Network profile

  • First quarter 2012 was GMC's highest-rated quarter ever among women 18 to 49 and 25 to 54 as well as people 18 to 49 and 25 to 54.
  • Audience skew: 70 percent female, 30 percent male
  • Target demographics: adults and women 18 to 49, 25 to 54; African-American adults and women 18 to 49
  • Current universe:
    • Households: 51.7 million
    • People 18 to 49: 58.6 million
    • People 25 to 54: 56.5 million


Mary Jeanne Cavanagh
Exec VP-Advertising Sales

GMC TV is the uplifting destination where viewers go to be entertained, to be inspired and to feel good about the family values they cherish. As America's favorite channel for uplifting music and family entertainment,1 GMC offers contemporary, values-driven entertainment programming and is family-friendly 24/7.

In 2012, the Parents Television Council awarded its Entertainment Seal of Approval to GMC for being "an authentic family-friendly cable network," making GMC the only television network brand to receive the highly coveted honor twice.

GMC's programming lineup includes uplifting GMC World Premiere Movies, GMC World Premiere Gospel Plays, GMC World Premiere Series, along with family favorites "7th Heaven," "Touched by an Angel," "Moesha" and "Family Ties." Inspirational GMC World Premiere Music Specials remain a cornerstone of the network.

In 2011, GMC was the second-fastest-growing ad-supported cable network in total day households and adults 18 to 49. In addition, the first quarter of 2012 was the 15th consecutive quarter of year-to-year growth for the network2 and saw GMC rank second among all ad-supported cable networks in growth among women 18 to 49 and 25 to 54.3

GMC can be seen in more than 51 million homes on local cable systems around the U.S., on DirecTV Channel 338, Dish Channel 188 and Verizon FiOS Channel 224.



Raising Izzie (July 21): Gertie and Izzie are two young girls who lost their mother and are doing their best to stay in school, stay undetected and stay together.

Somebody's Child (August): Constance Rivers and her son open their hearts to an ex-convict and, with Constance's near-death confession, her past and present collide.

Teachers (September): A diverse community unites to save a once-popular suburban school in danger of closing.

October Baby (October): Hannah, a college freshman, discovers she was adopted and is further rocked when she learns why she was never told, so she embarks on a road trip to find her biological mother.

Coffee Shop (November): This charming romantic comedy tells the story of coffee shop owner Donavan, who must regain faith in herself and others to save the business and find out what love really is.

The Angel Next Door (December): A young girl tries to prove that the mysterious old lady next door is really an angel.


GMC televised the first of four World Premiere Gospel Plays featuring a wedding vow theme in April. The next three installments:

From This Day Forward (May): Patrice doesn't trust Deon to be faithful and goes to great lengths to catch him in the act. Corinne turns bitter when her new fiancé presents a pre-nup. Can the couples learn to trust?

To Love and To Cherish (June): Aliyah tries to work out a problem with her ex instead of talking to new husband, Jay. Meanwhile, Jay allows his teenage daughter to move in without consulting Aliyah. Will the two learn what it takes to have a true marriage?

In Sickness and in Health (September): With their wedding just two weeks away, Faith has yet to tell Norman that she has sickle-cell anemia. When Norman learns the truth, he begins to question his love and commitment.


Includes the GMC Uplifting Entertainment Awards (April 2013) and GMC World Premiere Music Specials, "The 2013 Stellar Awards Live Nomination Concert" (October) and "Through My Eyes ... The Winans Family Story" (September).

GMC's holiday programming celebrates Black History Month, Easter, Thanksgiving, Christmas and more.

Source: 1BETA Research. 2Nielsen LSD 08/27/07-03/25/12 M-Su 6 a.m.-6 a.m. Cov AA% and AA (000). 3Nielsen LSD 12/26/11-03/25/12 v 12/27/10-03/27/11 M-Su 6 a.m.-6 a.m. % growth versus year ago W25-54 Cov AA% and W18-49 Cov AA%.