FX Movie Channel is a hot new programming block on Fox Movie Channel that's already emerging as a real force in basic cable.
Unlike the many tired, dated and irrelevant titles on competing movie networks, FXM telecasts recent critical hits and box-office blockbusters targeting adults 18 to 49 and 25 to 54 in a 50:50 male-female ratio. And FXM attracts all audience segments by offering movies for men, women and families with franchise powerhouses such as "Iron Man," critical smashes like Academy Award Best Picture winner "The Departed" and family favorites such as "Ice Age: Dawn of the Dinosaurs." Since its January launch as a programming block, FXM is already making a major impact, outdelivering more established competitors Hallmark Movie Channel, Reelz and IFC.1
FXM is also establishing its own identity as a movie destination through the Emmy-winning "FXM Presents" franchise, showcasing behind-the-scenes footage, filmmaker and talent interviews, red carpet premieres and more—a recent series on "The Hunger Games" drew new viewers and created fresh excitement on the channel.
For advertisers, all of this means that FXM can provide
highly targeted movie impressions in all key dayparts, from
3 p.m. to 3 a.m. (ET), throughout the entire year. FXM also has customizable sponsorship opportunities inside its original interstitial content, offering its advertising partners a clutter-free, engagement-rich environment surrounded by high-profile contemporary motion pictures. When it comes to movies, FXM is clearly a network to watch.
FX Movie Channel offers a rich, diverse lineup of contemporary hits, including many of the biggest blockbusters from recent years. These are films with broad appeal, box-office success and a specific attraction to targetable audience segments. Blockbuster hits include "Iron Man," "Fantastic Four: Rise of the Silver Surfer," "X-Men Origins: Wolverine," "Transformers: Revenge of the Fallen," "Spider-Man 3," "2012" and "Mr. and Mrs. Smith." Men will be drawn to titles such as "Live Free or Die Hard," "Taken" and "Ghost Rider," while women will be attracted to "The Devil Wears Prada," "What Happens in Vegas" and "27 Dresses." FXM offers family-targeted films such as "Horton Hears a Who!" "Ice Age: Dawn of the Dinosaurs," "Alvin and the Chipmunks," "Alvin and the Chipmunks: The Squeakquel" and "Marley & Me." And cineastes are not neglected either, thanks to independent hits like "The Wrestler" and Academy Award winners such as "The Departed" and "The Curious Case of Benjamin Button."
"FXM Presents" is an original interstitial series showcasing how movies are made, as well as offering up-close,
in-depth interviews with the people making them. Segment themes include "World Premiere" (red carpet coverage), "Making a Scene" (the creation of a scene from script to screen), "Life After Film School" (film students interview major Hollywood filmmakers), "In Character With" (interviews with acting talent), "Direct Effect" (interviews with directors) and "Writer's Draft" (interviews with major screenwriters). This series has been honored with an Emmy Award and offers customized sponsorship opportunities for advertising partners.
Source: 1Nielsen Media Research. FXM Total Day M-Su 3 p.m.-3 a.m. C3 Delivery. 1/1/12-3/31/12. 2Nielsen Media Research.