fuse

Network profile

  • Median age: 28.5 years old1
  • Gender split: 50 percent male/50 percent female1
  • One of the strongest concentrations of people 12 to 34 and people 18 to 34 in television2

Integrated media opportunities

Using our research and insights combined with your brand's objectives, Fuse can create a marketing plan that connects your brand with music enthusiasts through our powerful portfolio of assets including:

  • Linear network
  • Iconic venues
  • Fuse.tv
  • Festival partners
  • On demand
  • Innovative partner platforms
  • Outdoor
  • Artist engagement

Contact

Jason Miller
Senior VP-Advertising Sales
646-273-3702
jason.miller@msg.com

Fuse is devoted to telling remarkable stories from the rich, unpredictable and often inspirational world of music. Drawing upon its insider status as part of The Madison Square Garden Company, Fuse reaches music fans on TV, online and on the ground through music news and information, original series, festival coverage and one-of-a-kind live performances. Fuse helps consumers get connected to the vast music landscape through three key touch points that feed their hunger for music.

Remarkable Stories|Unique Perspectives

Through our slate of original programming, Fuse entertains music lovers with the most interesting stories in music on the artists they love, their music and their fans. It provides them with remarkable stories they can share with their friends and content that gives unique perspectives that they can't get anywhere else.

Crave Information|Thrill of Discovery

Through our recently launched news and information division and new website at fuse.tv, Fuse is the central source for music lovers to find the latest happenings in music, building their social currency and satisfying their craving for discovery and information.

Electric Moments

Being part of the Madison Square Garden family gives us unequaled access to the most iconic venues in the country, allowing us to bring live concerts to music lovers both on TV and online. Plus, our relationships with the nation's top festivals put fans front and center of all the action through live news coverage on TV and on the Fuse Festivals hub at fuse.tv. Through our live music platforms, we amplify the music experience, making moments count and creating new memories.

Just as we curate music for music fans, we can curate a marketing plan for brands that covers every aspect of music from content to community to experiences to artists and to some of the biggest music partners in existence. We know music. We know music enthusiasts. Get connected.



HIGHLIGHTS


CONCERT SPECIALS AND LIVE EVENTS

Fuse Festivals: Coverage and concert specials featured on TV, online and on site with activations at the country's biggest music festivals, including SXSW, Bonnaroo, the Vans Warped Tour, Lollapalooza, Austin City Limits and Voodoo Experience

Fuse Presents: Concert series featuring today's biggest artists, including Jay-Z, Linkin Park, Kanye West, Red Hot Chili Peppers and Drake, from legendary venues including the Madison Square Garden properties

Fuse Live: Live streaming concert series on fuse.tv spanning all genres featuring artists such as 50 Cent with Eminem, Death Cab for Cutie and Swedish House Mafia


ORIGINAL PROGRAMMING

Funny or Die's Billy on the Street:

Hip Hop Shop: A weekly jolt of the hip-hop world with up-to-date news, interviews and celebrity guests

Fuse Top 20 Countdown: The nation's weekly countdown of the hottest music videos and interviews with artists and celebrities making the headlines


NEW SERIES

Fuse News Live: A brand new daily live flagship half-hour music news show coming from the Fuse street-front studios in New York, featuring celebrity guests, Web commentators, live performances and breaking news

G-Life: Follows the life of G-Fella, an Italian-American rapper and his enormous circle of relatives and friends as he tries to start his own record label, family-style

The Hustle: A scripted dramedy capturing a young rap group on the brink of success as it navigates the record business, the hip-hop world and life, aided only by a lifelong friend and A&R rep Yaya

Warped Roadies: A behind-the-scenes look at the inner workings of the Vans Warped Tour following the wild lives of the crazy crew who keep the tour rolling city to city



Source: 1Nielsen Co., L+SD 11/12 Season to Date, 9/26/11-4/8/12, Total Day M-Su 6 a.m.-6 a.m. Median Age and M2+/W2+ comps base P2+. 2Nielsen, Live+SD, 11/12 Season to date (9/26/11-4/8/12), Fuse P12-34 and P18-34 VPVHs in Total Day vs. all ad-supported cable networks.