FX

Network profile

  • Top-tier cable network: Top 3 among adults 18 to 49 in prime time1
  • Desirable median age: 37, younger than almost all other measured adult cable networks1
  • Highly engaged viewers: FX Originals deliver a program engagement score of 84 percent, outperforming originals on competing networks. FX is also home to the top 3 series and two of the top 3 comedies in program engagement.1
  • Innovative brand enhancement marketing: Partnerships deliver engaged, attentive audiences.

Integrated media opportunities

  • 360° partnership marketing with complementary crossplatform activation across linear, digital, social, off-network and on-site extensions
  • Custom-produced, co-branded content across all programming segments

Contact

Michael Brochstein
Senior VP-Advertising Sales 212-822-7057
michael.brochstein@fxnetworks.com

FX just delivered the best performance in network history, now ranking No. 2 in reach in all 18-to-49 demos.1 A dominating force in both motion pictures and original series, FX is the most dynamic network in cable's top tier and the fastest-growing network in cable's top 10: No. 3 in adults 18 to 49 and No. 2 in men 18 to 49.1 With vast reach and a valuable young adult audience, FX continues to ride a powerhouse upward trajectory and recast the cable landscape.

FX defines its brand with its iconic original series and trademark approach to storytelling: anti-heroes, unconventional story lines and unpredictable twists that challenge norms, defy expectations and reinvent genres. With its strongest lineup ever—no fewer than nine returning hits—FX Originals continue to captivate audiences and impress critics. In addition to a staggering pedigree of honors and awards, every returning FX original series delivered series highs last year.1

As a motion picture destination, FX remains unequaled: No other network can compete with FX's winning strategy for acquiring, programming and marketing today's biggest and best motion pictures. While competitors' movies are down, FX has jumped 22 percent over last year.1 FX has 42 percent of the top 100 movie telecasts of 2011,1 and will show 20 of the 30 films that topped $100 million in 2011 box office.2

Long established as one of cable's most innovative creators of customized brand enhancement, FX delivers the focused audience to make sure those messages resonate for its advertising partners. Last year, FX delivered the top 3 series and two of the top 3 comedies in program engagement.1 And FX is huge in social networking, with top scores for multiple series and the No. 1 ranking as the most checked-in network in basic cable on GetGlue.3

With Russell Brand coming to late night, Charlie Sheen starring in "Anger Management" and several new series—including a new daily show from comedian Chris Rock—FX is poised to remain one of the hottest forces in television.



HIGHLIGHTS


FX ORIGINAL SERIES

Sons of Anarchy: Basic cable's No. 2 drama with adults 18 to 49; season premiere was FX's most-watched drama telecast ever.1 (4.3 million Facebook fans.4)

American Horror Story: No. 1 premiere and freshman season in FX history.1 Golden Globe and SAG awards for Jessica Lange.

Justified: Peabody Award winner. Emmy nomination for Timothy Olyphant. Top 5 drama with men 18 to 34, 18 to 49 and 25 to 54.1

It's Always Sunny in Philadelphia: No. 1 prime-time comedy on cable. Up by double digits. (3 million Facebook fans.4)

Wilfred: No. 1 new comedy among men; FX's most-watched comedy premiere and freshman comedy series ever.1

The League: Fantasy football inspires cable's No. 2 comedy in adults and men 18 to 34.1

Archer: Top 3 comedy in cable with adults and men 18 to 34 and adults and men 18 to 49. Up by double digits.1

Louie: Named the No. 1 top TV series of 2011 by Time. Emmy nominations for best writing and best actor. Double-digit gains.1

Unsupervised: Toon from creators of "It's Always Sunny"; poised to tap into a shared audience in Season 2.

Anger Management: Charlie Sheen stars in one of the year's most anticipated new comedies. TV-14.

Strangely Uplifting: Russell Brand brings a wicked sense of humor to late night.

The Bell Curve: Chris Rock produces a daily satire on culture and hot topics. Comedian W. Kamau Bell stars.

The Americans: Keri Russell stars as a former KGB agent living in the U.S. From Joe Weisberg and "Justified's" Graham Yost.


MOTION PICTURES

"FX has the movies"—the quality and the quantity, with blockbusters, critical hits and marquee titles that appeal to every audience segment. Premieres include "How to Train Your Dragon," "Easy A," "Shrek 4," "The Other Guys," "The Social Network," "The Twilight Saga: New Moon," "Iron Man 2," "Knight & Day," "MegaMind," "The A-Team," "TRON: Legacy," "The Twilight Saga: Eclipse," "The Fighter," "True Grit," "Just Go With It," "Bad Teacher," "The Green Hornet," "Battle: Los Angeles," "Unstoppable," "The Hurt Locker," "Marmaduke," "Predators," "Wall Street: Money Never Sleeps," "The Chronicles of Narnia: The Voyage of the Dawn Treader," "Gulliver's Travels," "Love and Other Drugs," "Rango," "Super 8," "Friends With Benefits," "Hall Pass," "X-Men: First Class," "Rio," "Moneyball," "Columbiana" and "Something Borrowed." Titles already locked up to premiere on FX include "Transformers 3: Dark of the Moon," "Kung Fu Panda 2," "Green Lantern," "Real Steel," "Thor," "The Girl With the Dragon Tattoo," "Captain America," "Rise of the Planet of the Apes," "In Time," "Horrible Bosses," "Final Destination 5," "Mission: Impossible–Ghost Protocol," "Puss in Boots," "The Twilight Saga: Breaking Dawn–Part 1," "Alvin and the Chipmunks: Chipwrecked," "We Bought a Zoo," "Mr. Popper's Penguins," "Water for Elephants," "Crazy, Stupid, Love." and many more of today's biggest box office hits.



Source: 1Nielsen Media Research. Data available upon request. 2BoxOfficeMojo.com. 3GetGlue 2011. 4Facebook.com official network fan pages as of March 26, 2012.