentary and analysis.

Countdown to the Closing Bell: Anchored by Liz Claman from 3 p.m. to 4 p.m., "Countdown to the Closing Bell" captures the chaos of the last hour on Wall Street. This fast-paced program focuses on the headlines and top stories of the day and will give viewers a quick snapshot of what will grab the headlines the next day.

After the Bell: Anchored by Liz Claman and David Asman from 4 p.m. to 5 p.m., this fast-paced program recaps the business, market and economic news of the day. "After the Bell" provides insight and analysis to keep viewers updated on important economic events.

The Willis Report: Host Gerri Willis, from 5 p.m. to 6 p.m., brings viewers information that affects individual financial situations and consumer and personal finance issues. Willis helps viewers understand how the week's top economic developments affect their wallets.

Cavuto: "Cavuto," from 6 p.m. to 7 p.m., hosted by veteran business journalist Neil Cavuto, provides in-depth analysis of the day's financial news. Cavuto and his guests provide commentary and insight that put the day's financial news into perspective with a keen eye toward tomorrow.

Lou Dobbs Tonight: Lou Dobbs, from 7 p.m. to 8 p.m., focuses on the day's stories and how they affect the economy. Regular segments highlight current market trends and the top stories in business today. From developing situations overseas to the budget battles on Capitol Hill, Lou Dobbs is out to keep you informed.

Stossel: John Stossel hosts this weekly one-hour prime-time program that explores a variety of consumer-focused topics, including civil liberties, the business of healthcare and free trade (Thursday, 9 p.m. to 10 p.m.).

Source: Nielsen Co., Live + SD. Total Business Day (M-F 9:30 a.m.-5 p.m.), Prime (M-F 7 p.m.-11 p.m.). 2011 Ipsos Mendelsohn Affluent Survey, Average Net Worth & Household Income.